---
title: "Avent Dummies 6 18 Months — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/avent-dummies-6-18-months"
last_updated: "2026-08-11T02:43:04.198Z"
locale: en
meta:
description: "Niche score 39/100 · £42K/yr market · 103K searches/yr · £8.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £42K/yr market · 103K searches/yr · £8.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Avent Dummies 6 18 Months — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **avent dummies 6 18 months**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 24Conversion 57Competition 74Returns 100Price range 33Avg price 23Brand share 0Review moat 41Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,353.58**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£5.18–£19.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.42**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£42K**
£42K/yr · 103K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, avent dummies 6 18 months is a £42K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avent dummies 6 18 months market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£42K–£51K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **8%**
- **Out of stock**
- **33.4%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 86%
**Open market**
**0%**
- AVENT95% - PHILIPS4% - LuxPaks1% - NANOBÉBÉ1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -1.4% search growth over the last 90 days.
2K2KPrime Day '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/baby-products/avent-dummies-6-18-months/trend)
## **Top avent dummies 6 18 months search terms**
- **philips avent dummies**25K/yr+25.8%4.3% conv. - **avent dummies**29K/yr-30.2%3.7% conv. - **philips avent soothie**8K/yr+17.0%6.6% conv. - **phillips avent dummy**7K/yr+19.4%5.1% conv. - **philips avent dummies 6-18 months**9K/yr-14.8%6.8% conv. - **philips avent dummies 0-6 months**6K/yr+8.7%5.5% conv. - **avent soothie**6K/yr+15.2%4.8% conv. - **avent dummies 0 6 months**5K/yr+1.2%5.4% conv. - **avent dummies 18-36 months**4K/yr+17.6%7.9% conv. - **avent dummies 6 18 months**3K/yr-13.5%5.8% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/avent-dummies-6-18-months/search-terms)
## **Top avent dummies 6 18 months products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free with Sterilizing Case 2 Pack SCF091/38**AVENT**£6.59**4.7★409 rev](https://www.amazon.co.uk/dp/B0FBWW89XM) [2**Philips Avent Soothie Soothers Orthodontic Soother for Newborns 0-6 Months One-Piece Design Flexible Silicone Teat Reduces Pressure BPA-Free with Sterilizing Case 2 Pack Blue SCF099/26**AVENT**£6.57**4.4★2,693 rev](https://www.amazon.co.uk/dp/B0FHBNQY9P) [3**Philips Avent Ultra Air Day & Night Soothers - Orthodontic Design for Babies 6-18 Months Glow-in-The-Dark Version Soft Silicone Symmetrical Teat BPA-Free Sterilizing Cases 4 Pack SCF087/27**AVENT**£10.34**4.6★1,457 rev](https://www.amazon.co.uk/dp/B0FBWV9MS4) [4**Philips Avent Soothie Soothers - One-Piece Silicone Design Newborns Flexible Teat BPA-Free Sterilising Case 2 Pack SCF099/27**AVENT**£6.84**4.4★2,693 rev](https://www.amazon.co.uk/dp/B0FHBMDYQS) [5**Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free 2 Sterilizing Cases 4 Pack SCF091/50**AVENT**£11.49**4.7★399 rev](https://www.amazon.co.uk/dp/B0FBWYZRZX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Avent Soothie Soothers Orthodontic Soother for Newborns 0-6 Months One-Piece Design Flexible Silicone Teat Reduces Pressure BPA-Free with Sterilizing Case 2 Pack Blue SCF099/26**AVENT**£6.57**2,693 rev10mo ago](https://www.amazon.co.uk/dp/B0FHBNQY9P) [**Philips Avent Soothie Soothers - One-Piece Silicone Design Newborns Flexible Teat BPA-Free Sterilising Case 2 Pack SCF099/27**AVENT**£6.84**2,693 rev10mo ago](https://www.amazon.co.uk/dp/B0FHBMDYQS) [**Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free with Sterilizing Case 2 Pack SCF091/38**AVENT**£6.59**409 rev1y ago](https://www.amazon.co.uk/dp/B0FBWW89XM) [**Philips Avent Ultra Air Day & Night Soothers - Orthodontic Design for Babies 6-18 Months Glow-in-The-Dark Version Soft Silicone Symmetrical Teat BPA-Free Sterilizing Cases 4 Pack SCF087/27**AVENT**£10.34**1,457 rev1y ago](https://www.amazon.co.uk/dp/B0FBWV9MS4) [**Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free 2 Sterilizing Cases 4 Pack SCF091/50**AVENT**£11.49**399 rev1y ago](https://www.amazon.co.uk/dp/B0FBWYZRZX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Avent Ultra Start Soothers - Orthodontic Design for Newborns Soft Silicone Symmetrical Teat BPA-Free with Sterilizing Case 2 Pack SCF075/12**AVENT**£5.53**4.7★**▲ 90%**](https://www.amazon.co.uk/dp/B0FBWXJ651) [**Philips Avent Ultra Air Day & Night Soothers - Orthodontic Design for Babies 6-18 Months Glow-in-The-Dark Version Soft Silicone Symmetrical Teat BPA-Free Sterilizing Cases 4 Pack SCF087/27**AVENT**£10.34**4.6★**▲ 82%**](https://www.amazon.co.uk/dp/B0FBWV9MS4) [**Philips Avent Soothie Soothers Orthodontic Soother for Newborns 0-6 Months One-Piece Design Flexible Silicone Teat Reduces Pressure BPA-Free with Sterilizing Case 2 Pack Blue SCF099/26**AVENT**£6.57**4.4★**▲ 75%**](https://www.amazon.co.uk/dp/B0FHBNQY9P) [**Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free 2 Sterilizing Cases 4 Pack SCF091/50**AVENT**£11.49**4.7★**▲ 72%**](https://www.amazon.co.uk/dp/B0FBWYZRZX) [**Philips Avent Soothie Baby Pacifiers - 100% Silicone Pacifiers for Babies 0-3 Months One-piece Design BPA-Free Extra Durable Green 4 Pack Model SCF190/41**AVENT**£19.88**4.8★**▲ 54%**](https://www.amazon.co.uk/dp/B07TDN9MKC)
**~~View all trending →~~**
## **What buyers say about avent dummies 6 18 months**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“it feels well made”*
**Ease Of Cleaning**10%
*“Easy to clean”*
**Size-Overall**9%
*“These are also a really good size for little mouths”*
**Brightness/Shine/Glow**7%
*“she like it Because it was lit”*
**Weight Light**7%
*“lightweight”*
**Comfort-Overall**5%
*“Comfy”*
**Soft Feel**5%
*“they are very gentle on my babies skin”*
**Design-Overall**3%
*“the design is cute”*
**Advertised Vs Actual Product**3%
*“As described”*
**Value For Money**3%
*“Affordable”*
### **What buyers complain about **
**Size-Overall**13%
*“I see no difference in the teat size”*
**Value For Money**11%
*“The price is a little high”*
**Quality-Overall**11%
*“Unsure of quality”*
**Choking**10%
*“She sucks on it”*
**Comfort-Overall**7%
*“So bad and uncomfortable”*
**Hard Feel**7%
*“It was also too hard for my little one”*
**Functionality-Overall**4%
*“Didnt work for us”*
**Durability**4%
*“These dummies split after just 2 days”*
**Ease Of Use**4%
*“he was struggling to keep it in”*
**Weight Heavy**4%
*“Heavy”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is avent dummies 6 18 months profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 36 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the avent dummies 6 18 months niche?**
- 4 brands and 32 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in avent dummies 6 18 months?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
- **When does demand for avent dummies 6 18 months peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the avent dummies 6 18 months niche?**
- Listings span £5.18–£19.88; the average listing price is £8.42 (sweet spot $15–$100). The average incumbent carries 2,354 reviews — the moat a new listing must climb.
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