---
title: "Baby Spoons — £241K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/baby-spoons"
last_updated: "2026-08-11T03:48:51.735Z"
locale: en
meta:
description: "Niche score 43/100 · £241K/yr market · 426K searches/yr · £5.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £241K/yr market · 426K searches/yr · £5.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Spoons — £241K/yr Amazon UK Niche (2026) - Flapen"
---
# **baby spoons**
**Skip it**
Prices mostly outside the sweet spot ($2.27–$9.09) — this niche doesn't clear our bar today.
Market size 45Growth 20Conversion 90Competition 53Returns 99Price range 0Avg price 14Brand share 22Review moat 22Quality gap 21
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£241K**
£241K/yr · 426K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****8,666.39**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.22**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.27–£9.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baby spoons is a £241K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby spoons market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£209K–£261K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 97%
**Open market**
**5%**
- Munchkin37% - PandaEar27% - Tommee Tippee15% - NumNum6% - BIBaDO5% - Vital Baby4% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
18K13KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/baby-products/baby-spoons/trend)
## **Top baby spoons search terms**
- **baby spoons**118K/yr-8.3%11.4% conv. - **weaning spoons**79K/yr-10.5%8.2% conv. - **baby spoon**41K/yr-18.6%7.5% conv. - **munchkin spoons**25K/yr+1.6%10.2% conv. - **baby spoons 6+ months**21K/yr-10.2%12.2% conv. - **baby spoons 6 months**21K/yr-7.6%10.5% conv. - **baby weaning spoon**21K/yr-31.2%7.7% conv. - **baby feeding spoons**16K/yr-1.1%6.9% conv. - **weaning spoon**13K/yr-0.1%7.1% conv. - **self feeding spoons for baby**11K/yr-11.5%7.5% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/baby-spoons/search-terms)
## **Top baby spoons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£12K10%£24K15%£36K20%£48K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Munchkin 6 Pack Soft Tip Baby Spoons | Ergonomic Design| Feeding Essentials**Munchkin**£2.27**4.8★17,979 rev](https://www.amazon.co.uk/dp/B003WUGR6G) [2**Tommee TippeeEasigrip Self-Feeding Weaning Spoons for Babies 6m+ Pack of 5 Spoons with Easy to Hold Chunky Handles Steriliser and Dishwasher Safe**Tommee Tippee**£2.64**4.8★3,227 rev](https://www.amazon.co.uk/dp/B08P34LB6F) [3**PandaEar 7 Pack Silicone Weaning Spoons - Self Feeding Toddler Spoons for 4-6 Months Baby Led Weaning**PandaEar**£4.88**4.6★1,955 rev](https://www.amazon.co.uk/dp/B0C2V17HWW) [4**Munchkin 4 Pack White Hot Toddler & Baby Spoons | Heat Alert | Baby Feeding**Munchkin**£3.12**4.8★12,334 rev](https://www.amazon.co.uk/dp/B00IFWP9BK) [5**Munchkin Gentle Dip Baby Weaning Spoons | 3 pack| Multistage | Blue/Green**Munchkin**£6.82**4.8★17,979 rev](https://www.amazon.co.uk/dp/B0CNV1ZHW4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PandaEar Silicone Baby Spoons Self Feeding 4 6 Months| 6 Pack Baby Weaning Spoons| Toddler Baby Feeding Spoon| Blw Spoons Baby Utensils| BPA Free (Blue Green Beige)**PandaEar**£5.05**112 rev6mo ago](https://www.amazon.co.uk/dp/B0G7C59VQP) [**Munchkin 12 Pack Soft Tip Baby Spoons | Ergonomic Handles | Weaning Spoons**Munchkin**£5.08**17,979 rev1y ago](https://www.amazon.co.uk/dp/B0DZDR6RPL) [**Vital Baby Nourish Start weaning Spoons 5pk - Natural**Vital Baby**£2.41**38 rev1y ago](https://www.amazon.co.uk/dp/B0DLP26TYP) [**Bibado - Dippit Baby Spoon and Dipper Mint & Blue (2-Pack) - Soft Chewable Dipper & Deep Spoon - Two-Hand Sensory Grip - Baby Weaning Set - Weaning Spoons - Baby Gifts - Baby Essentials - 6 Months+**BIBaDO**£8.86**40 rev2y ago](https://www.amazon.co.uk/dp/B0CVBDWDGX) [**Bibado - Dippit Baby Spoon and Dipper Mint & Blue (2-Pack) - Soft Chewable Dipper & Deep Spoon - Two-Hand Sensory Grip - Baby Weaning Set - Weaning Spoons - Baby Gifts - Baby Essentials - 6 Months+**BIBaDO**£9.09**108 rev2y ago](https://www.amazon.co.uk/dp/B0CVBC9FPN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NumNum GOOtensils Babylepels Set - Fase 1+2 Siliconen Leerlepels voor babys 6+ maanden - Voederlepel Ideaal voor Baby Led Weaning BLW - BPA-vrij Lepels - 2-delig (Beige/Mauve)**NumNum**£6.98**4.6★**▲ 276%**](https://www.amazon.co.uk/dp/B0BP2RVWW6) [**PandaEar Silicone Baby Spoons Self Feeding 4 6 Months| 6 Pack Baby Weaning Spoons| Toddler Baby Feeding Spoon| Blw Spoons Baby Utensils| BPA Free (Blue Green Beige)**PandaEar**£5.05**4.8★**▲ 256%**](https://www.amazon.co.uk/dp/B0G7C59VQP) [**Bibado - Dippit Baby Spoon and Dipper Mint & Blue (2-Pack) - Soft Chewable Dipper & Deep Spoon - Two-Hand Sensory Grip - Baby Weaning Set - Weaning Spoons - Baby Gifts - Baby Essentials - 6 Months+**BIBaDO**£8.86**4.5★**▲ 136%**](https://www.amazon.co.uk/dp/B0CVBDWDGX) [**Nuby Muncheez Weaning Spoons Pack of 6**Nuby**£2.94**4.7★**▲ 96%**](https://www.amazon.co.uk/dp/B072J4D27K) [**TUM TUM 3pc Swapsie Weaning Spoons Set Double Ended Baby Spoons BPA & Dishwasher Safe (Blue)**TUM TUM**£4.81**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B01MQMECJW)
**~~View all trending →~~**
## **What buyers say about baby spoons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good quality, easy to clean”*
**Size-Overall**12%
*“Great size”*
**Ease Of Use**10%
*“Easy to use”*
**Grip**9%
*“Has a good grip to them”*
**Value For Money**9%
*“Good price”*
**Ease Of Feeding**7%
*“Great spoons for little ones”*
**Color**7%
*“Love the colour too”*
**Soft Feel**5%
*“Soft spoons”*
**Ease Of Cleaning**3%
*“Easy to clean”*
**Strength**3%
*“Seem quite strong”*
### **What buyers complain about **
**Ease Of Use**14%
*“Its also a bit fiddly to get fine bits of food out of the grooves”*
**Ease Of Cleaning**14%
*“The only difficulty is in cleaning them”*
**Size-Overall**11%
*“The spoon is very loose”*
**Quality-Overall**8%
*“Poor quality”*
**Ease Of Feeding**7%
*“not brilliant for toddlers to feed them selves with”*
**Color**6%
*“These turn blue when the milk gets warm”*
**Design-Overall**6%
*“Strange product design”*
**Thickness**6%
*“not good as spoons as they're very thick”*
**Value For Money**4%
*“Cost they are expensive for just 3 spoons”*
**Handle Quality**3%
*“Good handle not a proper spoon shape cant fit very much food on the spoon baby (12m)”*
### **Top return reasons **
**Size-Overall**40%
**Color**9%
**Quality-Overall**7%
**Handle Quality**5%
**Material Quality**4%
**Hard Feel**4%
**Value For Money**3%
**Strength**3%
**Smell**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is baby spoons profitable to sell on Amazon United Kingdom?**
- The niche generates £241K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the baby spoons niche?**
- 9 brands and 48 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in baby spoons?**
- Top complaints mined from reviews: Ease Of Use, Ease Of Cleaning, Size-Overall. The return rate is 0.3%.
- **When does demand for baby spoons peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the baby spoons niche?**
- Listings span £2.27–£9.09; the average listing price is £5.22 (sweet spot $15–$100). The average incumbent carries 8,666 reviews — the moat a new listing must climb.
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