[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-baby-products-baby-shampoo":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":180,"baselines":216,"demand":221,"seasonality":536,"brandShare":549,"products":566,"feedback":692,"searchTerms":831,"related":875,"lastUpdated":166},"7ec79ba5264fc8fa332c8c88446cee2e","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":89,"label":90,"slug":91,"href":92},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":161,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":151,"top20BrandShare":151,"primePct":179,"oosRate":161},137646,310618,1.2875,-0.0506,0.1154,0.7239,1,4.68,3668,3.84,1.76,7.21,13,40000,0.4615,0.0008,0,"baby shampoo","baby-shampoo","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbaby-shampoo","Health & Baby Care","2026-07-18T04:13:35.627282+00:00",5,9,95,[],62,30000,1500,2000,115200,153600,68,157,0.8462,{"score":181,"verdict":182,"components":183},35,"skip",[184,189,192,196,199,201,204,208,211,214],{"key":185,"score":186,"weight":187,"raw":188},"marketSize",30,0.15,137646.02,{"key":190,"score":191,"weight":187,"raw":148},"growth",22,{"key":193,"score":194,"weight":195,"raw":149},"conversion",93,0.1,{"key":197,"score":198,"weight":187,"raw":150},"competition",23,{"key":200,"score":161,"weight":195,"raw":151},"brandShare",{"key":202,"score":203,"weight":195,"raw":152},"qualityGap",20,{"key":205,"score":206,"weight":207,"raw":153},"reviewMoat",28,0.05,{"key":209,"score":210,"weight":195,"raw":160},"returns",100,{"key":212,"score":213,"weight":207,"raw":154},"avgPrice",11,{"key":215,"score":161,"weight":207,"raw":161},"priceRange",{"avgRating":217,"medianPrice":218,"medianReturnRate":219,"nichesTracked":220},4.36,12.12,0.0064,27606,{"points":222,"droppedPartialWeek":535},[223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,505,508,511,514,517,520,523,526,529,532],{"week":224,"volume":225},"2024-07-21",7696,{"week":227,"volume":228},"2024-07-28",7282,{"week":230,"volume":231},"2024-08-04",6081,{"week":233,"volume":234},"2024-08-11",6125,{"week":236,"volume":237},"2024-08-18",5826,{"week":239,"volume":240},"2024-08-25",6183,{"week":242,"volume":243},"2024-09-01",5955,{"week":245,"volume":246},"2024-09-08",5704,{"week":248,"volume":249},"2024-09-15",5071,{"week":251,"volume":252},"2024-09-22",5958,{"week":254,"volume":255},"2024-09-29",5238,{"week":257,"volume":258},"2024-10-06",5409,{"week":260,"volume":261},"2024-10-13",6668,{"week":263,"volume":264},"2024-10-20",5084,{"week":266,"volume":267},"2024-10-27",5830,{"week":269,"volume":270},"2024-11-03",5311,{"week":272,"volume":273},"2024-11-10",5554,{"week":275,"volume":276},"2024-11-17",5183,{"week":278,"volume":279},"2024-11-24",5705,{"week":281,"volume":282},"2024-12-01",5786,{"week":284,"volume":285},"2024-12-08",4814,{"week":287,"volume":288},"2024-12-15",4555,{"week":290,"volume":291},"2024-12-22",4665,{"week":293,"volume":294},"2024-12-29",3858,{"week":296,"volume":297},"2025-01-05",5198,{"week":299,"volume":300},"2025-01-12",5726,{"week":302,"volume":303},"2025-01-19",5752,{"week":305,"volume":306},"2025-01-26",5458,{"week":308,"volume":309},"2025-02-02",5528,{"week":311,"volume":312},"2025-02-09",5865,{"week":314,"volume":315},"2025-02-16",5889,{"week":317,"volume":318},"2025-02-23",6451,{"week":320,"volume":321},"2025-03-02",5759,{"week":323,"volume":324},"2025-03-09",5961,{"week":326,"volume":327},"2025-03-16",6225,{"week":329,"volume":330},"2025-03-23",6211,{"week":332,"volume":333},"2025-03-30",6136,{"week":335,"volume":336},"2025-04-06",5807,{"week":338,"volume":339},"2025-04-13",5806,{"week":341,"volume":342},"2025-04-20",5987,{"week":344,"volume":345},"2025-04-27",6051,{"week":347,"volume":348},"2025-05-04",4006,{"week":