---
title: "Trend — baby ice lolly moulds - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/baby-ice-lolly-moulds/trend"
last_updated: "2026-08-11T04:02:01.794Z"
locale: en
meta:
  description: "Niche score 50/100 · £31K/yr market · 36K searches/yr. Prices mostly outside the sweet spot ($5.45–$8.53) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £31K/yr market · 36K searches/yr. Prices mostly outside the sweet spot ($5.45–$8.53) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — baby ice lolly moulds - Flapen"
---

# **baby ice lolly moulds**

**Worth a look**

Shows demand growing +374.1% this quarter, but prices mostly outside the sweet spot ($5.45–$8.53) keeps it on the watch list.

Market size 8Growth 100Conversion 94Competition 29Returns 98Price range 0Avg price 21Brand share 43Review moat 45Quality gap 27

**Growth**

**Incredible****+374.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,970.44**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.40**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£31K**

£31K/yr · 36K searches

**Price range**

**Bad****£5.45–£8.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")

## Trend