---
title: "Baby Memory Book — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/baby-memory-book"
last_updated: "2026-08-11T01:36:23.401Z"
locale: en
meta:
description: "Niche score 48/100 · £88K/yr market · 247K searches/yr · £13.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £88K/yr market · 247K searches/yr · £13.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Memory Book — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **baby memory book**
**Skip it**
Soft demand (-9.2% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 20Conversion 33Competition 68Returns 90Price range 50Avg price 63Brand share 73Review moat 77Quality gap 23
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****468.54**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£13.58**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.07–£24.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£88K**
£88K/yr · 247K searches
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, baby memory book is a £88K/yr Amazon United Kingdom market (247K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby memory book market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£81K–£109K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**72**
**Top-5 brand share**
**61%**
Top 20: 97%
**Top-5 click share**
**44%**
Top 20: 81%
**Open market**
**32%**
- Hyggartn16% - Lanpn14% - Hugs & Kisses14% - Tiny Trees9% - Bibi & Beau8% - Eviepops Prints7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/baby-products/baby-memory-book/trend)
## **Top baby memory book search terms**
- **baby memory book**77K/yr-6.6%2.1% conv. - **baby book memory**26K/yr-0.6%2.5% conv. - **baby journal**24K/yr-8.3%1.9% conv. - **baby record book**22K/yr-23.3%1.2% conv. - **baby scrapbook**19K/yr-9.0%0.8% conv. - **baby milestone book**12K/yr-17.1%2.8% conv. - **baby first year memory book**7K/yr+28.4%1.9% conv. - **baby keepsake book**8K/yr-18.4%2.4% conv. - **baby journal from birth**10K/yr-21.2%2.6% conv. - **baby memory books from birth**8K/yr-13.6%2.6% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/baby-memory-book/search-terms)
## **Top baby memory book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£7K12%£11K16%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YöL Hugs & Kisses Baby Milestone Journal Keepsake Toddler Newborn Shower Christening Gift Diary**Hugs & Kisses**£5.07**4.7★4,940 rev](https://www.amazon.co.uk/dp/B07DKHV41T) [2**Hyggartn Baby Memory Book My First Year Journal with Stickers (84 Pages) Gender-Neutral Keepsake for Boys & Girls Thoughtful Gift for New Parents**Hyggartn**£12.13**4.7★36 rev](https://www.amazon.co.uk/dp/B0F5H15SP9) [3**Baby Memory Book - Photo Journal for Boys or Girls | From Birth to Age 5 | New Baby Gift Milestone Tracker Scrapbook Newborn Photo Album**Bibi & Beau**£16.99**4.7★563 rev](https://www.amazon.co.uk/dp/B0CFQWVG2V) [4**Eviepops Prints Baby Memory Book Luxury Keepsake Gift for Mum to be Milestone Record & Photo Album Birth to Age 5 Gender Neutral for Boy or Girl Linen Fabric Safari Journal Scrapbook Baby Shower**Eviepops Prints**£24.31**5.0★76 rev](https://www.amazon.co.uk/dp/B0DD9L33DJ) [5**Lanpn Hello Baby First 5 Year Memory Book for Boy Girl - Linen Hardcover Baby Book Keepsake for New Parents - Newborn Baby Journal Scrapbook Photo Album Baby Milestone Book (Beige 154 Pages)**Lanpn**£17.68**4.7★685 rev](https://www.amazon.co.uk/dp/B0D2XCLV3L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hello Baby Memory Book Milestone Record Journal & Scrapbook from Birth**AISBUGUR**£17.11**8 rev3mo ago](https://www.amazon.co.uk/dp/B0GXJPC8M8) [**Baby Memory Book My First Year Journal with Stickers Rainbow Design Gender-Neutral Keepsake for Boys & Girls Thoughtful Gift for New Parents**Hyggartn**£11.59**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GDXHGCFK) [**Mexlyca Baby Memory Book for Boy or Girl - First 3 Year Keepsake Album from Pregnancy to Age Three Pregnancy Journal and Memory Book - Lovely Must Have Gift for First Time Moms to Be Baby Party Gift**Mexlyca**£9.01**34 rev8mo ago](https://www.amazon.co.uk/dp/B0G326FVPV) [**Keepsake Baby Memory Book First 5 Years Milestone Scrapbook 160 Pages**AISBUGUR**£20.79**14 rev8mo