---
title: "Baby Constipation Relief — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/baby-constipation-relief"
last_updated: "2026-08-11T02:38:11.322Z"
locale: en
meta:
description: "Niche score 31/100 · £79K/yr market · 124K searches/yr · £10.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £79K/yr market · 124K searches/yr · £10.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Constipation Relief — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **baby constipation relief**
**Skip it**
Soft demand (-56.1% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 0Conversion 67Competition 5Returns 99Price range 2Avg price 38Brand share 14Review moat 62Quality gap 43
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,015.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.62**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£79K**
£79K/yr · 124K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£6.76–£15.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-56.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, baby constipation relief is a £79K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 31/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby constipation relief market data**
- **Units sold / yr**
- **13K–15K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£133K–£159K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#282**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**3%**
- Kendamil48% - Frida34% - Optibac Probiotics6% - Generic4% - BioGaia3% - Colief3% - Open — no brand owns it (1 brand, 3%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -56.1% search growth over the last 90 days.
5K4KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/baby-products/baby-constipation-relief/trend)
## **Top baby constipation relief search terms**
- **kendamil drops**36K/yr-30.8%7.8% conv. - **baby constipation relief**10K/yr-48.6%3.0% conv. - **windi**7K/yr-38.1%22.7% conv. - **kendamil comfort drops**7K/yr-22.9%8.5% conv. - **kendamil pro comfort drops**8K/yr-30.8%8.4% conv. - **kendamil baby drops**6K/yr-6.2%7.1% conv. - **frida windi**7K/yr-65.3%19.0% conv. - **constipation relief for babies**5K/yr-72.5%2.5% conv. - **kendamil drops pro-comfort**2K/yr+40.0%7.5% conv. - **windi gas colic reliever**8K/yr-76.5%19.8% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/baby-constipation-relief/search-terms)
## **Top baby constipation relief products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£12K30%£24K45%£36K60%£47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kendamil - Pro-Comfort Baby Drops**Kendamil**£15.14**4.4★216 rev](https://www.amazon.co.uk/dp/B0D6NG8WLP) [2**Frida Baby Windi Gas Passer Baby Gas Relief and Colic Baby Relief 10 Count**Frida**£8.11**4.4★1,346 rev](https://www.amazon.co.uk/dp/B08XXP971M) [3**Optibac Baby Drops - Vegan Baby Live Cultures - Most Trusted By Parents - Suitable for Newborns Babies & Infants - 10ml - 30 Day Supply**Optibac Probiotics**£13.27**4.6★1,943 rev](https://www.amazon.co.uk/dp/B086GZTYVT) [4**Gas and Colic Reliever for Babies - Natural Solution for Baby Colic and Gas Relief - Instant Constipation Relief for Gassy Babies (20 Count)**Generic**£6.76**4.6★68 rev](https://www.amazon.co.uk/dp/B0BVT943JD) [5**BioGaia Protectis Baby Drops | Probiotic Supplement for Babies | 5 ml**BioGaia**£11.04**4.6★855 rev](https://www.amazon.co.uk/dp/B0B6GLH46P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natures Response Lactase Drops 10ml 100% Natural Lactase Enzyme for Babies Sugar-Free No Additives or Preservatives Supports Digestion & Eases Lactose Intolerance Suitable from Birth**Nature's Response**£9.76**20 rev1y ago](https://www.amazon.co.uk/dp/B0FG3B31Q7) [**Kendamil - Pro-Comfort Baby Drops**Kendamil**£15.14**216 rev2y ago](https://www.amazon.co.uk/dp/B0D6NG8WLP) [**Gas and Colic Reliever for Babies - Natural Solution for Baby Colic and Gas Relief - Instant Constipation Relief for Gassy Babies (20 Count)**Generic**£6.76**68 rev2y ago](https://www.amazon.co.uk/dp/B0BVT943JD) [**Frida Baby Windi Gas Passer Baby Gas Relief and Colic Baby Relief 10 Count**Frida**£8.11**1,346 rev5y ago](https://www.amazon.co.uk/dp/B08XXP971M) [**Optibac Baby Drops - Vegan Baby Live Cultures - Most Trusted By Parents - Suitable for Newborns Babies & Infants - 10ml - 30 Day Supply**Optibac Probiotics**£13.27**1,943 rev6y ago](https://www.amazon.co.uk/dp/B086GZTYVT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natures Response Lactase Drops 10ml 100% Natural Lactase Enzyme for Babies Sugar-Free No Additives or Preservatives Supports Digestion & Eases Lactose Intolerance Suitable from Birth**Nature's Response**£9.76**4.3★**▲ 102%**](https://www.amazon.co.uk/dp/B0FG3B31Q7) [**Frida Baby Windi Gas Passer Baby Gas Relief and Colic Baby Relief 10 Count**Frida**£8.11**4.4★**▲ 13%**](https://www.amazon.co.uk/dp/B08XXP971M) [**Colief Infant Drops | Lactase Enzyme Drops | Natural Colic Relief for Babies | Reduces Bloating Wind and Crying | (15ml)**Colief**£10.29**4.5★**— 9%**](https://www.amazon.co.uk/dp/B00UHT2SCM) [**BioGaia Protectis Baby Drops | Probiotic Supplement for Babies | 5 ml**BioGaia**£11.04**4.6★**— 1%**](https://www.amazon.co.uk/dp/B0B6GLH46P) [**Kendamil - Pro-Comfort Baby Drops**Kendamil**£15.14**4.4★**— 6%**](https://www.amazon.co.uk/dp/B0D6NG8WLP)
**~~View all trending →~~**
## **What buyers say about baby constipation relief**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Regulates Digestion**15%
*“Helps with digestion”*
**Breastfeeding Friendly**10%
*“Great for newborns”*
**Value For Money**10%
*“its worth it”*
**Efficiency**9%
*“The first bottle worked perfectly”*
**Quality-Overall**9%
*“Great product”*
**Sleep Quality**9%
*“I noticed him sleeping better”*
**Taste-Overall**8%
*“It tastes alright”*
**Acid Regulator/Stomach Ache Relief**6%
*“When too gassy or constipated this works great”*
**Safety Standards**3%
*“got thank yous because they too found some sanity”*
**Fever Relief**3%
*“I highly recommend for relieving infant colief”*
### **What buyers complain about **
**Value For Money**24%
*“yes its more expensive than the alternatives”*
**Functionality-Overall**13%
*“Did not work at all”*
**Comfort-Overall**6%
*“As mentioned, my 3 week old hadn't pooed for 3 days, on the morning of the 4th day he was clearly uncomfortable and distressed with tummy pain”*
**Acid Regulator/Stomach Ache Relief**6%
*“Caused my baby worse tummy discomfort than it had before”*
**Advertised Vs Actual Product**6%
*“Falsely advertised”*
**Pain Relief-Overall**6%
*“crying in pain”*
**Safety Standards**6%
*“This product is not NHS recommended”*
**Oily/Greasy**6%
*“Oily greasy mess”*
**Design-Overall**3%
*“the bottle design is awful”*
**Sweetness**3%
*“it's not too sweet”*
### **Top return reasons **
**Leak-Proof**27%
**Compatibility-Overall**18%
**Functionality-Overall**18%
**Comfort-Overall**14%
**Age Suitability**9%
**Advertised Vs Actual Product**9%
**Size-Overall**5%
## **Common questions**
- **Is baby constipation relief profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 7 tracked products. 90-day search growth is -56.1%. Flapen's verdict: Skip it (31/100).
- **How competitive is the baby constipation relief niche?**
- 7 brands and 54 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in baby constipation relief?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Comfort-Overall. The return rate is 0.2%.
- **What does it cost to enter the baby constipation relief niche?**
- Listings span £6.76–£15.14; the average listing price is £10.62 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.
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