---
title: "Baby Ice Lolly Moulds — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/baby-ice-lolly-moulds"
last_updated: "2026-08-11T01:50:56.773Z"
locale: en
meta:
description: "Niche score 50/100 · £31K/yr market · 36K searches/yr. Prices mostly outside the sweet spot ($5.45–$8.53) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £31K/yr market · 36K searches/yr. Prices mostly outside the sweet spot ($5.45–$8.53) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Baby Ice Lolly Moulds — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **baby ice lolly moulds**
**Worth a look**
Shows demand growing +374.1% this quarter, but prices mostly outside the sweet spot ($5.45–$8.53) keeps it on the watch list.
Market size 8Growth 100Conversion 94Competition 29Returns 98Price range 0Avg price 21Brand share 43Review moat 45Quality gap 27
**Growth**
**Incredible****+374.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,970.44**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.40**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£31K**
£31K/yr · 36K searches
**Price range**
**Bad****£5.45–£8.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, baby ice lolly moulds is a £31K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby ice lolly moulds market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£22K–£30K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **228 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**16%**
- Nuby33% - Jrisbo19% - CLDY17% - PandaEar6% - AdWon4% - suhunide4% - Open — no brand owns it (7 brands, 16%)
## **Top baby ice lolly moulds search terms**
- **baby ice lolly moulds**18K/yr+367.4%9.9% conv. - **toddler ice lolly moulds**6K/yr+531.7%6.6% conv. - **baby ice lolly moulds teething**5K/yr+232.1%5.3% conv. - **ice lolly moulds baby**3K/yr+382.0%9.9% conv. - **baby lolly mould**4K/yr+399.5%9.8% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/baby-ice-lolly-moulds/search-terms)
## **Top baby ice lolly moulds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nuby Fruitcicles Multicoloured 4 Count (Pack of 1)**Nuby**£6.12**4.6★29,394 rev](https://www.amazon.co.uk/dp/B00KFP6NHO) [2**JRISBO Silicone Ice Lolly Mould for Baby 6X 17ml Mini Ice Lollies Moulds with Teething Sticks for Kids Little Hands BPA Free Safe Toddler Design Children Small Popsicle Mold**Jrisbo**£8.53**4.7★145 rev](https://www.amazon.co.uk/dp/B0G4NCQPXM) [3**CLDY Mini BPA-Free Silicone Ice Lolly Moulds Kit for Toddlers - 6 Pcs 17ml Moulds with Reusable Sticks Freezer & Dishwasher Safe (-40C to 230C) Baby Food Safe (Blue)**CLDY**£8.23**4.6★162 rev](https://www.amazon.co.uk/dp/B0F9KL26ZM) [4**PandaEar Silicone Toddler Ice Lolly Mould with Sticks 6-Cavity Popsicle Molds Mini Frozen Breastmilk Ice Pop Cream Moulds for Infant**PandaEar**£7.88**4.6★395 rev](https://www.amazon.co.uk/dp/B0D86W183B) [5**JRISBO Silicone Ice Lolly Mould for Baby 6X 17ml Mini Ice Lollies Moulds with Teething Sticks for Kids Little Hands BPA Free Safe Toddler Design Children Small Popsicle Mold**Jrisbo**£8.23**4.7★141 rev](https://www.amazon.co.uk/dp/B0G4N852MN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baby Food Safe Silicone Ice Lolly Moulds 6X 17ml Mini Popsicle Moulds**suhunide**£7.89**12 rev3mo ago](https://www.amazon.co.uk/dp/B0GVNKV1D1) [**Ice Lolly Moulds 6 Pcs Silicone Lolly Moulds with Sticks BPA Free Reusable Ice Pop Moulds Mini Popsicle Mould for Homemade Fruit Puree Yogurt and Juice Easy Release Ice Pop Moulds Blue**SureFly**£6.82**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GSZ2HST6) [**Silicone Ice Lolly Mould Mini Ice Lollies Moulds with Teething Sticks for Kids Little Hands 6X 17ml Baby Ice Lolly Moulds BPA Free Freezer & Dishwasher Safe for Kids Toddlers (Beige)**Enjoyaa**£6.36**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ9XJ11W) [**Bitone BPA-Free Silicone Ice Lolly Moulds with Sticks 6 Pcs Ice Cream Moulds Kit for Toddlers with Reusable Sticks Freezer and Dishwasher Safe(-40C to 230C) Baby Food Safe-17ml (Blue)**Bitone**£6.98**15 rev5mo ago](https://www.amazon.co.uk/dp/B0GC69VBKV) [**AdWon Ice Lolly Moulds Mini Silicone Popsicle Mold BPA Free Reusable Ice Pop Maker 6 Cavity Ice Pop Mould for Portion Control & Tiny Hands (Red)**AdWon**£8.00**16 rev6mo ago](https://www.amazon.co.uk/dp/B0GD7VSHLJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baby Food Safe Silicone Ice Lolly Moulds 6X 17ml Mini Popsicle Moulds**suhunide**£7.89**4.9★**▲ 49%**](https://www.amazon.co.uk/dp/B0GVNKV1D1) [**Ice Lolly Moulds 6 Pcs Silicone Lolly Moulds with Sticks BPA Free Reusable Ice Pop Moulds Mini Popsicle Mould for Homemade Fruit Puree Yogurt and Juice Easy Release Ice Pop Moulds Blue**SureFly**£6.82**0.0★**▲ 49%**](https://www.amazon.co.uk/dp/B0GSZ2HST6) [**Silicone Ice Lolly Mould Mini Ice Lollies Moulds with Teething Sticks for Kids Little Hands 6X 17ml Baby Ice Lolly Moulds BPA Free Freezer & Dishwasher Safe for Kids Toddlers (Beige)**Enjoyaa**£6.36**5.0★**▲ 46%**](https://www.amazon.co.uk/dp/B0GQ9XJ11W) [**AdWon Ice Lolly Moulds Mini Silicone Popsicle Mold BPA Free Reusable Ice Pop Maker 6 Cavity Ice Pop Mould for Portion Control & Tiny Hands (Red)**AdWon**£8.00**4.0★**▲ 38%**](https://www.amazon.co.uk/dp/B0GD7VSHLJ) [**JRISBO Silicone Ice Lolly Mould for Baby 6X 17ml Mini Ice Lollies Moulds with Teething Sticks for Kids Little Hands BPA Free Safe Toddler Design Children Small Popsicle Mold**Jrisbo**£8.53**4.7★**▲ 32%**](https://www.amazon.co.uk/dp/B0G4NCQPXM)
**~~View all trending →~~**
## **What buyers say about baby ice lolly moulds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Just the right size”*
**Quality-Overall**15%
*“Amazing quality”*
**Ease Of Use**12%
*“Easy to use”*
**Ease Of Cleaning**12%
*“Easy to clean”*
**Grip**8%
*“Easy to grip for little hands”*
**Value For Money**4%
*“With this product i will absolutely save money”*
**Color**3%
*“It is bright coloured”*
**Leak-Proof**2%
*“Easy to do and dont leak, also easy to clean”*
**Material Quality**1%
*“Made from food-grade, baby-safe silicone, it's durable, flexible, and resistant to extreme temperatures”*
**Ease Of Feeding**1%
*“Great item for weaning and self feeding”*
### **What buyers complain about **
**Size-Overall**30%
*“These were a bit bigger than expected”*
**Adhesion/Stickiness**11%
*“the small inside stick has snapped”*
**Material Quality**6%
*“However I am not very convinced the material is premium silicone”*
**Leak-Proof**3%
*“If filled to the top they will spill when the handles are inserted”*
### **Top return reasons **
**Size-Overall**71%
**Quality-Overall**4%
**Functionality-Overall**3%
**Value For Money**3%
**Material Quality**3%
**Strength**3%
**Advertised Vs Actual Product**2%
**Adhesion/Stickiness**2%
**Safety Standards**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is baby ice lolly moulds profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 16 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +374.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the baby ice lolly moulds niche?**
- 13 brands and 23 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in baby ice lolly moulds?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Material Quality. The return rate is 0.5%.
- **What does it cost to enter the baby ice lolly moulds niche?**
- Listings span £5.45–£8.53; the average listing price is £7.40 (sweet spot $15–$100). The average incumbent carries 1,970 reviews — the moat a new listing must climb.
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