---
title: "Baby Hair Brush — £213K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/baby-hair-brush"
last_updated: "2026-08-11T01:50:58.004Z"
locale: en
meta:
description: "Niche score 40/100 · £213K/yr market · 338K searches/yr · £5.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £213K/yr market · 338K searches/yr · £5.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Hair Brush — £213K/yr Amazon UK Niche (2026) - Flapen"
---
# **baby hair brush**
**Skip it**
Prices mostly outside the sweet spot ($2.09–$13.22) — this niche doesn't clear our bar today.
Market size 41Growth 10Conversion 92Competition 21Returns 97Price range 0Avg price 16Brand share 36Review moat 24Quality gap 50
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£213K**
£213K/yr · 338K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,929.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.61**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-29.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.09–£13.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baby hair brush is a £213K/yr Amazon United Kingdom market (338K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby hair brush market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£168K–£224K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**13%**
- Tommee Tippee41% - Molylove21% - MolYuan12% - Thumble5% - Dreambaby4% - Kokoso3% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.4% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/baby-products/baby-hair-brush/trend)
## **Top baby hair brush search terms**
- **baby hair brush**143K/yr-12.4%10.4% conv. - **baby brush**72K/yr-12.0%10.2% conv. - **baby brush and comb set newborn**24K/yr-28.0%5.4% conv. - **baby hairbrush**15K/yr-30.6%10.9% conv. - **newborn hair brush**9K/yr-41.2%9.6% conv. - **baby comb set newborn**9K/yr-46.3%3.4% conv. - **soft baby brush**8K/yr-46.6%12.6% conv. - **baby hair brush set newborn**8K/yr-41.5%5.2% conv. - **baby brush set**8K/yr-51.0%3.3% conv. - **baby hair brush set**6K/yr-59.7%3.1% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/baby-hair-brush/search-terms)
## **Top baby hair brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£21K20%£43K30%£64K40%£85K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommee Tippee Essential Basics Brush and Comb Set White 2 Count (Pack of 1)**Tommee Tippee**£2.55**4.7★5,640 rev](https://www.amazon.co.uk/dp/B000NO0LB6) [2**Molylove Baby Hair Brush with Wooden Handle and Super Soft Goat Bristles for Newborns Infant Toddlers Kids**Molylove**£5.29**4.6★15,305 rev](https://www.amazon.co.uk/dp/B07XPS253G) [3**MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Green Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers**MolYuan**£4.18**4.6★332 rev](https://www.amazon.co.uk/dp/B0DT64PW2B) [4**Thumble Baby Hair Brush - Super Soft Goat Bristle Hairbrush for Newborns Babies and Toddlers - Wooden Baby Brush - Newborn Hairbrush - Cradle Cap Brush - Natural and Plastic Free.**Thumble**£5.22**4.4★91 rev](https://www.amazon.co.uk/dp/B0FWKQV2NT) [5**Dreambaby Brush and Comb Set Ultra Soft Brush bristles for Newborns and Toddlers 2 Pack White**Dreambaby**£2.09**4.4★15 rev](https://www.amazon.co.uk/dp/B0GK1LH27R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dreambaby Brush and Comb Set Ultra Soft Brush bristles for Newborns and Toddlers 2 Pack White**Dreambaby**£2.09**15 rev5mo ago](https://www.amazon.co.uk/dp/B0GK1LH27R) [**Thumble Baby Hair Brush - Super Soft Goat Bristle Hairbrush for Newborns Babies and Toddlers - Wooden Baby Brush - Newborn Hairbrush - Cradle Cap Brush - Natural and Plastic Free.