350,"volume":351},"2025-05-11",3745,{"week":353,"volume":354},"2025-05-18",3710,{"week":356,"volume":357},"2025-05-25",3931,{"week":359,"volume":360},"2025-06-01",4049,{"week":362,"volume":363},"2025-06-08",3928,{"week":365,"volume":366},"2025-06-15",3466,{"week":368,"volume":369},"2025-06-22",3183,{"week":371,"volume":372},"2025-06-29",3434,{"week":374,"volume":375},"2025-07-06",3907,{"week":377,"volume":378},"2025-07-13",5686,{"week":380,"volume":381},"2025-07-20",4098,{"week":383,"volume":384},"2025-07-27",3707,{"week":386,"volume":387},"2025-08-03",2979,{"week":389,"volume":390},"2025-08-10",4441,{"week":392,"volume":393},"2025-08-17",4280,{"week":395,"volume":396},"2025-08-24",4746,{"week":398,"volume":399},"2025-08-31",4523,{"week":401,"volume":402},"2025-09-07",6587,{"week":404,"volume":405},"2025-09-14",5843,{"week":407,"volume":408},"2025-09-21",6117,{"week":410,"volume":411},"2025-09-28",6017,{"week":413,"volume":414},"2025-10-05",7525,{"week":416,"volume":417},"2025-10-12",8540,{"week":419,"volume":420},"2025-10-19",7604,{"week":422,"volume":423},"2025-10-26",7373,{"week":425,"volume":426},"2025-11-02",6659,{"week":428,"volume":429},"2025-11-09",7118,{"week":431,"volume":432},"2025-11-16",6715,{"week":434,"volume":435},"2025-11-23",7371,{"week":437,"volume":438},"2025-11-30",8269,{"week":440,"volume":441},"2025-12-07",4821,{"week":443,"volume":444},"2025-12-14",4603,{"week":446,"volume":447},"2025-12-21",4425,{"week":449,"volume":450},"2025-12-28",3822,{"week":452,"volume":453},"2026-01-04",5119,{"week":455,"volume":456},"2026-01-11",5432,{"week":458,"volume":459},"2026-01-18",5404,{"week":461,"volume":462},"2026-01-25",5342,{"week":464,"volume":465},"2026-02-01",7502,{"week":467,"volume":468},"2026-02-08",7195,{"week":470,"volume":471},"2026-02-15",7067,{"week":473,"volume":474},"2026-02-22",7831,{"week":476,"volume":477},"2026-03-01",8275,{"week":479,"volume":480},"2026-03-08",7533,{"week":482,"volume":483},"2026-03-15",7833,{"week":485,"volume":486},"2026-03-22",7192,{"week":488,"volume":489},"2026-03-29",6759,{"week":491,"volume":492},"2026-04-05",6602,{"week":494,"volume":495},"2026-04-12",5723,{"week":497,"volume":498},"2026-04-19",6019,{"week":500,"volume":501},"2026-04-26",5962,{"week":503,"volume":504},"2026-05-03",6101,{"week":506,"volume":507},"2026-05-10",6231,{"week":509,"volume":510},"2026-05-17",6300,{"week":512,"volume":513},"2026-05-24",6129,{"week":515,"volume":516},"2026-05-31",5720,{"week":518,"volume":519},"2026-06-07",6459,{"week":521,"volume":522},"2026-06-14",6052,{"week":524,"volume":525},"2026-06-21",6047,{"week":527,"volume":528},"2026-06-28",7609,{"week":530,"volume":531},"2026-07-05",6435,{"week":533,"volume":534},"2026-07-12",6811,false,[537,538,539,540,541,542,543,544,545,546,547,548],0.9421622893454127,1.1568610109417736,1.1781031033119014,1.0403462252800524,0.88456654256979,0.8528268148635166,0.9896923387561055,0.8712805933658881,1.01216179058462,1.172154796808747,1.1161932796340395,0.7973304987403972,{"top":550,"otherBrandCount":161,"otherClickShare":161},[551,554,557,560,563],{"brand":552,"clickShare":553},"Johnson's Baby",0.41890000000000005,{"brand":555,"clickShare":556},"Johnson's",0.3667,{"brand":558,"clickShare":559},"Aveeno Baby",0.1521,{"brand":561,"clickShare":562},"Childs Farm",0.0436,{"brand":564,"clickShare":565},"WELEDA",0.0187,[567,577,588,597,608,619,628,637,647,655,665,674,683],{"asin":568,"title":569,"brand":555,"imageUrl":570,"price":571,"rating":572,"reviews":573,"clickShare90":556,"clickShare360":574,"launchDate":575,"amazonUrl":576},"B0BWC5XXTM","Johnsons Baby Shampoo 500ml (Pack of 1) No More