---
title: "Alphosyl Shampoo — £582K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/alphosyl-shampoo"
last_updated: "2026-08-11T05:51:16.312Z"
locale: en
meta:
description: "Niche score 38/100 · £582K/yr market · 393K searches/yr · £7.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £582K/yr market · 393K searches/yr · £7.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Alphosyl Shampoo — £582K/yr Amazon UK Niche (2026) - Flapen"
---
# **alphosyl shampoo**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 63Growth 11Conversion 99Competition 0Returns 99Price range 0Avg price 22Brand share 0Review moat 36Quality gap 42
**Conversion**
**Incredible****18.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£582K**
£582K/yr · 393K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,940.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.90**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-27.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.88–£8.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, alphosyl shampoo is a £582K/yr Amazon United Kingdom market (393K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 38/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alphosyl shampoo market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£474K–£632K**
- units × avg price
- **Conversion rate**
- **18.7%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Polytar82% - Chemist Direct13% - Neutrogena5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.5% search growth over the last 90 days.
25K15KBlack Friday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/baby-products/alphosyl-shampoo/trend)
## **Top alphosyl shampoo search terms**
- **polytar shampoo**108K/yr-26.0%25.3% conv. - **coal tar shampoo**94K/yr-25.8%9.9% conv. - **capasal therapeutic shampoo**46K/yr-17.8%7.4% conv. - **polytar**29K/yr-38.8%21.7% conv. - **polytar scalp shampoo**29K/yr-45.6%21.7% conv. - **tar shampoo**17K/yr-11.1%10.7% conv. - **capasal shampoo**17K/yr-43.4%5.2% conv. - **coal tar**10K/yr-7.7%2.9% conv. - **capasal**9K/yr-26.6%6.7% conv. - **coal tar shampoo for psoriasis**11K/yr-35.6%10.7% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/alphosyl-shampoo/search-terms)
## **Top alphosyl shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%£145K50%£291K75%£436K100%£582K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Polytar Scalp Shampoo For Scalp Conditions Reduces Itching Inflammation and Scales Shampoo Treats Psoriasis Seborrhoeic Dermatitis Eczema and Dandruff Contains Coal Tar Solution 1 x 150ml**Polytar**£8.90**4.5★5,466 rev](https://www.amazon.co.uk/dp/B07NPW27GG) [2**Capasal Therapeutic Shampoo**Chemist Direct**£8.91**4.5★1,420 rev](https://www.amazon.co.uk/dp/B010WCG6QW) [3**Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary**Neutrogena**£5.88**4.5★1,935 rev](https://www.amazon.co.uk/dp/B0DSGCJSZF)
### **Newest**
by launch date
[**Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary**Neutrogena**£5.88**1,935 rev1y ago](https://www.amazon.co.uk/dp/B0DSGCJSZF) [**Polytar Scalp Shampoo For Scalp Conditions Reduces Itching Inflammation and Scales Shampoo Treats Psoriasis Seborrhoeic Dermatitis Eczema and Dandruff Contains Coal Tar Solution 1 x 150ml**Polytar**£8.90**5,466 rev7y ago](https://www.amazon.co.uk/dp/B07NPW27GG) [**Capasal Therapeutic Shampoo**Chemist Direct**£8.91**1,420 rev18y ago](https://www.amazon.co.uk/dp/B010WCG6QW)
### **Trending**
90-day click momentum
[**Polytar Scalp Shampoo For Scalp Conditions Reduces Itching Inflammation and Scales Shampoo Treats Psoriasis Seborrhoeic Dermatitis Eczema and Dandruff Contains Coal Tar Solution 1 x 150ml**Polytar**£8.90**4.5★**▲ 15%**](https://www.amazon.co.uk/dp/B07NPW27GG) [**Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary**Neutrogena**£5.88**4.5★**▼ 25%**](https://www.amazon.co.uk/dp/B0DSGCJSZF) [**Capasal Therapeutic Shampoo**Chemist Direct**£8.91**4.5★**▼ 40%**](https://www.amazon.co.uk/dp/B010WCG6QW)
## **What buyers say about alphosyl shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great shampoo”*
**Value For Money**8%
*“good value”*
**Efficiency**8%
*“seems effective”*
**Smell**7%
*“This has a very mild clean scent”*
**Advertised Vs Actual Product**7%
*“It works as advertised”*
**Allergies**6%
*“Excellent for itchy scalp”*
**Hair Growth**6%
*“This shampoo works wonders for my hair amd I will definitely be buying it again in the future”*
**Cleansing**4%
*“Clean hair”*
**Lather**4%
*“Lathers very easy”*
**Hair Styling**3%
*“NICE WAY TO MAKE HAIR FEEL GOOD”*
### **What buyers complain about **
**Functionality-Overall**17%
*“Does nothing”*
**Smell**14%
*“The smell is lingering on me”*
**Allergies**12%
*“I had an itchy”*
**Value For Money**8%
*“more expensive than this by a bit”*
**Ingredients-Overall**4%
*“Much worse than the old formula”*
**Hair Related**3%
*“Leave on hair while you complete bath or shower”*
**Ease Of Cleaning**3%
*“Do not buy this drain cleaner”*
**Itch Relief**3%
*“feel the dreaded itch again”*
**Color**3%
*“I dont know what changes have been made from the dark brown liquis to this light colour”*
**Strength**2%
*“Not strong enough to clear my dandruff”*
### **Top return reasons **
**Leak-Proof**27%
**Functionality-Overall**13%
**Advertised Vs Actual Product**10%
**Ingredients-Overall**7%
**Value For Money**5%
**Smell**5%
**Suitability Short Hair**4%
**Compatibility-Overall**3%
**Color**3%
**Quality-Overall**3%
## **Common questions**
- **Is alphosyl shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £582K/yr across 3 tracked products. 90-day search growth is -27.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the alphosyl shampoo niche?**
- 3 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in alphosyl shampoo?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.2%.
- **When does demand for alphosyl shampoo peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the alphosyl shampoo niche?**
- Listings span £5.88–£8.91; the average listing price is £7.90 (sweet spot $15–$100). The average incumbent carries 2,940 reviews — the moat a new listing must climb.
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