---
title: "Trend — baby eczema cream - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/baby-eczema-cream/trend"
last_updated: "2026-08-10T00:58:21.828Z"
locale: en
meta:
  description: "Niche score 41/100 · £55K/yr market · 60K searches/yr · £10.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £55K/yr market · 60K searches/yr · £10.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — baby eczema cream - Flapen"
---

# **baby eczema cream**

**Skip it**

Soft demand (-30.5% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 10Conversion 82Competition 47Returns 99Price range 31Avg price 36Brand share 39Review moat 24Quality gap 35

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£10.32**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£2.67–£20.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****5,941.58**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£55K**

£55K/yr · 60K searches

**Growth**

**Bad****-30.5%**

90-day search growth — must beat 0% to launch

## Trend