---
title: "Baby Hair Clips — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/baby-hair-clips"
last_updated: "2026-08-11T01:48:17.934Z"
locale: en
meta:
description: "Niche score 49/100 · £59K/yr market · 230K searches/yr · £5.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £59K/yr market · 230K searches/yr · £5.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Hair Clips — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **baby hair clips**
**Skip it**
Prices mostly outside the sweet spot ($3.17–$9.02) — this niche doesn't clear our bar today.
Market size 15Growth 24Conversion 53Competition 76Returns 98Price range 0Avg price 17Brand share 76Review moat 82Quality gap 47
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****357.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.97**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£59K**
£59K/yr · 230K searches
**Price range**
**Bad****£3.17–£9.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baby hair clips is a £59K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby hair clips market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£60K–£75K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **245 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**59%**
Top 20: 97%
**Top-5 click share**
**39%**
Top 20: 87%
**Open market**
**35%**
- JOYOYO27% - Generic10% - ALinmo9% - vobobe7% - AIMIYan6% - Cosyhav6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
6K4KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/baby-products/baby-hair-clips/trend)
## **Top baby hair clips search terms**
- **baby hair clips**141K/yr-1.0%3.8% conv. - **baby girl hair clips**18K/yr+12.7%3.5% conv. - **baby hair clips for fine hair small**15K/yr-5.1%3.7% conv. - **baby clips**13K/yr-10.4%3.1% conv. - **baby clips for baby girl**10K/yr+8.6%3.6% conv. - **babies hair clips**12K/yr-9.8%2.2% conv. - **baby hair clip**8K/yr-11.4%3.8% conv. - **hair clips baby**4K/yr-16.1%5.0% conv. - **hair clips for babies**5K/yr-31.0%4.1% conv. - **baby safe hair clips**3K/yr-26.9%2.1% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/baby-hair-clips/search-terms)
## **Top baby hair clips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£5K12%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**10 Pack Baby Hair Clips for Girls Toddler - Neutral Snap Hair Clips with Embroidery Daisy Flower Handmade Kids Hair Accessories Barrettes for Baby Girl Infant & School Age Children Gifts (Pink)**Generic**£5.28**4.5★8 rev](https://www.amazon.co.uk/dp/B0GQPY3454) [2**JOYOYO 50 Pcs Baby Hair Clips and Bows - 2 Inch Small Size Craft Ribbon Bows for Baby Fine Hair Full Ribbon Covered Safe Clips Pastel Colors**JOYOYO**£7.85**4.8★864 rev](https://www.amazon.co.uk/dp/B0BRC3N4C8) [3**vobobe 24PCS 2inch Baby Girls Hair Bow Clips Fully Lined Bows Hair Pins Tiny Alligator Clips for Infants Toddlers - 12 Colors in Pairs (24pcs-Style A)**vobobe**£5.64**4.6★18 rev](https://www.amazon.co.uk/dp/B0G3VX7PVV) [4**JOYOYO 20 Pcs Baby Hair Clips and Bows - 2 Inch Small Size Craft Ribbon Clips for Fine Hair Full Ribbon Covered**JOYOYO**£4.81**4.8★673 rev](https://www.amazon.co.uk/dp/B0FCS3GJ7F) [5**AIMIYan Baby Girl Lace Flower Bow Hair Clip Set 10 pcs**AIMIYan**£5.31**4.5★74 rev](https://www.amazon.co.uk/dp/B081ZWDHR5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10 Pack Baby Hair Clips for Girls Toddler - Neutral Snap Hair Clips with Embroidery Daisy Flower Handmade Kids Hair Accessories Barrettes for Baby Girl Infant & School Age Children Gifts (Pink)**Generic**£5.28**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GQPY3454) [**vobobe 24PCS 2inch Baby Girls Hair Bow Clips Fully Lined Bows Hair Pins Tiny Alligator Clips for Infants Toddlers - 12 Colors in Pairs (24pcs-Style A)**vobobe**£5.64**18 rev7mo ago](https://www.amazon.co.uk/dp/B0G3VX7PVV) [**Fancy Clouds 20 Pack Baby Hair Clips for Girls Toddler Neutral Fabric Snap Clips Pins With Embroidery Daisy Flower Butterfly Handmade Hair Accessories Barrettes for School Age Kids Children Gifts**FANCY CLOUDS**£9.02**16 rev8mo ago](https://www.amazon.co.uk/dp/B0G24RZPJP) [**12Pcs Baby Hair Clips Flower Toddler Hair Clips for Girls**pozuauoa**£4.72**2 rev8mo ago](https://www.amazon.co.uk/dp/B0G1C96JHM) [**VelvetGlow 30 Pcs Baby Snap Hair Clips 1.5 Inch Non-Slip Wrapped Hairpins for Girls Toddler Hair Accessories**VelvetGlow**£6.18**0 rev9mo ago](https://www.amazon.co.uk/dp/B0FSZFPH1P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10 Pack Baby Hair Clips for Girls Toddler - Neutral Snap Hair Clips with Embroidery Daisy Flower Handmade Kids Hair Accessories Barrettes for Baby Girl Infant & School Age Children Gifts (Pink)**Generic**£5.28**4.5★**▲ 267%**](https://www.amazon.co.uk/dp/B0GQPY3454) [**VelvetGlow 30 Pcs Baby Snap Hair Clips 1.5 Inch Non-Slip Wrapped Hairpins for Girls Toddler Hair Accessories**VelvetGlow**£6.18**0.0★**▲ 162%**](https://www.amazon.co.uk/dp/B0FSZFPH1P) [**vobobe 24PCS 2inch Baby Girls Hair Bow Clips Fully Lined Bows Hair Pins Tiny Alligator Clips for Infants Toddlers - 12 Colors in Pairs (24pcs-Style A)**vobobe**£5.64**4.6★**▲ 79%**](https://www.amazon.co.uk/dp/B0G3VX7PVV) [**JOYOYO 20 Pcs Baby Hair Clips and Bows - 2 Inch Small Size Craft Ribbon Clips for Fine Hair Full Ribbon Covered**JOYOYO**£4.81**4.8★**▲ 72%**](https://www.amazon.co.uk/dp/B0FCS3GJ7F) [**Hair Clips for Girls - 20PCS Fully Lined Hair Bows Alligator Clips for Toddlers Kids Infants**MiDoDo**£4.60**4.9★**▲ 71%**](https://www.amazon.co.uk/dp/B0F6TWPC3B)
**~~View all trending →~~**
## **What buyers say about baby hair clips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Overall, this is a wonderful set with great variety and quality”*
**Color**20%
*“Great quality so many different colours”*
**Value For Money**13%
*“Good value for money”*
**Soft Feel**8%
*“Soft and easy to stay in baby's hair”*
**Size-Overall**6%
*“Size-wise, they are just right for babies as well as toddlers”*
**Ease Of Use**4%
*“They are easy to use”*
**Hair Styling**4%
*“Beautiful hair accessories”*
**Design-Overall**3%
*“Cute designs”*
**Advertised Vs Actual Product**2%
*“Clips are as the product advertises”*
**Shape/Style**2%
*“look so cute”*
### **What buyers complain about **
**Size-Overall**33%
*“Very very small clups”*
**Quality-Overall**9%
*“80% is just very cheap and low quality”*
**Durability**4%
*“Every single bow fell off the base”*
**Ease Of Use**4%
*“Some clips are hard to close”*
**Color**4%
*“However, they are not the pastel colours shown nor are there 10 colours”*
**Value For Money**3%
*“Little pricey for these 14 hairclips”*
**Adhesion/Stickiness**2%
*“the glue was not glueing”*
**Advertised Vs Actual Product**2%
*“Order not as described”*
**Thickness**1%
*“The smallest thin bands. like loom bands”*
**Grip**1%
*“That said, the grip isnt the strongest on very thin or silky hair, so they can sometimes slide out if the child is very active”*
### **Top return reasons **
**Size-Overall**45%
**Quality-Overall**10%
**Suitability Short Hair**6%
**Advertised Vs Actual Product**6%
**Color**5%
**Material Quality**4%
**Adhesion/Stickiness**3%
**Value For Money**3%
**Suitability Long Hair**3%
**Grip**3%
## **Common questions**
- **Is baby hair clips profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 36 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the baby hair clips niche?**
- 25 brands and 30 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in baby hair clips?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.4%.
- **When does demand for baby hair clips peak?**
- Demand peaks in Feb; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the baby hair clips niche?**
- Listings span £3.17–£9.02; the average listing price is £5.97 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.
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