---
title: "Baby Food Storage Containers — £157K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/baby-food-storage-containers"
last_updated: "2026-08-11T01:49:02.442Z"
locale: en
meta:
description: "Niche score 40/100 · £157K/yr market · 253K searches/yr · £9.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £157K/yr market · 253K searches/yr · £9.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Food Storage Containers — £157K/yr Amazon UK Niche (2026) - Flapen"
---
# **baby food storage containers**
**Skip it**
Soft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 14Conversion 72Competition 30Returns 96Price range 35Avg price 28Brand share 40Review moat 34Quality gap 24
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£3.76–£20.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,109.06**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£157K**
£157K/yr · 253K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.33**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baby food storage containers is a £157K/yr Amazon United Kingdom market (253K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby food storage containers market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£140K–£187K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**15%**
- Vital Baby42% - PandaEar13% - Kilner12% - Moonkie8% - Babymoov6% - SOL4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/baby-products/baby-food-storage-containers/trend)
## **Top baby food storage containers search terms**
- **baby food storage containers**92K/yr-27.1%4.8% conv. - **weaning pots**32K/yr-26.1%5.9% conv. - **baby food containers**20K/yr+20.5%4.1% conv. - **baby freezer food storage**12K/yr-0.3%5.5% conv. - **baby food storage**13K/yr-31.3%3.8% conv. - **baby food pots**11K/yr+1.2%6.7% conv. - **weaning freezer pots**13K/yr-49.2%5.5% conv. - **baby food jars**10K/yr+0.1%1.1% conv. - **baby weaning pots**8K/yr-12.7%5.8% conv. - **baby weaning freezer pots**7K/yr-54.9%5.9% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/baby-food-storage-containers/search-terms)
## **Top baby food storage containers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£31K30%£47K40%£63K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vital Baby Nourish Store & Wean Food Pots 60ml Leakproof Stackable Soft Base EarthSmart Biodegradable Fridge & Freezer Safe BPA-Free 4m+ 6 Pack**Vital Baby**£4.20**4.7★3,787 rev](https://www.amazon.co.uk/dp/B0DLP2MH2D) [2**Vital Baby Nourish Store & Wean Food Pots 120ml Leakproof Stackable Soft Base EarthSmart Biodegradable Fridge & Freezer Safe BPA-Free 4m+ 4 Pack**Vital Baby**£3.76**4.7★746 rev](https://www.amazon.co.uk/dp/B0DLP37G1H) [3**Kilner Kids Glass Baby Food Jars Set of 6 x 190ml Reusable Glass Jars with Airtight Silicone Lids in Purple Yellow and Turquoise Ideal for Homemade Purees Batch Cooking and On-the-Go Storage**Kilner**£11.21**4.6★1,350 rev](https://www.amazon.co.uk/dp/B07W68J6BV) [4**Moonkie Silicone Baby Food Storage Containers 6 Pack 120ml Weaning Freezer Pots with Airtight Lids Reusable Baby Food Snack Pots Microwave and Dishwasher Safe Perfect for Infant & Toddler Food**Moonkie**£14.21**4.8★1,829 rev](https://www.amazon.co.uk/dp/B0C7KVJBQ5) [5**PandaEar 3 Pack Silicone Baby Food Freezer Tray with Lids Ice Cube Trays for Freezer Weaning Freezer Tray for Baby Food Silicone Ice Trays Baby Food Storage Container Tray (Pink/Green/Linen)**PandaEar**£8.32**4.6★2,282 rev](https://www.amazon.co.uk/dp/B0D1TJRSLT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bubba Bear Baby Food Storage Containers Set | Babies Weaning Freezer Tray Reusable Pouches & Small Silicone 4oz Pots with Lids for Toddlers | Freezing Moulds Tupperware Trays for Toddler & Kids**Bubba Bear**£20.94**33 rev7mo ago](https://www.amazon.co.uk/dp/B0G3QK2221) [**Fentar 18Pack Salad Dressing Pots with Lids 120ML Reusable Plastic Small Food Containers with Lids Leak-proof Screw Top Sauce Pots with Scale Mini Snack Pot for Sauce Yogurt Fruit (6 Colors)**Fentar**£11.23**107 rev10mo ago](https://www.amazon.co.uk/dp/B0FPR8HJ5Q) [**PandaEar 6 Pack Silicone Baby Food Storage Containers (4oz) Reusable Weaning Pots with Lids Leakproof Small Tubs for Infants Freezer & Microwave Safe Dishwasher Friendly BPA Free (Pastel Colours)**PandaEar**£8.32**309 rev1y ago](https://www.amazon.co.uk/dp/B0CS8XL5C8) [**Vital Baby Nourish Store & Wean Food Pots 60ml Leakproof Stackable Soft Base EarthSmart Biodegradable Fridge & Freezer Safe BPA-Free 4m+ 6 Pack**Vital Baby**£4.20**3,787 rev1y ago](https://www.amazon.co.uk/dp/B0DLP2MH2D) [**Vital