---
title: "Baby Bottle Brush — £296K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/baby-bottle-brush"
last_updated: "2026-07-21T11:21:27.086Z"
locale: en
meta:
description: "Niche score 50/100 · £296K/yr market · 358K searches/yr. Prices mostly outside the sweet spot ($3.12–$15.49) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £296K/yr market · 358K searches/yr. Prices mostly outside the sweet spot ($3.12–$15.49) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Baby Bottle Brush — £296K/yr Amazon UK Niche (2026) - Flapen"
---
# **baby bottle brush**
**Worth a look**
Shows low returns (0.2%), but prices mostly outside the sweet spot ($3.12–$15.49) keeps it on the watch list.
Market size 51Growth 23Conversion 94Competition 48Returns 99Price range 4Avg price 20Brand share 54Review moat 35Quality gap 47
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£296K**
£296K/yr · 358K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,045.27**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.10**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.12–£15.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baby bottle brush is a £296K/yr Amazon United Kingdom market (358K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby bottle brush market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£213K–£284K**
- units × avg price
- **Launch success**
- **20%**
- 1 of 5 new (360d)
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 94%
**Open market**
**21%**
- Munchkin27% - Nuby15% - momcozy13% - Tommee Tippee11% - Vicloon7% - Dr. Brown's6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/baby-products/baby-bottle-brush/trend)
## **Top baby bottle brush search terms**
- **baby bottle brush**197K/yr-0.2%9.5% conv. - **bottle brush baby**48K/yr-4.6%10.3% conv. - **baby bottle cleaning brush**14K/yr-6.9%8.2% conv. - **tommee tippee bottle brush**17K/yr-13.6%12.0% conv. - **baby bottle brushes for cleaning**18K/yr-11.4%8.2% conv. - **baby bottle cleaner brush**13K/yr-30.1%8.0% conv. - **dr brown bottle brush**8K/yr-2.7%8.7% conv. - **baby brush bottle**5K/yr-10.4%9.5% conv. - **baby bottle cleaning brush set**7K/yr-5.4%4.5% conv. - **baby bottle brush set**6K/yr+13.4%3.3% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/baby-bottle-brush/search-terms)
## **Top baby bottle brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£12K8%£24K12%£36K16%£47K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 26 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nuby Newborn Baby Bottle Cleaning Brush Dual Bottle and Teat Cleaning Brush with Silicone Bristles and Hygienic Draining Stand (White)**Nuby**£5.69**4.6★2,868 rev](https://www.amazon.co.uk/dp/B07SMJGZXL) [2**Munchkin Bristle Baby Bottle Cleaner Brush for Baby Cups | Grey**Munchkin**£4.85**4.6★2,818 rev](https://www.amazon.co.uk/dp/B0841H2HPT) [3**Momcozy Bottle Brush Set - Baby Bottle Cleaner Kit with Silicone Brush Nipple Brush Straw Brush Soap Dispenser Drying Rack - 7 in 1 Bottle Cleaning Tool for Home and Travel Green**momcozy**£12.00**4.4★1,922 rev](https://www.amazon.co.uk/dp/B0DFM9SQWC) [4**Tommee Tippee Closer to Nature 2-in-1 Baby Bottle Brush (Assorted)**Tommee Tippee**£5.32**4.7★4,788 rev](https://www.amazon.co.uk/dp/B000MSUFIM) [5**Munchkin Bristle Baby Bottle Cleaner Brush for Baby Cups | Green**Munchkin**£5.57**4.6★2,818 rev](https://www.amazon.co.uk/dp/B08242GRK2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Green)**Hranio**£9.69**230 rev4mo ago](https://www.amazon.co.uk/dp/B0GSZ686R1) [**Munchkin 2 Pack Modern Sponge Baby Brushes for Baby Bottles | Grey**Munchkin**£5.27**1,383 rev4mo