**Thumble**£5.22**91 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKQV2NT) [**Beugo 2PCS Baby Hair Brush Super Soft Goat Bristles Brush and Baby Silicone Brush Set Toddler Cradle Cap Brushes for Newborn Boys Girls Blue**Beugo**£4.16**46 rev9mo ago](https://www.amazon.co.uk/dp/B0FSKV273M) [**MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Green Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers**MolYuan**£4.18**332 rev1y ago](https://www.amazon.co.uk/dp/B0DT64PW2B) [**MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Rose Red Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers**MolYuan**£3.70**332 rev1y ago](https://www.amazon.co.uk/dp/B0DT68TSJW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MolYuan 2PCS Baby Hair Brush Goat Bristles Brush and Rose Red Baby Silicone Brush Set for Cradle Cap Wood Bristle Brush for Newborns and Toddlers**MolYuan**£3.70**4.6★**▲ 300%**](https://www.amazon.co.uk/dp/B0DT68TSJW) [**Dreambaby Brush and Comb Set Ultra Soft Brush bristles for Newborns and Toddlers 2 Pack White**Dreambaby**£2.09**4.4★**▲ 98%**](https://www.amazon.co.uk/dp/B0GK1LH27R) [**Beugo 2PCS Baby Hair Brush Super Soft Goat Bristles Brush and Baby Silicone Brush Set Toddler Cradle Cap Brushes for Newborn Boys Girls Blue**Beugo**£4.16**3.2★**▲ 55%**](https://www.amazon.co.uk/dp/B0FSKV273M) [**Natemia Baby Brush - Soft Goat Bristle Hair Brush for Newborns Infants and Toddlers - Scalp and Cradle Cap Brush**Natemia**£12.25**4.7★**▲ 44%**](https://www.amazon.co.uk/dp/B01N1PTHED) [**Thumble Baby Hair Brush - Super Soft Goat Bristle Hairbrush for Newborns Babies and Toddlers - Wooden Baby Brush - Newborn Hairbrush - Cradle Cap Brush - Natural and Plastic Free.**Thumble**£5.22**4.4★**▲ 43%**](https://www.amazon.co.uk/dp/B0FWKQV2NT)
**~~View all trending →~~**
## **What buyers say about baby hair brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**36%
*“Its super soft for his skin”*
**Value For Money**13%
*“Good value for money”*
**Quality-Overall**12%
*“Good quality”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Brush Quality**6%
*“Amazing brush”*
**Ease Of Use**5%
*“Easy to use”*
**Size-Overall**3%
*“perfect sized for a baby so just what we needed”*
**Ease Of Cleaning**3%
*“Its wipe-clean”*
**Portability**2%
*“I could carry it along when traveling”*
**Fun/Entertainment Experience**2%
*“Useful little set”*
### **What buyers complain about **
**Value For Money**20%
*“Not worth its postage”*
**Durability**16%
*“Only negative is the bristles have a tendency to fall out”*
**Size-Overall**15%
*“is too big for a babys nostril”*
**Smell**13%
*“somehow the smell got worse”*
**Hard Feel**9%
*“Too hard fir babyhead”*
**Soft Feel**6%
*“Not worth the hype too soft to actually brush the baby's hair”*
**Age Suitability**6%
*“Not baby safe”*
**Grip**2%
*“a bit difficult to grip for an adult”*
**Temperature Control**2%
*“crucially the thermometer doesn't work”*
**Measurement/Reading Accuracy**2%
*“It has always given quite low readings for my baby so we thought she just runs a bit colder”*
### **Top return reasons **
**Quality-Overall**16%
**Soft Feel**11%
**Gifting Purpose**9%
**Size-Overall**8%
**Value For Money**7%
**Product Condition**6%
**Functionality-Overall**6%
**Hard Feel**5%
**Suitability Short Hair**4%
**Age Suitability**3%
## **Common questions**
- **Is baby hair brush profitable to sell on Amazon United Kingdom?**
- The niche generates £213K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the baby hair brush niche?**
- 11 brands and 55 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in baby hair brush?**
- Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 0.5%.
- **When does demand for baby hair brush peak?**
- Demand peaks in Feb; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the baby hair brush niche?**
- Listings span £2.09–£13.22; the average listing price is £5.61 (sweet spot $15–$100). The average incumbent carries 4,930 reviews — the moat a new listing must climb.
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