Baby Nourish Store & Wean Food Pots 120ml Leakproof Stackable Soft Base EarthSmart Biodegradable Fridge & Freezer Safe BPA-Free 4m+ 4 Pack**Vital Baby**£3.76**746 rev1y ago](https://www.amazon.co.uk/dp/B0DLP37G1H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bubba Bear Baby Food Storage Containers Set | Babies Weaning Freezer Tray Reusable Pouches & Small Silicone 4oz Pots with Lids for Toddlers | Freezing Moulds Tupperware Trays for Toddler & Kids**Bubba Bear**£20.94**4.4★**▲ 206%**](https://www.amazon.co.uk/dp/B0G3QK2221) [**Amazon Basics set of 4 Glass Storage Containers 120 ml each (Pack of 4)**Amazon Basics**£7.19**4.6★**▲ 151%**](https://www.amazon.co.uk/dp/B08BS81QKT) [**Kilner Kids Glass Baby Food Jars Set of 6 x 190ml Reusable Glass Jars with Airtight Silicone Lids in Purple Yellow and Turquoise Ideal for Homemade Purees Batch Cooking and On-the-Go Storage**Kilner**£11.21**4.6★**▲ 105%**](https://www.amazon.co.uk/dp/B07W68J6BV) [**Fentar 18Pack Salad Dressing Pots with Lids 120ML Reusable Plastic Small Food Containers with Lids Leak-proof Screw Top Sauce Pots with Scale Mini Snack Pot for Sauce Yogurt Fruit (6 Colors)**Fentar**£11.23**4.4★**▲ 54%**](https://www.amazon.co.uk/dp/B0FPR8HJ5Q) [**SOL 12pk Small Plastic Food Containers with Lids 6cm x 6cm x 3.5cm Kids Snack Box Stackable Freezer Storage Pots Reusable Food Holders for Lunch Portions Home Kitchen Organisation**SOL**£5.84**4.0★**▲ 44%**](https://www.amazon.co.uk/dp/B08TGGHDZZ)
**~~View all trending →~~**
## **What buyers say about baby food storage containers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great Quality Tubs”*
**Size-Overall**15%
*“I like the size”*
**Ease Of Use**8%
*“Easy to use”*
**Ease Of Cleaning**7%
*“Easy to clean”*
**Value For Money**6%
*“Great price”*
**Leak-Proof**6%
*“No leaking”*
**Storage Capacity**5%
*“Easy to store in the freezer”*
**Ease Of Feeding**5%
*“easy to feed”*
**Strength**3%
*“These are sturdy pots”*
**Durability**3%
*“Seem durable”*
### **What buyers complain about **
**Size-Overall**27%
*“Very small”*
**Ease Of Cleaning**5%
*“I would not be reusing them as I ditching uou could wash them properly so in my opinion a bit pointless”*
**Color**5%
*“Also pouches and cap not colored like on pictures, cap is white and not uniform color with pouch”*
**Product Condition**5%
*“Someone obviously used it returned it”*
**Advertised Vs Actual Product**5%
*“The tray lid / freezer tray is different to that shown in the listing”*
**Value For Money**4%
*“More expensive”*
**Durability**2%
*“After one use 2 jars broke”*
**Material Quality**2%
*“Dicolouring and poor quality of plastic material”*
**Ease Of Use**2%
*“Lids are a little difficult to put on”*
**Color Fading/Discoloration**2%
*“Dicolouring and poor quality of plastic material”*
### **Top return reasons **
**Size-Overall**81%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
**Smell**2%
**Material Quality**1%
**Leak-Proof**1%
**Functionality-Overall**1%
**Color**1%
**Compatibility-Overall**1%
**Ease Of Use**1%
## **Common questions**
- **Is baby food storage containers profitable to sell on Amazon United Kingdom?**
- The niche generates £157K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the baby food storage containers niche?**
- 12 brands and 36 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in baby food storage containers?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Color. The return rate is 0.8%.
- **When does demand for baby food storage containers peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the baby food storage containers niche?**
- Listings span £3.76–£20.94; the average listing price is £9.33 (sweet spot $15–$100). The average incumbent carries 3,109 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 63 [**baby toys**](https://flapen.com/research/uk/baby-products/baby-toys)£1.5M/yr+4.3%**Launch it**- 63 [**buggy fan**](https://flapen.com/research/uk/baby-products/buggy-fan)£133K/yr>1,000%**Worth a look**- 63 [**car seat travel bag**](https://flapen.com/research/uk/baby-products/car-seat-travel-bag)£184K/yr+80.2%**Worth a look**- 63 [**retractable stair gate**](https://flapen.com/research/uk/baby-products/retractable-stair-gate)£469K/yr+11.0%**Worth a look**- 63 [**christening gifts for girls**](https://flapen.com/research/uk/baby-products/christening-gifts-for-girls)£323K/yr+34.9%**Worth a look**- 64 [**playpen**](https://flapen.com/research/uk/baby-products/playpen)£963K/yr+15.6%**Launch it**[**All Baby Products niches **](https://flapen.com/research/uk/baby-products)