---
title: "Baby Food Freezer Trays — £48K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/baby-food-freezer-trays"
last_updated: "2026-08-11T01:51:57.859Z"
locale: en
meta:
description: "Niche score 42/100 · £48K/yr market · 87K searches/yr · £8.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £48K/yr market · 87K searches/yr · £8.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Food Freezer Trays — £48K/yr Amazon UK Niche (2026) - Flapen"
---
# **baby food freezer trays**
**Skip it**
A small market ($48K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 17Conversion 70Competition 43Returns 98Price range 35Avg price 24Brand share 41Review moat 57Quality gap 42
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,218.17**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£3.94–£20.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.64**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£48K**
£48K/yr · 87K searches
According to Flapen's Amazon United Kingdom niche tracking, baby food freezer trays is a £48K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby food freezer trays market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£52K–£69K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**14%**
- PandaEar33% - Jrisbo15% - Theuwnee15% - Nelbons13% - Vital Baby6% - Sinnsally5% - Open — no brand owns it (7 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 27 weeks — -16.1% search growth over the last 90 days.
2K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/baby-products/baby-food-freezer-trays/trend)
## **Top baby food freezer trays search terms**
- **baby food freezer trays**32K/yr-11.9%5.2% conv. - **weaning ice cube trays with lid**11K/yr-5.8%4.9% conv. - **weaning freezer tray**7K/yr+13.2%5.6% conv. - **silicone baby food freezer trays**7K/yr-2.5%4.9% conv. - **baby ice cube food tray**4K/yr-12.4%6.2% conv. - **ice cube tray for baby food**4K/yr-38.6%7.7% conv. - **baby weaning freezer tray**5K/yr-28.9%5.1% conv. - **baby food ice cube tray with lid**3K/yr+2.1%5.5% conv. - **baby weaning ice cube tray**3K/yr-61.9%5.9% conv. - **weaning trays freezer**3K/yr-14.4%5.8% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/baby-food-freezer-trays/search-terms)
## **Top baby food freezer trays products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PandaEar 3 Pack Silicone Baby Food Freezer Tray with Lids Ice Cube Trays for Freezer Weaning Freezer Tray for Baby Food Silicone Ice Trays Baby Food Storage Container Tray (Pink/Green/Linen)**PandaEar**£8.32**4.6★2,282 rev](https://www.amazon.co.uk/dp/B0D1TJRSLT) [2**Theuwnee Ice Cube Tray Easy-Release Silicone Ice Moulds with Removeable Lids Perfect for Chilled Drinks Freezer Food Whiskey and Cocktail Big Size LFGB Certified and BPA Free (Pink)**Theuwnee**£11.61**4.6★1,422 rev](https://www.amazon.co.uk/dp/B08ZDPYPWD) [3**Nelbons 3Pcs Ice Cube Tray Each Cube 60ml Easy-Release Silicone Large Ice Moulds with Removeable Lids Perfect for Chilled Drinks Freezer Food Whiskey and Cocktail BPA Free (PPG) (lzh) BG-FZL**Nelbons**£13.46**4.4★179 rev](https://www.amazon.co.uk/dp/B0C1S5LCQC) [4**JRISBO 4 Pack Ice Cube Trays with Lids BPA Free Silicone Ice Cube Moulds LFGB Certified Stackable Ice Cube Mold for Chilling Whiskey Cocktail Coffee Flexible & Easy-Release**Jrisbo**£6.86**4.6★1,919 rev](https://www.amazon.co.uk/dp/B0BF5G6S4K) [5**PandaEar 3 Pack Silicone Baby Food Freezer Tray with Lids Ice Cube Trays for Freezer Weaning Freezer Tray for Baby Food Silicone Ice Trays Baby Food Storage Container Tray (Blue/Green/Carnation)**PandaEar**£8.21**4.6★2,282 rev](https://www.amazon.co.uk/dp/B0CP8WP46Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bubba Bear Baby Food Storage Containers Set | Babies Weaning Freezer Tray Reusable Pouches & Small Silicone 4oz Pots with Lids for Toddlers | Freezing Moulds Tupperware Trays for Toddler & Kids**Bubba Bear**£20.94**33 rev7mo ago](https://www.amazon.co.uk/dp/B0G3QK2221) [**Nelbons 3Pcs Ice Cube Tray Each Cube 100ml Easy-Release Silicone Large Ice Moulds with Removeable Lids Perfect for Chilled Drinks Freezer Food Whiskey and Cocktail BPA Free (PPG) (lzh) BG-FZL**Nelbons**£13.11**179 rev10mo ago](https://www.amazon.co.uk/dp/B0FQBWXHNY) [**PandaEar 2 Pack Silicone Baby Food Freezer Tray with Lids - 10-Cavity Weaning Pots for Purees Breast Milk & Batch Cooking - Easy Release BPA Free Stackable Container (Pink & Purple)**PandaEar**£7.74**42 rev1y ago](https://www.amazon.co.uk/dp/B0DZ28PVCB) [**3 Packs Silicone Ice Cube Trays