Tears","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Zv3iILZvL.jpg",1.78,4.6,582,0.3008,"2023-02-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BWC5XXTM",{"asin":578,"title":579,"brand":552,"imageUrl":580,"price":581,"rating":582,"reviews":583,"clickShare90":584,"clickShare360":585,"launchDate":586,"amazonUrl":587},"B07F3CSYTQ","Johnsons Baby Shampoo 200 ml Multi","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WmCiRCvIL.jpg",4.55,4.7,8255,0.1142,0.074,"2018-04-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07F3CSYTQ",{"asin":589,"title":590,"brand":552,"imageUrl":591,"price":155,"rating":582,"reviews":592,"clickShare90":593,"clickShare360":594,"launchDate":595,"amazonUrl":596},"B09846PD5N","Johnsons Baby Top to Toe Wash (1 x 500 ml) Gentle & Mild Head to Toe Wash for Newborn Care Newborn Essentials No More Tears Suitable for Babies First Bath Kids and Adults","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314dNjhySYL.jpg",1638,0.1053,0.1375,"2021-06-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09846PD5N",{"asin":598,"title":599,"brand":558,"imageUrl":600,"price":601,"rating":602,"reviews":603,"clickShare90":604,"clickShare360":605,"launchDate":606,"amazonUrl":607},"B09NDZN2Z8","Aveeno Baby Daily Care 2-in-1 Shampoo and Conditioner (1x 250ml) Gentle Baby Shampoo and Conditioner with Natural Oat Extract to Cleanse Scalp and Hair Haircare Suitable for Sensitive Skin","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31wxUlciO0L.jpg",3.4,4.8,1468,0.0903,0.0999,"2021-12-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09NDZN2Z8",{"asin":609,"title":610,"brand":552,"imageUrl":611,"price":612,"rating":613,"reviews":614,"clickShare90":615,"clickShare360":616,"launchDate":617,"amazonUrl":618},"B0098YZO9Q","Johnsons Baby Shampoo 2 x 500ml (1000ml Shampoo)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F317YtXTRzFL.jpg",7.13,4.5,678,0.0475,0.0921,"2012-07-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0098YZO9Q",{"asin":620,"title":621,"brand":561,"imageUrl":622,"price":623,"rating":582,"reviews":624,"clickShare90":562,"clickShare360":625,"launchDate":626,"amazonUrl":627},"B0DHSDWY63","Childs Farm Baby Shampoo & Body Wash Baby Soft Scent Tear-free | Gently Cleanses & Soothes | Suitable for Newborns with Dry Sensitive Skin 250ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+VG1ybRNL.jpg",2.82,366,0.0543,"2025-01-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DHSDWY63",{"asin":629,"title":630,"brand":552,"imageUrl":631,"price":632,"rating":582,"reviews":583,"clickShare90":633,"clickShare360":634,"launchDate":635,"amazonUrl":636},"B014DEH2V8","Johnsons Baby Shampoo 500 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31zKiX4WjiL.jpg",2.8,0.0431,0.0591,"2015-11-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB014DEH2V8",{"asin":638,"title":639,"brand":552,"imageUrl":640,"price":156,"rating":641,"reviews":642,"clickShare90":643,"clickShare360":644,"launchDate":645,"amazonUrl":646},"B07W767JTN","Johnsons Baby Shampoo 200 ml Pure & Gentle Care Pack of 3","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419FHJwizGL.jpg",4.4,314,0.0382,0.0316,"2020-02-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07W767JTN",{"asin":648,"title":649,"brand":552,"imageUrl":650,"price":651,"rating":582,"reviews":583,"clickShare90":652,"clickShare360":653,"launchDate":595,"amazonUrl":654},"B098457S7N","Johnsons Baby Shampoo Yellow 750 ml (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31t7ZoQsWdS.jpg",5.31,0.0358,0.0125,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB098457S7N",{"asin":656,"title":657,"brand":552,"imageUrl":658,"price":659,"rating":602,"reviews":660,"clickShare90":661,"clickShare360":662,"launchDate":663,"amazonUrl":664},"B003SOWXVO","Johnsons Baby Shampoo 300ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F315bgRZmVML.jpg",2.06,1230,0.0348,0.0344,"2010-06-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB003SOWXVO",{"asin":666,"title":667,"brand":558,"imageUrl":668,"price":669,"rating":602,"reviews":670,"clickShare90":671,"clickShare360":672,"launchDate":606,"amazonUrl":673},"B09NF181FN","AVEENO Baby Daily Care Gentle Bath & Wash (1 x 400ml) Tear-Free Baby Wash with Gentle Fragrance with Prebiotic Colloidal Oatmeal Gently Cleanses & Leaves Skin Feeling Moisturised For Sensitive Skin","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F318jisK7NWL.jpg",3.51,2867,0.033,0.0504,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09NF181FN",{"asin":675,"title":676,"brand":558,"imageUrl":677,"price":678,"rating":582,"reviews":679,"clickShare90":680,"clickShare360":662,"launchDate":681,"amazonUrl":682},"B0B1N3WS3F","Aveeno Baby Kids Shampoo 250ml | Enriched with Soothing Oat & Shea Butter | Childrens Shampoo Developed for Your Little Superhero | Childrens Toiletries Sets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41kptqmN7ML.jpg",3.52,1031,0.0288,"2022-05-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B1N3WS3F",{"asin":684,"title":685,"brand":564,"imageUrl":686,"price":687,"rating":602,"reviews":688,"clickShare90":565,"clickShare360":689,"launchDate":690,"amazonUrl":691},"B00K2Y8WWC","Weleda Baby Shampoo & Body Wash w. Calendula Sensitive Kids Shampoo & Baby Bath Wash Baby Face Wash & baby Shower Cream in One by Weleda Baby Skincare - 200ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F315z+szVm9L.jpg",4.02,12745,0.0189,"2008-09-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00K2Y8WWC",{"love":693,"hate":762,"returnReasons":812},[694,701,708,715,722,729,736,743,748,755],{"topic":695,"percentOfMentions":696,"verbatims":697},"Soft Feel",0.1642,[698,699,700],"So gentle","Gentle on skin","skin feels soft",{"topic":702,"percentOfMentions":703,"verbatims":704},"Quality-Overall",0.1332,[705,706,707],"Aveeno products are all very good","Good quality","Overall, a high-quality and trustworthy lotion that parents can confidently use every day",{"topic":709,"percentOfMentions":710,"verbatims":711},"Smell",0.1319,[712,713,714],"Nice subtle fragrance","nice mild scent","Lovely smell",{"topic":716,"percentOfMentions":717,"verbatims":718},"Value For Money",0.1176,[719,720,721],"Worth to buy","Great value","Good price",{"topic":723,"percentOfMentions":724,"verbatims":725},"Allergies",0.0603,[726,727,728],"Perfect for sensitive skin","doesnt cause any irritation","No itchiness",{"topic":730,"percentOfMentions":731,"verbatims":732},"Skin Health",0.0467,[733,734,735],"suitable for sensitive skin","it works very well for her skin","PERFECT for sensitive skin",{"topic":737,"percentOfMentions":738,"verbatims":739},"Moist\u002FDry",0.0405,[740,741,742],"A good moisturizing cream","Its also highly moisturizing","Moisturizing good",{"topic":744,"percentOfMentions":745,"verbatims":746},"Sensitivity-Overall",0.038900000000000004,[747,726,733],"Works for the sensitive skin well",{"topic":749,"percentOfMentions":750,"verbatims":751},"Cleansing",0.034300000000000004,[752,753,754],"It cleans the car too","Cleans the hair","Cleans sons scalp well with a little scalp brush",{"topic":756,"percentOfMentions":757,"verbatims":758},"Advertised Vs Actual Product",0.027999999999999997,[759,760,761],"Did the job","As described","As expected",[763,769,775,780,784,788,793,796,801,807],{"topic":723,"percentOfMentions":764,"verbatims":765},0.16670000000000001,[766,767,768],"Something happened to Johnsons baby over the years, left my lil one with a rash, discarded of","Contact dermatitis perhaps","as this can cause food