---
title: "Baby Coconut Oil — £173K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/baby-coconut-oil"
last_updated: "2026-08-11T01:49:08.914Z"
locale: en
meta:
description: "Niche score 36/100 · £173K/yr market · 159K searches/yr · £7.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £173K/yr market · 159K searches/yr · £7.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Coconut Oil — £173K/yr Amazon UK Niche (2026) - Flapen"
---
# **baby coconut oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 15Conversion 96Competition 9Returns 98Price range 0Avg price 21Brand share 0Review moat 59Quality gap 37
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,139.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£173K**
£173K/yr · 159K searches
**Avg price**
**Bad****£7.72**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.40–£8.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baby coconut oil is a £173K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby coconut oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£116K–£154K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Kokoso96% - Good Bubble4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/baby-products/baby-coconut-oil/trend)
## **Top baby coconut oil search terms**
- **kokoso baby coconut oil**51K/yr-19.0%14.6% conv. - **kokoso**39K/yr-23.0%9.4% conv. - **baby coconut oil**20K/yr-20.3%9.7% conv. - **coconut oil baby**12K/yr-23.9%12.4% conv. - **coconut oil for baby skin**13K/yr-29.3%8.3% conv. - **kokoso baby**8K/yr+1.7%7.9% conv. - **baby coconut oil newborn**6K/yr-29.9%11.9% conv. - **coconut oil for baby**4K/yr-7.4%8.7% conv. - **coconut oil for baby hair**4K/yr-21.4%3.7% conv. - **kosoko baby coconut oil**2K/yr-11.5%13.5% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/baby-coconut-oil/search-terms)
## **Top baby coconut oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£35K30%£52K40%£69K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g**Kokoso**£5.40**4.6★2,401 rev](https://www.amazon.co.uk/dp/B07HG8S8FG) [2**Kokoso Baby Organic Coconut Oil - Moisturising 100% Natural Baby Oil for Baby Massage Dry Sensitive and Normal Baby Skin - 200ml**Kokoso**£8.18**4.6★2,401 rev](https://www.amazon.co.uk/dp/B09M8QV6N9) [3**Kokoso Baby - Coconut Oil Baby Lotion Unfragranced - Organic Coconut Oil & Sweet Almond Oil - Moisturises & Nourishes - Suitable for Dry Sensitive & Eczema Prone Skin - 190ml**Kokoso**£8.18**4.5★605 rev](https://www.amazon.co.uk/dp/B0881QZTND) [4**Kokoso Baby - Happy Scalp Cream for Baby - Organic Coconut Oil Aloe Vera & Celery Seed Extract - Moisturises & Soothes Dry Scalps - Fragrance-Free pH Balanced Formula - 50ml**Kokoso**£8.37**4.5★1,727 rev](https://www.amazon.co.uk/dp/B09TFR7VYL) [5**Kokoso Baby Soft Balm Stick Unfragranced Great for Dry Hands Sore Lips and Chapped Cheeks Protects Dribbly Chins and Soothes Dribble Rash 100% Natural & Organic Ingredients 13g**Kokoso**£8.26**4.6★439 rev](https://www.amazon.co.uk/dp/B08QN6HG1S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kokoso Baby - Happy Scalp Cream for Baby - Organic Coconut Oil Aloe Vera & Celery Seed Extract - Moisturises & Soothes Dry Scalps - Fragrance-Free pH Balanced Formula - 50ml**Kokoso**£8.37**1,727 rev4y ago](https://www.amazon.co.uk/dp/B09TFR7VYL) [**Kokoso Baby Organic Coconut Oil - Moisturising 100% Natural Baby Oil for Baby Massage Dry Sensitive and Normal Baby Skin - 200ml**Kokoso**£8.18**2,401 rev4y ago](https://www.amazon.co.uk/dp/B09M8QV6N9) [**Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g**Kokoso**£5.40**2,401 rev5y ago](https://www.amazon.co.uk/dp/B07HG8S8FG) [**Kokoso Baby Soft Balm Stick Unfragranced Great for Dry Hands Sore Lips and Chapped Cheeks Protects Dribbly Chins and Soothes Dribble