ago](https://www.amazon.co.uk/dp/B0G11G75B2) [**Pregnancy Journal & Planner | Gift for Expecting Mums | Memory Book to Capture Every Milestone | Month-by-Month Scrapbook & Photo Album for baby Boys and Girls | Includes Calendar & Checklist**kidproducts all your child needs**£10.17**112 rev8mo ago](https://www.amazon.co.uk/dp/B0FMJTJGQR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hello Baby Memory Book Milestone Record Journal & Scrapbook from Birth**AISBUGUR**£17.11**5.0★**▲ 339%**](https://www.amazon.co.uk/dp/B0GXJPC8M8) [**Baby Memory Book My First Year Journal with Stickers Rainbow Design Gender-Neutral Keepsake for Boys & Girls Thoughtful Gift for New Parents**Hyggartn**£11.59**5.0★**▲ 242%**](https://www.amazon.co.uk/dp/B0GDXHGCFK) [**Keepsake Baby Memory Book First 5 Years Milestone Scrapbook 160 Pages**AISBUGUR**£20.79**4.9★**▲ 225%**](https://www.amazon.co.uk/dp/B0G11G75B2) [**Mexlyca Baby Memory Book for Boy or Girl - First 3 Year Keepsake Album from Pregnancy to Age Three Pregnancy Journal and Memory Book - Lovely Must Have Gift for First Time Moms to Be Baby Party Gift**Mexlyca**£9.01**4.6★**▲ 107%**](https://www.amazon.co.uk/dp/B0G326FVPV) [**Baby Memory Book with Linen Cover My First Year Keepsake Album 84 Pages with Stickers Baby Journal for Boys and Girls (Linen beige)**Hyggartn**£13.78**4.1★**▲ 98%**](https://www.amazon.co.uk/dp/B0FQWRQX1G)
**~~View all trending →~~**
## **What buyers say about baby memory book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good Quality”*
**Value For Money**23%
*“Good value”*
**Gifting Purpose**16%
*“Baby shower gift”*
**Design-Overall**9%
*“elegant black-and-white design”*
**Storage Capacity**3%
*“Extra space for collecting memories”*
**Paper Quality**3%
*“Lovely journal with a clean, neutral design”*
**Fun/Entertainment Experience**2%
*“perfect for recording your little ones first year”*
**Ease Of Use**2%
*“Easy to Use”*
**Size-Overall**2%
*“Perfect size”*
**Durability**2%
*“durable”*
### **What buyers complain about **
**Thickness**12%
*“A little thin”*
**Quality-Overall**11%
*“Price/quality ratio not good”*
**Size-Overall**11%
*“Bigger than I expected”*
**Adhesion/Stickiness**8%
*“sticky reside on the front”*
**Advertised Vs Actual Product**6%
*“Misleading product advert - Ive ordered”*
**Strength**6%
*“extremely thin with only 50 pages”*
**Weight Heavy**6%
*“heavy weighting on post baby being here, not pregnancy”*
**Value For Money**3%
*“looked much more expensive than it was”*
**Frame Quality**3%
*“Some of the photo frames are an annoying size”*
**Writing Experience**2%
*“not so comfortable to write in”*
### **Top return reasons **
**Size-Overall**27%
**Gifting Purpose**16%
**Quality-Overall**12%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Color**5%
**Thin**3%
**Thickness**3%
**Ease Of Cleaning**2%
**Functionality-Overall**2%
## **Common questions**
- **Is baby memory book profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 39 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the baby memory book niche?**
- 24 brands and 72 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in baby memory book?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.3%.
- **When does demand for baby memory book peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the baby memory book niche?**
- Listings span £5.07–£24.95; the average listing price is £13.58 (sweet spot $15–$100). The average incumbent carries 469 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 63 [**baby toys**](https://flapen.com/research/uk/baby-products/baby-toys)£1.5M/yr+4.3%**Launch it**- 63 [**buggy fan**](https://flapen.com/research/uk/baby-products/buggy-fan)£133K/yr>1,000%**Worth a look**- 63 [**car seat travel bag**](https://flapen.com/research/uk/baby-products/car-seat-travel-bag)£184K/yr+80.2%**Worth a look**- 63 [**retractable stair gate**](https://flapen.com/research/uk/baby-products/retractable-stair-gate)£469K/yr+11.0%**Worth a look**- 63 [**christening gifts for girls**](https://flapen.com/research/uk/baby-products/christening-gifts-for-girls)£323K/yr+34.9%**Worth a look**- 64 [**playpen**](https://flapen.com/research/uk/baby-products/playpen)£963K/yr+15.6%**Launch it**[**All Baby Products niches **](https://flapen.com/research/uk/baby-products)