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Inch Foldable Baby Play Mats for Babies and Toddlers Waterproof & Anti-Slip Portable Baby Floor Mat Baby Mat for Floor with Travel Bag","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rac2reAbL.jpg",20.66,0.0041,0.0046,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DDCJ4QZB",{"asin":1038,"title":1039,"brand":1040,"imageUrl":1041,"price":1042,"rating":604,"reviews":1043,"clickShare90":1034,"clickShare360":1044,"launchDate":1045,"amazonUrl":1046},"B0CM3H9SCK","NiBaby Machine-Washable (127x127 cm) Baby Play Mat with Vibrant Patterns Foldable Thick Cushioned Play Area and Non-Slip Base for Indoor\u002FOutdoor Use Hypoallergenic and Safe for Baby (Alphabet)","NiBaby","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51yJofAj-7L.jpg",17.22,106,0.0049,"2024-08-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CM3H9SCK",{"asin":1048,"title":1049,"brand":613,"imageUrl":1050,"price":1051,"rating":491,"reviews":1052,"clickShare90":1053,"clickShare360":766,"launchDate":1054,"amazonUrl":1055},"B0B5JXBMZJ","Fisher-Price Baby Playmat Kick & Play Piano Gym with Musical and Sensory Toys for Newborn to Toddler Navy Fawn HKX37","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41AHg4bhptL.jpg",34.3,2179,0.0038,"2022-08-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B5JXBMZJ",{"asin":1057,"title":1058,"brand":624,"imageUrl":1059,"price":1060,"rating":592,"reviews":627,"clickShare90":1053,"clickShare360":1061,"launchDate":1062,"amazonUrl":1063},"B0BNQSQXSC","Infantino Foldable Soft Foam Play Mat Baby Play Mat for Tummy Time & Floor Play Lightweight Easy to Store Wipeable Multi-coloured","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41r5h3wIH+L.jpg",23.92,0.0102,"2024-02-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BNQSQXSC",{"asin":1065,"title":1066,"brand":772,"imageUrl":1067,"price":1068,"rating":592,"reviews":1069,"clickShare90":823,"clickShare360":1070,"launchDate":1071,"amazonUrl":1072},"B07YSZCQSK","MEERO LONDON 666-7C-B New Born Baby Play Mat and Piano Activity Gym for New Born Babies and Toddlers Discovery Carpet Music Rattle Sound Fun Animals Suitable from Birth Unisex","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412ayxoks8L.jpg",23.76,453,0.0026,"2019-10-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07YSZCQSK",{"asin":1074,"title":1075,"brand":1076,"imageUrl":1077,"price":1078,"rating":480,"reviews":1079,"clickShare90":823,"clickShare360":940,"launchDate":1080,"amazonUrl":1081},"B0F9LGDZC4","BooBoo Baby EWE & ME Play Mat Baby Gym | Wooden Activity Tummy Time Playmat | Ewe & Me Super Soft Sheep Design | x4 Detachable Sensory Toys","BooBoo Baby","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31T2ihd+PhL.jpg",47.79,31,"2025-05-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F9LGDZC4",{"asin":1083,"title":1084,"brand":520,"imageUrl":1085,"price":1086,"rating":660,"reviews":63,"clickShare90":1087,"clickShare360":846,"launchDate":1088,"amazonUrl":1089},"B0F992JT8P","GoldEnough Baby Play Mat Baby Gym PlayMat for 0-6months Newborn with Hanging Toys and Comfy Mats for Floor Play Playmats & Floor Gyms Toys Animal-Themed Activity Gym for 0-36 Months Babies Infants","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51rKGF9gSEL.jpg",21.46,0.0036,"2025-07-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F992JT8P",{"asin":1091,"title":1092,"brand":613,"imageUrl":1093,"price":1094,"rating":523,"reviews":616,"clickShare90":1095,"clickShare360":1070,"launchDate":1096,"amazonUrl":1097},"B0CB6M5YP8","Fisher-Price Baby Playmat Simply Senses Newborn Gym with Mobile & Sensory Activity Toys for Developmental Play Ages 0+ Months HRB15","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Xmiol7egL.jpg",24.47,0.0035,"2024-01-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CB6M5YP8",{"asin":1099,"title":1100,"brand":461,"imageUrl":1101,"price":1102,"rating":491,"reviews":492,"clickShare90":1095,"clickShare360":920,"launchDate":1103,"amazonUrl":1104},"B0DK1STBWF","ACOMOPACK Mat for Floor 1.3 Thick Memory Foam Play Mat Play Mat with Non-Slip Bottom for Living Room(39×59×1.3 Darkgrey)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41w5SwuvuQL.jpg",52.74,"2025-06-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DK1STBWF",{"asin":1106,"title":1107,"brand":601,"imageUrl":1108,"price":1109,"rating":47,"reviews":56,"clickShare90":122,"clickShare360":1110,"launchDate":1111,"amazonUrl":1112},"B0FP2C1TKS","Baby