allergies",{"topic":709,"percentOfMentions":770,"verbatims":771},0.1506,[772,773,774],"It does not smell of anything much at all","doesnt smell right","smells bad",{"topic":716,"percentOfMentions":776,"verbatims":777},0.0513,[778,779],"Overpriced","Its a little pricey",{"topic":737,"percentOfMentions":781,"verbatims":782},0.0385,[783],"the price I found it really dried my daughter's hair out",{"topic":785,"percentOfMentions":781,"verbatims":786},"Leak-Proof",[787],"all the liquid leaked out",{"topic":789,"percentOfMentions":781,"verbatims":790},"Vegan\u002FOrganic",[791,792],"Not organic","Not organic contains chemicals we will not use",{"topic":756,"percentOfMentions":781,"verbatims":794},[795],"Not as described",{"topic":797,"percentOfMentions":781,"verbatims":798},"Size-Overall",[799,800],"Very small size","Didnt realise how small it was",{"topic":802,"percentOfMentions":803,"verbatims":804},"De-Grease",0.0321,[805,806],"my hair gets very greasy over a couple of days when washed","Hardly foaming and barley does anything apart from making my hair greasy",{"topic":808,"percentOfMentions":809,"verbatims":810},"Ingredients-Overall",0.0192,[811],"Contains top allergen SESAME",[813,815,816,818,820,821,823,824,827,829],{"reason":785,"pct":814},0.3611,{"reason":709,"pct":764},{"reason":808,"pct":817},0.11109999999999999,{"reason":756,"pct":819},0.0556,{"reason":737,"pct":819},{"reason":797,"pct":822},0.0417,{"reason":716,"pct":822},{"reason":825,"pct":826},"Gap\u002FHole",0.0278,{"reason":828,"pct":826},"Suitability Combination Skin",{"reason":830,"pct":826},"Color Fading\u002FDiscoloration",[832,836,841,846,851,856,861,866,870],{"term":162,"volume":833,"growthQoq":834,"conversionRate":835},188445,-0.0201,0.1004,{"term":837,"volume":838,"growthQoq":839,"conversionRate":840},"johnsons baby shampoo",80489,0.0445,0.099,{"term":842,"volume":843,"growthQoq":844,"conversionRate":845},"johnson baby shampoo",20169,-0.1356,0.063,{"term":847,"volume":848,"growthQoq":849,"conversionRate":850},"johnsons shampoo",5200,-0.1046,0.062,{"term":852,"volume":853,"growthQoq":854,"conversionRate":855},"baby shampoo johnsons",3967,-0.0105,0.1006,{"term":857,"volume":858,"growthQoq":859,"conversionRate":860},"shampoo baby",3597,-0.097,0.066,{"term":862,"volume":863,"growthQoq":864,"conversionRate":865},"newborn shampoo",2746,-0.2363,0.0449,{"term":867,"volume":868,"growthQoq":869,"conversionRate":680},"baby hair wash",3172,-0.7619,{"term":871,"volume":872,"growthQoq":873,"conversionRate":874},"baby shampoo newborn",2833,-0.8416,0.0446,[876,883,889,894,899,904],{"title":877,"href":878,"score":879,"verdict":880,"marketSize":881,"growth90":882},"baby toys","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbaby-toys",63,"launch",1488699.67,0.0425,{"title":884,"href":885,"score":879,"verdict":886,"marketSize":887,"growth90":888},"buggy fan","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbuggy-fan","watch",133021.89,14.0382,{"title":890,"href":891,"score":879,"verdict":886,"marketSize":892,"growth90":893},"car seat travel bag","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fcar-seat-travel-bag",183943.88,0.802,{"title":895,"href":896,"score":879,"verdict":886,"marketSize":897,"growth90":898},"retractable stair gate","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fretractable-stair-gate",468832.81,0.1104,{"title":900,"href":901,"score":879,"verdict":886,"marketSize":902,"growth90":903},"christening gifts for girls","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fchristening-gifts-for-girls",323234.42,0.349,{"title":905,"href":906,"score":907,"verdict":880,"marketSize":908,"growth90":909},"playpen","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fplaypen",64,962836.91,0.1563]