---
title: "Search terms — baby bath - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/baby-bath/search-terms"
last_updated: "2026-07-21T17:16:01.354Z"
locale: en
meta:
  description: "Niche score 54/100 · £632K/yr market · 1.6M searches/yr · £19.94 avg price. Soft demand (-9.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £632K/yr market · 1.6M searches/yr · £19.94 avg price. Soft demand (-9.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — baby bath - Flapen"
---

# **baby bath**

**Worth a look**

Shows a sweet-spot price point ($19.94 avg), but soft demand (-9.3% this quarter) keeps it on the watch list.

Market size 66Growth 20Conversion 26Competition 50Returns 83Price range 81Avg price 87Brand share 66Review moat 40Quality gap 57

**Avg price**

**Great****£19.94**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Price range**

**Great****£9.97–£38.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£632K**

£632K/yr · 1.6M searches

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,526.34**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch