---
title: "Aveeno Sunscreen — £122K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/aveeno-sunscreen"
last_updated: "2026-08-11T07:43:06.350Z"
locale: en
meta:
description: "Niche score 54/100 · £122K/yr market · 63K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £122K/yr market · 63K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Aveeno Sunscreen — £122K/yr Amazon UK Niche (2026) - Flapen"
---
# **aveeno sunscreen**
**Worth a look**
Shows low returns (0.1%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 28Growth 96Conversion 90Competition 0Returns 100Price range 78Avg price 83Brand share 0Review moat 33Quality gap 68
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+152.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£18.25**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.81–£37.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,215**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£122K**
£122K/yr · 63K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, aveeno sunscreen is a £122K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aveeno sunscreen market data**
- **Units sold / yr**
- **5K–6K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£91K–£110K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#279**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**89**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Aveeno77% - Aveeno Baby23% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +152.6% search growth over the last 90 days.
5K4KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/uk/baby-products/aveeno-sunscreen/trend)
## **Top aveeno sunscreen search terms**
- **aveeno spf**25K/yr+85.0%14.4% conv. - **aveeno sunscreen**18K/yr+200.3%5.1% conv. - **aveeno sunscreen spf 50**10K/yr+180.4%5.9% conv. - **aveeno baby sunscreen spf 50**7K/yr+332.3%5.8% conv. - **aveeno sun cream**3K/yr+167.8%5.1% conv. - **aveeno sunscreen spf 50 kids**1K/yr+60.6%1.6% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/aveeno-sunscreen/search-terms)
## **Top aveeno sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£18K30%£37K45%£55K60%£73K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use**Aveeno**£9.24**4.4★365 rev](https://www.amazon.co.uk/dp/B0FCG5TRBW) [2**Aveeno Continuous Protection Baby Spf#50 3 Ounce Sensitive Skin (88ml)**Aveeno Baby**£16.14**4.2★2,215 rev](https://www.amazon.co.uk/dp/B01HOHBECO) [3**Aveeno Protect + Hydrate Moisturizing Face Sunscreen Lotion With Broad Spectrum Spf 60 & Prebiotic Oat Weightless & Refreshing Feel Paraben-free Oil-free Oxybenzone-free 2.0 ounces**Aveeno**£19.47**4.5★8,301 rev](https://www.amazon.co.uk/dp/B08L8C6XCY) [4**AVEENO Face CALM+RESTORE Nourishing Daily Moisturiser with SPF30 (1 x 50ml) Fragrance-Free Face Moisturiser Broad Spectrum with SPF30 Soothing Oat & 100 Mineral UV Filters For Normal to Dry Skin**Aveeno**£8.81**4.1★364 rev](https://www.amazon.co.uk/dp/B0CLRPPXQ1) [5**Aveeno Protect + Hydrate Moisturizing Body Sun Lotion with Wide Spectrum SPF 60 and Prebiotic Oats Paraben- and Oil-Free Pump Bottle 12 oz**Aveeno**£37.58**4.5★4,830 rev](https://www.amazon.co.uk/dp/B08K9GF1FF)
### **Newest**
by launch date
[**Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use**Aveeno**£9.24**365 rev1y ago](https://www.amazon.co.uk/dp/B0FCG5TRBW) [**Aveeno Protect + Hydrate Moisturizing Face Sunscreen Lotion With Broad Spectrum Spf 60 & Prebiotic Oat Weightless & Refreshing Feel Paraben-free Oil-free Oxybenzone-free 2.0 ounces**Aveeno**£19.47**8,301 rev1y ago](https://www.amazon.co.uk/dp/B08L8C6XCY) [**AVEENO Face CALM+RESTORE Nourishing Daily Moisturiser with SPF30 (1 x 50ml) Fragrance-Free Face Moisturiser Broad Spectrum with SPF30 Soothing Oat & 100 Mineral UV Filters For Normal to Dry Skin**Aveeno**£8.81**364 rev2y ago](https://www.amazon.co.uk/dp/B0CLRPPXQ1) [**Aveeno Protect + Hydrate Moisturizing Body Sun Lotion with Wide Spectrum SPF 60 and Prebiotic Oats Paraben- and Oil-Free Pump Bottle 12 oz**Aveeno**£37.58**4,830 rev5y ago](https://www.amazon.co.uk/dp/B08K9GF1FF) [**Aveeno Continuous Protection Baby Spf#50 3 Ounce Sensitive Skin (88ml)**Aveeno Baby**£16.14**2,215 rev9y ago](https://www.amazon.co.uk/dp/B01HOHBECO)
### **Trending**
90-day click momentum
[**Aveeno Protect + Hydrate Moisturizing Face Sunscreen Lotion With Broad Spectrum Spf 60 & Prebiotic Oat Weightless & Refreshing Feel Paraben-free Oil-free Oxybenzone-free 2.0 ounces**Aveeno**£19.47**4.5★**▲ 87%**](https://www.amazon.co.uk/dp/B08L8C6XCY) [**Aveeno Protect + Hydrate Moisturizing Body Sun Lotion with Wide Spectrum SPF 60 and Prebiotic Oats Paraben- and Oil-Free Pump Bottle 12 oz**Aveeno**£37.58**4.5★**▲ 61%**](https://www.amazon.co.uk/dp/B08K9GF1FF) [**Aveeno Continuous Protection Baby Spf#50 3 Ounce Sensitive Skin (88ml)**Aveeno Baby**£16.14**4.2★**▲ 13%**](https://www.amazon.co.uk/dp/B01HOHBECO) [**Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use**Aveeno**£9.24**4.4★**— 7%**](https://www.amazon.co.uk/dp/B0FCG5TRBW) [**AVEENO Face CALM+RESTORE Nourishing Daily Moisturiser with SPF30 (1 x 50ml) Fragrance-Free Face Moisturiser Broad Spectrum with SPF30 Soothing Oat & 100 Mineral UV Filters For Normal to Dry Skin**Aveeno**£8.81**4.1★**▼ 38%**](https://www.amazon.co.uk/dp/B0CLRPPXQ1)
## **What buyers say about aveeno sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**13%
*“So gentle on the skin”*
**Moist/Dry**12%
*“Amazing moisturiser my skin looks so good after use”*
**Quality-Overall**12%
*“Good quality product”*
**Soft Feel**10%
*“Soft skin”*
**Value For Money**6%
*“Worth the money”*
**Ease Of Application**4%
*“Easy to apply”*
**Allergies**4%
*“doesn't irritate the skin anywhere on my face”*
**Suitability Dry Skin**4%
*“It is moisturiser cream”*
**Smell**4%
*“Nice neutral smell”*
**Weight Light**3%
*“Lightweight”*
### **What buyers complain about **
**Moist/Dry**15%
*“Not sure my skin feels hydrated using it at all”*
**Allergies**11%
*“This lotion isn't suitable for sensitive skin, after applying this lotion on my skin, skin started feeling burning and itching”*
**Functionality-Overall**7%
*“Didnt work for me”*
**Sensitivity-Overall**6%
*“Not good for sensitive skin”*
**Suitability Combination Skin**5%
*“it does not mix well when on skin”*
**Absorbency**5%
*“ball up instead of absorbing into my skin”*
**Thickness**5%
*“Too thick white cast”*
**Color**5%
*“Im not very happy its stay in the face white one”*
**Ease Of Use**5%
*“the bottles are not exactly easy to open for me to scoop the product out”*
**Suitability Dry Skin**3%
*“throughout the day I noticed my skin would feel quite dry when I use this product”*
### **Top return reasons **
**Leak-Proof**30%
**Product Condition**20%
**Smell**5%
**Value For Money**4%
**Texture/Consistency-Overall**4%
**Dispensing Mechanism**4%
**Thickness**3%
**Natural Ingredients**3%
**Compatibility-Overall**3%
**Ease Of Use**3%
## **Common questions**
- **Is aveeno sunscreen profitable to sell on Amazon United Kingdom?**
- The niche generates £122K/yr across 5 tracked products. 90-day search growth is +152.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the aveeno sunscreen niche?**
- 2 brands and 89 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in aveeno sunscreen?**
- Top complaints mined from reviews: Moist/Dry, Allergies, Functionality-Overall. The return rate is 0.1%.
- **When does demand for aveeno sunscreen peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the aveeno sunscreen niche?**
- Listings span £8.81–£37.58; the average listing price is £18.25 (sweet spot $15–$100). The average incumbent carries 3,215 reviews — the moat a new listing must climb.
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