---
title: "Anti Dandruff Shampoo — £476K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/anti-dandruff-shampoo"
last_updated: "2026-08-11T00:50:35.594Z"
locale: en
meta:
description: "Niche score 49/100 · £476K/yr market · 665K searches/yr · £7.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £476K/yr market · 665K searches/yr · £7.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anti Dandruff Shampoo — £476K/yr Amazon UK Niche (2026) - Flapen"
---
# **anti dandruff shampoo**
**Skip it**
Soft demand (-18.4% this quarter) — this niche doesn't clear our bar today.
Market size 59Growth 16Conversion 87Competition 46Returns 100Price range 22Avg price 20Brand share 45Review moat 23Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£476K**
£476K/yr · 665K searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,783.18**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£1.30–£18.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£7.16**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, anti dandruff shampoo is a £476K/yr Amazon United Kingdom market (665K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–Jul. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anti dandruff shampoo market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£430K–£573K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**129**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**18%**
- Nizoral36% - Neutrogena18% - Head & Shoulders12% - VICHY8% - Alpecin5% - Bare Anatomy4% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.
60K40KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/baby-products/anti-dandruff-shampoo/trend)
## **Top anti dandruff shampoo search terms**
- **anti dandruff shampoo**249K/yr-12.9%9.6% conv. - **dandruff shampoo**176K/yr-16.6%10.3% conv. - **dandruff scalp treatment**39K/yr-33.2%6.7% conv. - **anti dandruff shampoo men**34K/yr-29.7%8.8% conv. - **dandruff**27K/yr-24.3%4.5% conv. - **anti dandruff**25K/yr-22.1%6.7% conv. - **dandruff treatment**12K/yr-12.4%6.9% conv. - **shampoo anti dandruff**10K/yr+9.6%8.5% conv. - **antidandruff shampoo women**11K/yr-14.6%7.4% conv. - **anti-dandruff shampoo**12K/yr-20.1%5.3% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/anti-dandruff-shampoo/search-terms)
## **Top anti dandruff shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£24K10%£48K15%£71K20%£95K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 60ml**Nizoral**£5.88**4.6★31,603 rev](https://www.amazon.co.uk/dp/B001ETUD5I) [2**Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml**Nizoral**£8.47**4.6★1,533 rev](https://www.amazon.co.uk/dp/B0DQV8G9HR) [3**Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (150ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis**Neutrogena**£4.70**4.5★869 rev](https://www.amazon.co.uk/dp/B0DW3XJTVJ) [4**Vichy Dercos Technique Anti-Dandruff Purifying Shampoo With 1% Salicylic Acid & Selenium Disulfide For Sensitive Oily Hair & Scalp Removes Visible Flakes 390ml**VICHY**£13.16**4.7★11,379 rev](https://www.amazon.co.uk/dp/B00WN2BY7G) [5**Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary**Neutrogena**£5.88**4.5★1,935 rev](https://www.amazon.co.uk/dp/B0DSGCJSZF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove Scalp + Hair Therapy Dandruff Control Shampoo hair care with Salicylic Acid Piroctone and Panthenol for up to 100% flake-free scalp* 400 ml**Dove**£4.35**90 rev5mo ago](https://www.amazon.co.uk/dp/B0G3X45TSX) [**Bare Anatomy Anti Dandruff Shampoo|Reduces Up to 100% Dandruff and Strengthens Hair|Derma Approved Shampoo with Salicylic Acid & Biotin| Remove Flakes &Itching|All Hair types|For Women And Men |100ml**Bare Anatomy**£6.80**26,506 rev9mo ago](https://www.amazon.co.uk/dp/B0F5BLYYCN) [**Folliculitis & Seborrheic Dermatitis Shampoo Anti-Dandruff Psoriasis & Itchy Scalp Treatment Soothes Redness Flaking & Irritation**PHARMBANNER**£16.64**1,541 rev1y ago](https://www.amazon.co.uk/dp/B0FGGTST5H) [**Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml**Nizoral**£8.47**1,533 rev1y ago](https://www.amazon.co.uk/dp/B0DQV8G9HR) [**Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary**Neutrogena**£5.88**1,935 rev1y ago](https://www.amazon.co.uk/dp/B0DSGCJSZF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Scalp + Hair Therapy Dandruff Control Shampoo hair care with Salicylic Acid Piroctone and Panthenol for up to 100% flake-free scalp* 400 ml**Dove**£4.35**4.4★**▲ 196%**](https://www.amazon.co.uk/dp/B0G3X45TSX) [**Head & Shoulders DermaXPro Sensitive Care Anti Dandruff Shampoo 300ml**Head & Shoulders**£3.32**4.6★**▲ 121%**](https://www.amazon.co.uk/dp/B0D1Y75D35) [**Vichy Dercos Anti-Dandruff Dermatological Shampoo for Dry Hair & Sensitive Scalp with Salicylic Acid & Selenium Sulfide 200ml Soothes Itchiness & Nourishes.**VICHY**£9.73**4.7★**▲ 104%**](https://www.amazon.co.uk/dp/B00VTQXCAE) [**Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml**Nizoral**£8.47**4.6★**▲ 49%**](https://www.amazon.co.uk/dp/B0DQV8G9HR) [**Vichy Dercos Technique Anti-Dandruff Purifying Shampoo With 1% Salicylic Acid & Selenium Disulfide For Sensitive Oily Hair & Scalp Removes Visible Flakes 390ml**VICHY**£13.16**4.7★**▲ 29%**](https://www.amazon.co.uk/dp/B00WN2BY7G)
**~~View all trending →~~**
## **What buyers say about anti dandruff shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Great everyday product”*
**Value For Money**9%
*“Excellent price”*
**Smell**8%
*“Love the smell”*
**Efficiency**7%
*“Very effective”*
**Advertised Vs Actual Product**6%
*“As described”*
**Hair Growth**5%
*“Great product for hair growth”*
**Allergies**5%
*“Helps with itchy scalp”*
**Soft Feel**3%
*“Smooth”*
**Cleansing**3%
*“Super clean”*
**Lather**3%
*“It lathers well”*
### **What buyers complain about **
**Allergies**17%
*“In terms of lots of feeling itchy for a couple of days”*
**Functionality-Overall**14%
*“Didnt work well for me”*
**Value For Money**9%
*“Expensive”*
**Smell**8%
*“The smell is unusual”*
**Moist/Dry**5%
*“your hair does feel dry after”*
**Size-Overall**5%
*“The bottle is rather large”*
**Hair Related**2%
*“My hair felt stiff”*
**Leak-Proof**2%
*“leaked inside box”*
**Symptom Reduction**2%
*“it never improved it”*
**Advertised Vs Actual Product**1%
*“Misleading picture”*
### **Top return reasons **
**Leak-Proof**32%
**Functionality-Overall**11%
**Product Condition**10%
**Size-Overall**7%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Suitability Short Hair**4%
**Moist/Dry**3%
**Ingredients-Overall**3%
**Age Suitability**3%
## **Common questions**
- **Is anti dandruff shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £476K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the anti dandruff shampoo niche?**
- 14 brands and 129 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in anti dandruff shampoo?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for anti dandruff shampoo peak?**
- Demand peaks in Apr–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the anti dandruff shampoo niche?**
- Listings span £1.30–£18.84; the average listing price is £7.16 (sweet spot $15–$100). The average incumbent carries 6,783 reviews — the moat a new listing must climb.
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