---
title: "Products — activity table - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/activity-table/products"
last_updated: "2026-08-11T07:42:49.833Z"
locale: en
meta:
  description: "Niche score 51/100 · £160K/yr market · 380K searches/yr · £30.52 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £160K/yr market · 380K searches/yr · £30.52 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — activity table - Flapen"
---

# **activity table**

**Worth a look**

Shows a sweet-spot price point ($30.52 avg), but weak search conversion (1.4%) keeps it on the watch list.

Market size 34Growth 30Conversion 17Competition 51Returns 85Price range 90Avg price 95Brand share 56Review moat 72Quality gap 53

**Avg price**

**Incredible****£30.52**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£11.44–£102.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****617.87**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£160K**

£160K/yr · 380K searches

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

## Products