Play Mat Activity Play Gym Mat for Floor with Hanging Toys Tummy Time Pillow Baby Gym for Early Education Develop Motor & Cognition Plush Playmat for Babies Newborn Infants Aged 0-12 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414TV5QOxSL.jpg",21.82,0.0012,"2025-08-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FP2C1TKS",{"asin":1114,"title":1115,"brand":1116,"imageUrl":1117,"price":1118,"rating":523,"reviews":1119,"clickShare90":1120,"clickShare360":1110,"launchDate":1121,"amazonUrl":1122},"B0FV91WNS6","Hamino Crawling Blanket for Babies 59 x 59 in Foldable Crawling Mat for Babies Soft and Non-Slip Play Mat Suitable for Childrens Rooms Floor Mat (Leaves)","Hamino","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511JWB3zdyL.jpg",24.4,54,0.0033,"2025-10-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FV91WNS6",{"asin":1124,"title":1125,"brand":1126,"imageUrl":1127,"price":1128,"rating":480,"reviews":1129,"clickShare90":1120,"clickShare360":766,"launchDate":1130,"amazonUrl":1131},"B0F483963H","iFunLong Baby Play Mat Baby Gym Funny Baby Play Piano Gym Mat with 5 Infant Sensory Baby Toys Music and Lights Boy & Girl Gifts for Newborn Baby 0 to 3 6 9 12 Months","iFunLong","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RDGlYrdAL.jpg",17.26,30,"2025-04-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F483963H",{"asin":1133,"title":1134,"brand":1135,"imageUrl":1136,"price":1137,"rating":491,"reviews":1138,"clickShare90":1139,"clickShare360":1053,"launchDate":1140,"amazonUrl":1141},"B0FCM87GSG","Suihuooo 3-in-1 Baby Play Mat Baby Seats for Infants to Sitting Up Mats for Floor Play with 5 Detachable Toys Baby Gym for Babies 0-6 6-12 Months Beige","suihuooo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mT7PuIP4L.jpg",46.49,337,0.0032,"2025-07-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FCM87GSG",{"asin":1143,"title":1144,"brand":1145,"imageUrl":1146,"price":1147,"rating":47,"reviews":1148,"clickShare90":1026,"clickShare360":919,"launchDate":1149,"amazonUrl":1150},"B091YKYFPX","MioTetto Foam Floor Tiles for Kids - Non-Toxic Comfortable Baby Play Mat and Interlocking Foam Tiles Fits with 50x50 Playpen Mat for Crawling & Development Soft Play Mat for Babies 6-12 Months","MioTetto","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51PoTavymQL.jpg",19.82,5996,"2024-09-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB091YKYFPX",{"love":1152,"hate":1223,"returnReasons":1290},[1153,1160,1167,1174,1181,1188,1195,1202,1209,1216],{"topic":1154,"percentOfMentions":1155,"verbatims":1156},"Quality-Overall",0.1568,[1157,1158,1159],"Amazing quality","It feels well made","Good quality mat",{"topic":1161,"percentOfMentions":1162,"verbatims":1163},"Fun\u002FEntertainment Experience",0.1358,[1164,1165,1166],"lots of fun","My baby loves this playmat","For the price, it offers a lot and keeps baby happy and entertained",{"topic":1168,"percentOfMentions":1169,"verbatims":1170},"Soft Feel",0.0875,[1171,1172,1173],"It feels gentle on the skin","It's very soft","lovely soft material",{"topic":1175,"percentOfMentions":1176,"verbatims":1177},"Value For Money",0.0762,[1178,1179,1180],"Worth money","Great quality for the price","Excellent value for money",{"topic":1182,"percentOfMentions":1183,"verbatims":1184},"Ease Of Cleaning",0.0593,[1185,1186,1187],"very handy that it's wipeable too","Ease of cleaning","Great mat, easy to clean",{"topic":1189,"percentOfMentions":1190,"verbatims":1191},"Size-Overall",0.057,[1192,1193,1194],"nice and big","Brilliant size","various sizes on offer is great",{"topic":1196,"percentOfMentions":1197,"verbatims":1198},"Advertised Vs Actual Product",0.0435,[1199,1200,1201],"As advertised","As described","Just as shown in the image",{"topic":1203,"percentOfMentions":1204,"verbatims":1205},"Color",0.0364,[1206,1207,1208],"Colour is gorgeous","Great neutral colours","I love the colours",{"topic":1210,"percentOfMentions":1211,"verbatims":1212},"Ease Of Use",0.0338,[1213,1214,1215],"It is easy to use","Its easy to use and store","easy to pack up",{"topic":1217,"percentOfMentions":1218,"verbatims":1219},"Comfort-Overall",0.029500000000000002,[1220,1221,1222],"it's comfortable","still comfortable to play on","The mat is