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Non-Slip Activity Rug for Tummy Time & Crawling Nursery Floor Pad for Infants Toddlers (127×127cm Pink)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41FdGGdR6qL.jpg",39.04,0.0017,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FW4PHHQ3",{"asin":1015,"title":1016,"brand":628,"imageUrl":1017,"price":1018,"rating":484,"reviews":96,"clickShare90":1019,"clickShare360":115,"launchDate":1020,"amazonUrl":1021},"B0FHQ798D2","Baby Play Mat Foldable Baby Playmat Reversible Waterproof Large Foam Soft Crawling Floor Playmat Non Toxic Portable Floor Mat| Ideal for Bedroom Nursery & Playroom 195 x 172cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qfXhc-65L.jpg",18.24,0.0043,"2025-07-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FHQ798D2",{"asin":1023,"title":1024,"brand":582,"imageUrl":1025,"price":1026,"rating":585,"reviews":586,"clickShare90":1027,"clickShare360":1028,"launchDate":589,"amazonUrl":1029},"B0DDCJ4QZB","Joypony Play Mat 50x50 Inch 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(Alphabet)","NiBaby","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51yJofAj-7L.jpg",17.22,106,0.0049,"2024-08-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CM3H9SCK",{"asin":1041,"title":1042,"brand":606,"imageUrl":1043,"price":1044,"rating":484,"reviews":1045,"clickShare90":1046,"clickShare360":759,"launchDate":1047,"amazonUrl":1048},"B0B5JXBMZJ","Fisher-Price Baby Playmat Kick & Play Piano Gym with Musical and Sensory Toys for Newborn to Toddler Navy Fawn HKX37","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41AHg4bhptL.jpg",34.3,2179,0.0038,"2022-08-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B5JXBMZJ",{"asin":1050,"title":1051,"brand":617,"imageUrl":1052,"price":1053,"rating":585,"reviews":620,"clickShare90":1046,"clickShare360":1054,"launchDate":1055,"amazonUrl":1056},"B0BNQSQXSC","Infantino Foldable Soft Foam Play Mat Baby Play Mat for Tummy Time & Floor Play Lightweight Easy to Store Wipeable Multi-coloured","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41r5h3wIH+L.jpg",23.92,0.0102,"2024-02-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BNQSQXSC",{"asin":1058,"title":1059,"brand":765,"imageUrl":1060,"price":1061,"rating":585,"reviews":1062,"clickShare90":816,"clickShare360":1063,"launchDate":1064,"amazonUrl":1065},"B07YSZCQSK","MEERO LONDON 666-7C-B New Born Baby Play Mat and Piano Activity Gym for New Born Babies and Toddlers Discovery Carpet Music Rattle Sound Fun Animals Suitable from Birth Unisex","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412ayxoks8L.jpg",23.76,453,0.0026,"2019-10-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07YSZCQSK",{"asin":1067,"title":1068,"brand":1069,"imageUrl":1070,"price":1071,"rating":473,"reviews":1072,"clickShare90":816,"clickShare360":933,"launchDate":1073,"amazonUrl":1074},"B0F9LGDZC4","BooBoo Baby EWE & ME Play Mat Baby Gym | Wooden Activity Tummy Time Playmat | Ewe & Me Super Soft Sheep Design | x4 Detachable Sensory Toys","BooBoo Baby","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31T2ihd+PhL.jpg",47.79,31,"2025-05-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F9LGDZC4",{"asin":1076,"title":1077,"brand":513,"imageUrl":1078,"price":1079,"rating":653,"reviews":56,"clickShare90":1080,"clickShare360":839,"launchDate":1081,"amazonUrl":1082},"B0F992JT8P","GoldEnough Baby Play Mat Baby Gym PlayMat for 0-6months Newborn with Hanging Toys and Comfy Mats for Floor Play Playmats & Floor Gyms Toys Animal-Themed Activity Gym for 0-36 Months Babies Infants","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51rKGF9gSEL.jpg",21.46,0.0036,"2025-07-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F992JT8P",{"asin":1084,"title":1085,"brand":606,"imageUrl":1086,"price":1087,"rating":516,"reviews":609,"clickShare90":1088,"clickShare360":1063,"launchDate":1089,"amazonUrl":1090},"B0CB6M5YP8","Fisher-Price Baby Playmat Simply Senses Newborn Gym with Mobile & Sensory Activity Toys for Developmental Play Ages 0+ Months HRB15","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Xmiol7egL.jpg",24.47,0.0035,"2024-01-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CB6M5YP8",{"asin":1092,"title":1093,"brand":454,"imageUrl":1094,"price":1095,"rating":484,"reviews":485,"clickShare90":1088,"clickShare360":913,"launchDate":1096,"amazonUrl":1097},"B0DK1STBWF","ACOMOPACK Mat for Floor 1.3 Thick Memory Foam Play Mat Play Mat with Non-Slip Bottom for Living Room(39×59×1.3 Darkgrey)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41w5SwuvuQL.jpg",52.74,"2025-06-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DK1STBWF",{"asin":1099,"title":1100,"brand":594,"imageUrl":1101,"price":1102,"rating":40,"reviews":49,"clickShare90":984,"clickShare360":1103,"launchDate":1104,"amazonUrl":1105},"B0FP2C1TKS","Baby Play Mat Activity Play Gym Mat for Floor with Hanging Toys Tummy Time Pillow Baby Gym for Early Education Develop Motor & Cognition Plush Playmat for Babies Newborn Infants Aged 0-12 Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414TV5QOxSL.jpg",21.82,0.0012,"2025-08-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FP2C1TKS",{"asin":1107,"title":1108,"brand":1109,"imageUrl":1110,"price":1111,"rating":516,"reviews":1112,"clickShare90":1113,"clickShare360":1103,"launchDate":1114,"amazonUrl":1115},"B0FV91WNS6","Hamino Crawling Blanket for Babies 59 x 59 in Foldable Crawling Mat for Babies Soft and Non-Slip Play Mat Suitable for Childrens Rooms Floor Mat (Leaves)","Hamino","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511JWB3zdyL.jpg",24.4,54,0.0033,"2025-10-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FV91WNS6",{"asin":1117,"title":1118,"brand":1119,"imageUrl":1120,"price":1121,"rating":473,"reviews":1122,"clickShare90":1113,"clickShare360":759,"launchDate":1123,"amazonUrl":1124},"B0F483963H","iFunLong Baby Play Mat Baby Gym Funny Baby Play Piano Gym Mat with 5 Infant Sensory Baby Toys Music and Lights Boy & Girl Gifts for Newborn Baby 0 to 3 6 9 12 Months","iFunLong","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RDGlYrdAL.jpg",17.26,30,"2025-04-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F483963H",{"asin":1126,"title":1127,"brand":1128,"imageUrl":1129,"price":1130,"rating":484,"reviews":1131,"clickShare90":1132,"clickShare360":1046,"launchDate":1133,"amazonUrl":1134},"B0FCM87GSG","Suihuooo 3-in-1 Baby Play Mat Baby Seats for Infants to Sitting Up Mats for Floor Play with 5 Detachable Toys Baby Gym for Babies 0-6 6-12 Months Beige","suihuooo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mT7PuIP4L.jpg",46.49,337,0.0032,"2025-07-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FCM87GSG",{"asin":1136,"title":1137,"brand":1138,"imageUrl":1139,"price":1140,"rating":40,"reviews":1141,"clickShare90":115,"clickShare360":912,"launchDate":1142,"amazonUrl":1143},"B091YKYFPX","MioTetto Foam Floor Tiles for Kids - Non-Toxic Comfortable Baby Play Mat and Interlocking Foam Tiles Fits with 50x50 Playpen Mat for Crawling & Development Soft Play Mat for Babies 6-12 Months","MioTetto","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51PoTavymQL.jpg",19.82,5996,"2024-09-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB091YKYFPX",{"love":1145,"hate":1216,"returnReasons":1283},[1146,1153,1160,1167,1174,1181,1188,1195,1202,1209],{"topic":1147,"percentOfMentions":1148,"verbatims":1149},"Quality-Overall",0.1568,[1150,1151,1152],"Amazing quality","It feels well made","Good quality mat",{"topic":1154,"percentOfMentions":1155,"verbatims":1156},"Fun\u002FEntertainment Experience",0.1358,[1157,1158,1159],"lots of fun","My baby loves this playmat","For the price, it offers a lot and keeps baby happy and entertained",{"topic":1161,"percentOfMentions":1162,"verbatims":1163},"Soft Feel",0.0875,[1164,1165,1166],"It feels gentle on the skin","It's very soft","lovely soft material",{"topic":1168,"percentOfMentions":1169,"verbatims":1170},"Value For Money",0.0762,[1171,1172,1173],"Worth money","Great quality for the price","Excellent value for money",{"topic":1175,"percentOfMentions":1176,"verbatims":1177},"Ease Of Cleaning",0.0593,[1178,1179,1180],"very handy that it's wipeable too","Ease of cleaning","Great mat, easy to clean",{"topic":1182,"percentOfMentions":1183,"verbatims":1184},"Size-Overall",0.057,[1185,1186,1187],"nice and big","Brilliant size","various sizes on offer is