Rash 100% Natural & Organic Ingredients 13g**Kokoso**£8.26**439 rev5y ago](https://www.amazon.co.uk/dp/B08QN6HG1S) [**Kokoso - Baby Hair & Body Wash 100% Natural Coconut Oil Fragrance - Organic Coconut Oil & Aloe Vera - Suitable for Sensitive & Eczema Prone Skin - Safe from Birth - 200ml**Kokoso**£8.23**424 rev5y ago](https://www.amazon.co.uk/dp/B08QN98CFR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kokoso Baby Organic Coconut Oil - Moisturising 100% Natural Baby Oil for Baby Massage Dry Sensitive and Normal Baby Skin - 200ml**Kokoso**£8.18**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B09M8QV6N9) [**Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g**Kokoso**£5.40**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B07HG8S8FG) [**Kokoso Baby - Coconut Oil Baby Lotion Unfragranced - Organic Coconut Oil & Sweet Almond Oil - Moisturises & Nourishes - Suitable for Dry Sensitive & Eczema Prone Skin - 190ml**Kokoso**£8.18**4.5★**▲ 12%**](https://www.amazon.co.uk/dp/B0881QZTND) [**Kokoso Baby - Happy Scalp Cream for Baby - Organic Coconut Oil Aloe Vera & Celery Seed Extract - Moisturises & Soothes Dry Scalps - Fragrance-Free pH Balanced Formula - 50ml**Kokoso**£8.37**4.5★**— 7%**](https://www.amazon.co.uk/dp/B09TFR7VYL) [**Kokoso Baby Soft Balm Stick Organic Lavender Great for Dry Hands Sore Lips and Chapped Cheeks Protects Dribbly Chins and Soothes Dribble Rash 100% Natural & Organic Ingredients 13g**Kokoso**£8.25**4.6★**— 9%**](https://www.amazon.co.uk/dp/B08QN7CT5W)
**~~View all trending →~~**
## **What buyers say about baby coconut oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good quality”*
**Smell**13%
*“mild in smell”*
**Moist/Dry**12%
*“Keeps the skin moist and hydrated”*
**Soft Feel**7%
*“Makes his hair shine and soft”*
**Value For Money**5%
*“it's worth the money”*
**Advertised Vs Actual Product**4%
*“Worked as said on advert”*
**Suitability Dry Skin**4%
*“Effective for dry skin”*
**Size-Overall**3%
*“good size for will last a good while”*
**Oily/Greasy**2%
*“Non greasy and leaves skin feeling beautifully moisturised”*
**Suitability Combination Skin**2%
*“Keeps skin shining”*
### **What buyers complain about **
**Smell**12%
*“I would describe the smell as unpleasant”*
**Size-Overall**10%
*“Size is too small”*
**Allergies**9%
*“My baby had nappy rash”*
**Value For Money**9%
*“A little expensive”*
**Moist/Dry**7%
*“It does not deeply hydrate”*
**Quality-Overall**3%
*“is no where near as good”*
**Functionality-Overall**3%
*“It doesnt work”*
**Thickness**3%
*“I brought this for my sons cradle cap it was very stubborn thick”*
**Suitability Dry Skin**2%
*“he had thick patches of dry skin”*
**Sensitivity-Overall**2%
*“Our baby has very very sensitive skin”*
### **Top return reasons **
**Size-Overall**37%
**Smell**14%
**Leak-Proof**8%
**Functionality-Overall**5%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Oily/Greasy**3%
**Motor Power**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is baby coconut oil profitable to sell on Amazon United Kingdom?**
- The niche generates £173K/yr across 9 tracked products. 90-day search growth is -20.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the baby coconut oil niche?**
- 2 brands and 5 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in baby coconut oil?**
- Top complaints mined from reviews: Smell, Size-Overall, Allergies. The return rate is 0.3%.
- **When does demand for baby coconut oil peak?**
- Demand peaks in Sep; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the baby coconut oil niche?**
- Listings span £5.40–£8.37; the average listing price is £7.72 (sweet spot $15–$100). The average incumbent carries 1,139 reviews — the moat a new listing must climb.
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