---
title: "Trend — woodworm treatment - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/woodworm-treatment/trend"
last_updated: "2026-07-21T09:48:06.532Z"
locale: en
meta:
  description: "woodworm treatment shows searches that convert (16.9% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "woodworm treatment shows searches that convert (16.9% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — woodworm treatment - Flapen"
---

# **woodworm treatment**

**Worth a look**

Shows searches that convert (16.9% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.

Market size 49Growth 56Conversion 98Competition 18Returns 97Price range 52Avg price 55Brand share 22Review moat 57Quality gap 43

**Conversion**

**Incredible****16.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,204.9**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+30.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****£12.65**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.66–£24.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£267K**

£267K/yr · 125K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf