---
title: "Anbesol Liquid for Babies — £206K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/anbesol-liquid-for-babies"
last_updated: "2026-08-11T01:42:33.858Z"
locale: en
meta:
description: "Niche score 33/100 · £206K/yr market · 372K searches/yr · £4.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £206K/yr market · 372K searches/yr · £4.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anbesol Liquid for Babies — £206K/yr Amazon UK Niche (2026) - Flapen"
---
# **anbesol liquid for babies**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 16Conversion 92Competition 5Returns 100Price range 0Avg price 14Brand share 0Review moat 23Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£206K**
£206K/yr · 372K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,380.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.92**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.22–£8.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, anbesol liquid for babies is a £206K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 33/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anbesol liquid for babies market data**
- **Units sold / yr**
- **40K–50K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£197K–£246K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**111**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Ashton & Parsons54% - Bonjela39% - Dr. Talbot's4% - KRISP3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.
10K6KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/baby-products/anbesol-liquid-for-babies/trend)
## **Top anbesol liquid for babies search terms**
- **teething gel**102K/yr-18.6%14.0% conv. - **anbesol liquid for babies**59K/yr-0.8%1.7% conv. - **baby teething gel**21K/yr-9.3%7.7% conv. - **anbesol teething gel for babies**29K/yr-2.6%4.0% conv. - **bonjela baby teething gel**29K/yr-32.9%20.6% conv. - **bonjela kids**13K/yr+29.0%8.1% conv. - **bonjela junior gel**17K/yr-24.7%5.6% conv. - **ashton parsons teething gel**16K/yr-15.8%22.4% conv. - **anbesol teething gel**8K/yr-18.1%2.1% conv. - **baby bonjela**10K/yr-47.9%19.2% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/anbesol-liquid-for-babies/search-terms)
## **Top anbesol liquid for babies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£31K30%£62K45%£92K60%£123K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ashton & Parsons Teething Gel for 3 Months+ Infants to Help Relieve Common Teething Symptoms 10ml**Ashton & Parsons**£3.84**4.6★16,504 rev](https://www.amazon.co.uk/dp/B07HBGR8H6) [2**Bonjela Baby Teething Gel for 6 Months+ Infants to Help Relieve Common Teething Symptoms 15g**Bonjela**£3.22**4.5★1,305 rev](https://www.amazon.co.uk/dp/B00124UUNA) [3**Bonjela Junior Gel 15 g Packaging May Vary**Bonjela**£3.45**4.7★2,886 rev](https://www.amazon.co.uk/dp/B00J7NT18S) [4**Dr. Talbots All Natural Teething Gel with Bonus Silicone Massaging Toothbrush 0.53 Ounce Benzocaine Free**Dr. Talbot's**£8.03**4.5★4,827 rev](https://www.amazon.co.uk/dp/B077HRZBZW) [5**Ashton & Parsons Teething Powders used to soothe teething pain and symptoms for Babies From 3 Months+ natural traditional remedy UKs No1 teething brand in pharmacy* Pack of 30.**Ashton & Parsons**£5.10**4.6★16,504 rev](https://www.amazon.co.uk/dp/B0719S8CXY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 x 15ml Baby Todler Teething Gel Soothing Fast Acting Kids Children**KRISP**£6.76**131 rev5y ago](https://www.amazon.co.uk/dp/B08JQNVPTW) [**Ashton & Parsons Teething Gel for 3 Months+ Infants to Help Relieve Common Teething Symptoms 10ml**Ashton & Parsons**£3.84**16,504 rev7y ago](https://www.amazon.co.uk/dp/B07HBGR8H6) [**Ashton & Parsons Teething Powders used to soothe teething pain and symptoms for Babies From 3 Months+ natural traditional remedy UKs No1 teething brand in pharmacy* Pack of 30.**Ashton & Parsons**£5.10**16,504 rev8y ago](https://www.amazon.co.uk/dp/B0719S8CXY) [**Dr. Talbots All Natural Teething Gel with Bonus Silicone Massaging Toothbrush 0.53 Ounce Benzocaine Free**Dr. Talbot's**£8.03**4,827 rev8y ago](https://www.amazon.co.uk/dp/B077HRZBZW) [**Bonjela Junior Gel 15 g Packaging May Vary**Bonjela**£3.45**2,886 rev12y ago](https://www.amazon.co.uk/dp/B00J7NT18S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ashton & Parsons Teething Powders used to soothe teething pain and symptoms for Babies From 3 Months+ natural traditional remedy UKs No1 teething brand in pharmacy* Pack of 30.**Ashton & Parsons**£5.10**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0719S8CXY) [**2 x 15ml Baby Todler Teething Gel Soothing Fast Acting Kids Children**KRISP**£6.76**4.6★**▲ 89%**](https://www.amazon.co.uk/dp/B08JQNVPTW) [**Dr. Talbots All Natural Teething Gel with Bonus Silicone Massaging Toothbrush 0.53 Ounce Benzocaine Free**Dr. Talbot's**£8.03**4.5★**▲ 41%**](https://www.amazon.co.uk/dp/B077HRZBZW) [**Ashton & Parsons Teething Powders Used to Soothe Teething Pain and Symptoms for Babies from 3 Months+ Natural Traditional Remedy UKs No1 Teething Brand in Pharmacy* Pack of 20.**Ashton & Parsons**£4.06**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B001DZQ5NM) [**Bonjela Baby Teething Gel for 6 Months+ Infants to Help Relieve Common Teething Symptoms 15g**Bonjela**£3.22**4.5★**— 1%**](https://www.amazon.co.uk/dp/B00124UUNA)
**~~View all trending →~~**
## **What buyers say about anbesol liquid for babies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**20%
*“Has been fantastic for my baby girls teeth coming through”*
**Value For Money**16%
*“really worth buying”*
**Ease Of Chewing/Swallowing**8%
*“Works Quickly and Gentle on Gums”*
**Ease Of Use**8%
*“Easy to use worth the money”*
**Tooth Sensitivity**6%
*“theyve made a noticeable difference during teething”*
**Quality-Overall**6%
*“Great product”*
**Taste-Overall**4%
*“I love that it has a mild taste – my baby doesnt fuss at all when I put it on”*
**Soothing Effect**3%
*“Within a short time our baby seemed calmer and more comfortable”*
**Security**3%
*“Peace Restored”*
**Breastfeeding Friendly**3%
*“Good for teething relieve”*
### **What buyers complain about **
**Breastfeeding Friendly**13%
*“Not useful with a breast feed baby”*
**Functionality-Overall**13%
*“unfortunately, it was not very effective for mine”*
**Taste-Overall**10%
*“it doesnt do a thing just leaves a sickly sweet taste”*
**Pain Relief-Overall**6%
*“the discomfort seemed to continue as usual”*
**Value For Money**6%
*“Not worth it”*
**Sleep Quality**6%
*“and she would just start crying in pain because of teething pain, two days I couldnt sleep properly at all, every 15 mins she used to cry in the night looking for me, I couldnt put her bed by herself, I got it today and used it”*
**Sweetness**6%
*“it doesnt do a thing just leaves a sickly sweet taste”*
**Comfort-Overall**4%
*“especially during more uncomfortable periods”*
**Oral Hygiene**4%
*“Only thing is I think the bristles are a bit hard if their gums are raw”*
### **Top return reasons **
**Functionality-Overall**26%
**Ingredients-Overall**21%
**Age Suitability**11%
**Value For Money**11%
**Size-Overall**5%
**Ethically/Sustainably Sourced**5%
**Flavor**5%
**Advertised Vs Actual Product**5%
**Certifications**5%
**Breastfeeding Friendly**5%
## **Common questions**
- **Is anbesol liquid for babies profitable to sell on Amazon United Kingdom?**
- The niche generates £206K/yr across 7 tracked products. 90-day search growth is -17.8%. Flapen's verdict: Skip it (33/100).
- **How competitive is the anbesol liquid for babies niche?**
- 4 brands and 111 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in anbesol liquid for babies?**
- Top complaints mined from reviews: Breastfeeding Friendly, Functionality-Overall, Taste-Overall. The return rate is 0.1%.
- **When does demand for anbesol liquid for babies peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the anbesol liquid for babies niche?**
- Listings span £3.22–£8.03; the average listing price is £4.92 (sweet spot $15–$100). The average incumbent carries 8,380 reviews — the moat a new listing must climb.
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