great",{"topic":1189,"percentOfMentions":1190,"verbatims":1191},"Advertised Vs Actual Product",0.0435,[1192,1193,1194],"As advertised","As described","Just as shown in the image",{"topic":1196,"percentOfMentions":1197,"verbatims":1198},"Color",0.0364,[1199,1200,1201],"Colour is gorgeous","Great neutral colours","I love the colours",{"topic":1203,"percentOfMentions":1204,"verbatims":1205},"Ease Of Use",0.0338,[1206,1207,1208],"It is easy to use","Its easy to use and store","easy to pack up",{"topic":1210,"percentOfMentions":1211,"verbatims":1212},"Comfort-Overall",0.029500000000000002,[1213,1214,1215],"it's comfortable","still comfortable to play on","The mat is comfortable",[1217,1223,1229,1236,1243,1249,1256,1262,1269,1276],{"topic":1147,"percentOfMentions":1218,"verbatims":1219},0.1015,[1220,1221,1222],"Average Quality","Poor quality and very cheap looking","so expensive for such lack of quality",{"topic":1168,"percentOfMentions":1224,"verbatims":1225},0.0895,[1226,1227,1228],"Too expensive","Overpriced","just a little expensive",{"topic":1230,"percentOfMentions":1231,"verbatims":1232},"Thickness",0.0827,[1233,1234,1235],"Not as thick as it shows","Its not as thick as you think it will be","Not that thick",{"topic":1237,"percentOfMentions":1238,"verbatims":1239},"Durability",0.0795,[1240,1241,1242],"not convinced its durable","they just fall apart","dont think will last long",{"topic":1182,"percentOfMentions":1244,"verbatims":1245},0.0623,[1246,1247,1248],"Quite small","Mat is short","It's absolutely huge",{"topic":1250,"percentOfMentions":1251,"verbatims":1252},"Strength",0.050199999999999995,[1253,1254,1255],"not very strong","Flimsy","is not very sturdy or well made",{"topic":1189,"percentOfMentions":1257,"verbatims":1258},0.0409,[1259,1260,1261],"Not as pictured","Not the size advertised","Not as described",{"topic":1263,"percentOfMentions":1264,"verbatims":1265},"Functionality-Overall",0.0298,[1266,1267,1268],"Doesn't work","sometimes the keyboard doesnt work","The piano doesnt work",{"topic":1270,"percentOfMentions":1271,"verbatims":1272},"Age Suitability",0.023700000000000002,[1273,1274,1275],"Not suitable for new born","Not suitable for babies","The piano is also not that interesting for under 6 months",{"topic":1277,"percentOfMentions":1278,"verbatims":1279},"Material Quality",0.023,[1280,1281,1282],"Quite small and the material is not as expected","Terrible cheap quality and materials","Really flimsy plastic",[1284,1286,1288,1291,1293,1296,1298,1299,1300,1301],{"reason":1182,"pct":1285},0.4397,{"reason":1147,"pct":1287},0.1109,{"reason":1289,"pct":1290},"Thin",0.0495,{"reason":1277,"pct":1292},0.0404,{"reason":1294,"pct":1295},"Defective Material\u002FParts",0.0352,{"reason":1189,"pct":1297},0.0264,{"reason":1250,"pct":476},{"reason":1168,"pct":877},{"reason":1196,"pct":1278},{"reason":1230,"pct":1302},0.0229,[1304,1308,1312,1316,1321,1326,1330,1335,1340,1344],{"term":51,"volume":1305,"growthQoq":1306,"conversionRate":1307},580851,0.0932,0.0106,{"term":1309,"volume":1310,"growthQoq":1311,"conversionRate":787},"play mat",273134,0.072,{"term":1313,"volume":1314,"growthQoq":1315,"conversionRate":849},"baby play gym",183111,0.1223,{"term":1317,"volume":1318,"growthQoq":1319,"conversionRate":1320},"baby gym",162566,0.0084,0.0092,{"term":1322,"volume":1323,"growthQoq":1324,"conversionRate":1325},"playmat",154554,0.0336,0.0081,{"term":1327,"volume":1328,"growthQoq":1329,"conversionRate":748},"play matt baby",154349,0.0363,{"term":1331,"volume":1332,"growthQoq":1333,"conversionRate":1334},"baby mats for floor play",121294,-0.0354,0.0134,{"term":1336,"volume":1337,"growthQoq":1338,"conversionRate":1339},"play 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tog","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbaby-sleeping-bag-1-tog",67,69878.61,1.6393,{"title":1371,"href":1372,"score":1373,"verdict":1353,"marketSize":1374,"growth90":1375},"mineral sunscreen kids","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fmineral-sunscreen-kids",65,272966.86,4.4414,{"title":1377,"href":1378,"score":1373,"verdict":1353,"marketSize":1379,"growth90":1380},"garden gate","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fgarden-gate",132947.59,0.3988]