with Lid 45 Cubes Ice Cube Mould Stackable Ice Cube Trays Ice Trays for Freezer BPA Free for Whiskey Cocktail Drinks Freezer Souper (Pink Blue Green)**Bailtouk**£9.60**228 rev1y ago](https://www.amazon.co.uk/dp/B0F6VR2Q52) [**Sinnsally Silicone Ice Cube Trays 3 Pack Large Ice Cubes Tray with Lid Square Big Silicone Ice Cube Moulds Set for Freezer Container Reusable BPA Free Ice Cube Molds Maker for Whiskey Cocktails(Green)**Sinnsally**£8.21**455 rev1y ago](https://www.amazon.co.uk/dp/B0DRFR6GZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bubba Bear Baby Food Storage Containers Set | Babies Weaning Freezer Tray Reusable Pouches & Small Silicone 4oz Pots with Lids for Toddlers | Freezing Moulds Tupperware Trays for Toddler & Kids**Bubba Bear**£20.94**4.4★**▲ 213%**](https://www.amazon.co.uk/dp/B0G3QK2221) [**Ram 4 X Pack Silicone Ice Cube Tray Set of 4 Ice Moulds Freezer Stackable Non Spill Ice Cube Tray Dishwasher Safe BPA Free**RAM ONLINE**£5.57**4.6★**▲ 115%**](https://www.amazon.co.uk/dp/B0C5Y19TKL) [**3 Packs Silicone Ice Cube Trays with Lid 45 Cubes Ice Cube Mould Stackable Ice Cube Trays Ice Trays for Freezer BPA Free for Whiskey Cocktail Drinks Freezer Souper (Pink Blue Green)**Bailtouk**£9.60**4.3★**▲ 97%**](https://www.amazon.co.uk/dp/B0F6VR2Q52) [**Sinnsally Silicone Ice Cube Trays 3 Pack Large Ice Cubes Tray with Lid Square Big Silicone Ice Cube Moulds Set for Freezer Container Reusable BPA Free Ice Cube Molds Maker for Whiskey Cocktails(Green)**Sinnsally**£8.21**4.5★**▲ 77%**](https://www.amazon.co.uk/dp/B0DRFR6GZR) [**Nelbons 3Pcs Ice Cube Tray Each Cube 100ml Easy-Release Silicone Large Ice Moulds with Removeable Lids Perfect for Chilled Drinks Freezer Food Whiskey and Cocktail BPA Free (PPG) (lzh) BG-FZL**Nelbons**£13.11**4.4★**▲ 54%**](https://www.amazon.co.uk/dp/B0FQBWXHNY)
**~~View all trending →~~**
## **What buyers say about baby food freezer trays**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**23%
*“SO easy to remove”*
**Quality-Overall**17%
*“Quality and easy to use”*
**Size-Overall**11%
*“Good size”*
**Value For Money**8%
*“Worth it”*
**Leak-Proof**5%
*“no spillage”*
**Ease Of Cleaning**3%
*“Easy to clean”*
**Durability**3%
*“Seem durable”*
**Ease Of Feeding**3%
*“easy to feed”*
**Strength**3%
*“the trays are sturdy”*
**Storage Capacity**2%
*“Great at storing pureed food for babies”*
### **What buyers complain about **
**Durability**20%
*“Broke on first use”*
**Quality-Overall**13%
*“Cheap and useless”*
**Strength**11%
*“Brittle”*
**Ease Of Use**8%
*“Not so easy”*
**Leak-Proof**6%
*“The trays leak in the freezer”*
**Size-Overall**5%
*“dont fit properly”*
**Advertised Vs Actual Product**4%
*“The description is totally misleading”*
**Thickness**2%
*“A little on the thin side”*
**Functionality-Overall**2%
*“this does not happen”*
**Value For Money**2%
*“£24 is not cheap for storage boxes”*
### **Top return reasons **
**Size-Overall**54%
**Material Quality**13%
**Quality-Overall**6%
**Durability**4%
**Advertised Vs Actual Product**4%
**Smell**3%
**Leak-Proof**2%
**Functionality-Overall**2%
**Strength**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is baby food freezer trays profitable to sell on Amazon United Kingdom?**
- The niche generates £48K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the baby food freezer trays niche?**
- 13 brands and 27 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in baby food freezer trays?**
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 0.4%.
- **What does it cost to enter the baby food freezer trays niche?**
- Listings span £3.94–£20.94; the average listing price is £8.64 (sweet spot $15–$100). The average incumbent carries 1,218 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 63 [**baby toys**](https://flapen.com/research/uk/baby-products/baby-toys)£1.5M/yr+4.3%**Launch it**- 63 [**buggy fan**](https://flapen.com/research/uk/baby-products/buggy-fan)£133K/yr>1,000%**Worth a look**- 63 [**car seat travel bag**](https://flapen.com/research/uk/baby-products/car-seat-travel-bag)£184K/yr+80.2%**Worth a look**- 63 [**retractable stair gate**](https://flapen.com/research/uk/baby-products/retractable-stair-gate)£469K/yr+11.0%**Worth a look**- 63 [**christening gifts for girls**](https://flapen.com/research/uk/baby-products/christening-gifts-for-girls)£323K/yr+34.9%**Worth a look**- 64 [**playpen**](https://flapen.com/research/uk/baby-products/playpen)£963K/yr+15.6%**Launch it**[**All Baby Products niches **](https://flapen.com/research/uk/baby-products)