ago](https://www.amazon.co.uk/dp/B0GT1PY794) [**Hranio Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Blue)**Hranio**£9.20**24 rev7mo ago](https://www.amazon.co.uk/dp/B0G8HR1G4K) [**2 In 1 Bottle And Teat Brush With Soft Nylon Bristles And Non Slip Handle Ideal For Cleaning Baby Bottles Teats And Lids Durable Safe And Gentle Design For Everyday Use**Vivo Technologies**£3.12**30 rev8mo ago](https://www.amazon.co.uk/dp/B0FZKX5NVG) [**MADMOM 2-in-1 Baby Bottle Brush & Teat Brush with Suction Cup Stand Soft Bristles Non-Scratch Cleaning BPA-Free Durable Cleaning for Baby Feeding Bottles & Nipples | Pink**MADMOM**£5.90**28 rev10mo ago](https://www.amazon.co.uk/dp/B0FPGC3G6B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Munchkin 2 Pack Modern Sponge Baby Brushes for Baby Bottles | Grey**Munchkin**£5.27**4.6★**▲ 285%**](https://www.amazon.co.uk/dp/B0GT1PY794) [**Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Green)**Hranio**£9.69**4.5★**▲ 279%**](https://www.amazon.co.uk/dp/B0GSZ686R1) [**4 in 1 Baby Bottle Brush Set with Suction Cup Nylon Bottle Cleaner Set including Teat Cleaner and Straw Brushes BPA Free Green**Anivona**£6.94**4.7★**▲ 212%**](https://www.amazon.co.uk/dp/B0D11XGDXR) [**Hranio Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Blue)**Hranio**£9.20**4.7★**▲ 177%**](https://www.amazon.co.uk/dp/B0G8HR1G4K) [**2 In 1 Bottle And Teat Brush With Soft Nylon Bristles And Non Slip Handle Ideal For Cleaning Baby Bottles Teats And Lids Durable Safe And Gentle Design For Everyday Use**Vivo Technologies**£3.12**4.2★**▲ 142%**](https://www.amazon.co.uk/dp/B0FZKX5NVG)
**~~View all trending →~~**
## **What buyers say about baby bottle brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**23%
*“Cleans the bottles brilliantly”*
**Quality-Overall**21%
*“fully satisfied”*
**Ease Of Use**10%
*“Easy to use”*
**Portability**7%
*“Very easy to carry”*
**Durability**6%
*“Very durable”*
**Value For Money**6%
*“Great price of kit”*
**Size-Overall**5%
*“great size”*
**Advertised Vs Actual Product**5%
*“Does the job”*
**Washability**2%
*“it works so well for any bottles that needs washing”*
**Brush Quality**1%
*“Good brush”*
### **What buyers complain about **
**Ease Of Cleaning**18%
*“hard to clean the inner parts”*
**Durability**13%
*“Doesnt look like it will last very long at all”*
**Advertised Vs Actual Product**9%
*“Returned, not as described”*
**Ease Of Use**8%
*“bit of a pain to use”*
**Quality-Overall**8%
*“3/5 because of the flimsiness and low quality”*
**Size-Overall**5%
*“Not fit for proper use”*
**Hard Feel**5%
*“Far too hard”*
**Strength**4%
*“It feels incredibly flimsy”*
**Value For Money**3%
*“Not worth the money”*
**Adhesion/Stickiness**3%
*“does not stick”*
### **Top return reasons **
**Size-Overall**28%
**Defective Material/Parts**15%
**Value For Money**10%
**Strength**7%
**Functionality-Overall**5%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Quality-Overall**3%
**Compatibility-Overall**3%
**Ease Of Cleaning**3%
## **Common questions**
- **Is baby bottle brush profitable to sell on Amazon United Kingdom?**
- The niche generates £296K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the baby bottle brush niche?**
- 15 brands and 79 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in baby bottle brush?**
- Top complaints mined from reviews: Ease Of Cleaning, Durability, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for baby bottle brush peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the baby bottle brush niche?**
- Listings span £3.12–£15.49; the average listing price is £7.10 (sweet spot $15–$100). The average incumbent carries 3,045 reviews — the moat a new listing must climb.
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