comfortable",[1224,1230,1236,1243,1250,1256,1263,1269,1276,1283],{"topic":1154,"percentOfMentions":1225,"verbatims":1226},0.1015,[1227,1228,1229],"Average Quality","Poor quality and very cheap looking","so expensive for such lack of quality",{"topic":1175,"percentOfMentions":1231,"verbatims":1232},0.0895,[1233,1234,1235],"Too expensive","Overpriced","just a little expensive",{"topic":1237,"percentOfMentions":1238,"verbatims":1239},"Thickness",0.0827,[1240,1241,1242],"Not as thick as it shows","Its not as thick as you think it will be","Not that thick",{"topic":1244,"percentOfMentions":1245,"verbatims":1246},"Durability",0.0795,[1247,1248,1249],"not convinced its durable","they just fall apart","dont think will last long",{"topic":1189,"percentOfMentions":1251,"verbatims":1252},0.0623,[1253,1254,1255],"Quite small","Mat is short","It's absolutely huge",{"topic":1257,"percentOfMentions":1258,"verbatims":1259},"Strength",0.050199999999999995,[1260,1261,1262],"not very strong","Flimsy","is not very sturdy or well made",{"topic":1196,"percentOfMentions":1264,"verbatims":1265},0.0409,[1266,1267,1268],"Not as pictured","Not the size advertised","Not as described",{"topic":1270,"percentOfMentions":1271,"verbatims":1272},"Functionality-Overall",0.0298,[1273,1274,1275],"Doesn't work","sometimes the keyboard doesnt work","The piano doesnt work",{"topic":1277,"percentOfMentions":1278,"verbatims":1279},"Age Suitability",0.023700000000000002,[1280,1281,1282],"Not suitable for new born","Not suitable for babies","The piano is also not that interesting for under 6 months",{"topic":1284,"percentOfMentions":1285,"verbatims":1286},"Material Quality",0.023,[1287,1288,1289],"Quite small and the material is not as expected","Terrible cheap quality and materials","Really flimsy plastic",[1291,1293,1295,1298,1300,1303,1305,1306,1307,1308],{"reason":1189,"pct":1292},0.4397,{"reason":1154,"pct":1294},0.1109,{"reason":1296,"pct":1297},"Thin",0.0495,{"reason":1284,"pct":1299},0.0404,{"reason":1301,"pct":1302},"Defective Material\u002FParts",0.0352,{"reason":1196,"pct":1304},0.0264,{"reason":1257,"pct":483},{"reason":1175,"pct":884},{"reason":1203,"pct":1285},{"reason":1237,"pct":1309},0.0229,[1311,1315,1319,1323,1328,1333,1337,1342,1347,1351],{"term":58,"volume":1312,"growthQoq":1313,"conversionRate":1314},580851,0.0932,0.0106,{"term":1316,"volume":1317,"growthQoq":1318,"conversionRate":794},"play mat",273134,0.072,{"term":1320,"volume":1321,"growthQoq":1322,"conversionRate":856},"baby play gym",183111,0.1223,{"term":1324,"volume":1325,"growthQoq":1326,"conversionRate":1327},"baby gym",162566,0.0084,0.0092,{"term":1329,"volume":1330,"growthQoq":1331,"conversionRate":1332},"playmat",154554,0.0336,0.0081,{"term":1334,"volume":1335,"growthQoq":1336,"conversionRate":755},"play matt baby",154349,0.0363,{"term":1338,"volume":1339,"growthQoq":1340,"conversionRate":1341},"baby mats for floor play",121294,-0.0354,0.0134,{"term":1343,"volume":1344,"growthQoq":1345,"conversionRate":1346},"play gym",92443,0.1386,0.007,{"term":1348,"volume":1349,"growthQoq":536,"conversionRate":1350},"baby mat",96886,0.0094,{"term":1352,"volume":1353,"growthQoq":1354,"conversionRate":1355},"playmate for babies",101358,-0.0295,0.0126,[1357,1363,1368,1371,1377,1383],{"title":1358,"href":1359,"score":80,"verdict":1360,"marketSize":1361,"growth90":1362},"clip on parasol","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fclip-on-parasol","watch",30635.69,7.9786,{"title":1364,"href":1365,"score":80,"verdict":1360,"marketSize":1366,"growth90":1367},"window restrictor","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fwindow-restrictor",354997.38,1.1734,{"title":1369,"href":1370,"score":80,"verdict":1360,"marketSize":1366,"growth90":1367},"window locks","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fwindow-locks",{"title":1372,"href":1373,"score":1374,"verdict":1360,"marketSize":1375,"growth90":1376},"baby sleeping bag 1 tog","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbaby-sleeping-bag-1-tog",67,69878.61,1.6393,{"title":1378,"href":1379,"score":1380,"verdict":1360,"marketSize":1381,"growth90":1382},"mineral sunscreen kids","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fmineral-sunscreen-kids",65,272966.86,4.4414,{"title":1384,"href":1385,"score":1380,"verdict":1360,"marketSize":1386,"growth90":1387},"garden gate","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fgarden-gate",132947.59,0.3988]