---
title: "woodworm treatment — £267K/yr Amazon United Kingdom Niche, Score 53/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/woodworm-treatment"
last_updated: "2026-07-20T18:45:14.151Z"
locale: en
meta:
description: "woodworm treatment shows searches that convert (16.9% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "woodworm treatment shows searches that convert (16.9% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "woodworm treatment — £267K/yr Amazon United Kingdom Niche, Score 53/100 - Flapen"
---
# **woodworm treatment**
**Worth a look**
Shows searches that convert (16.9% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Market size 49Growth 56Conversion 98Competition 18Returns 97Price range 52Avg price 55Brand share 22Review moat 57Quality gap 43
**Conversion**
**Incredible****16.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Review moat**
**Good****1,204.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+30.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****£12.65**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.66–£24.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£267K**
£267K/yr · 125K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, woodworm treatment is a £267K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£253K–£316K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **16.9%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **174 days**
## **Competition**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**5%**
- Soluguard53% - READY STEADY DEFEND15% - Sika9% - Rentokil7% - Everbuild7% - RUSTINS4% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.0% search growth over the last 90 days.
4K3KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/automotive/woodworm-treatment/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£40K30%£80K45%£120K60%£160K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SAFEGUARD Soluguard Woodworm Treatment - Insects Ready For Use High Strength Woodworm Killer Spray (500ml Pale Yellow Liquid)**Soluguard**£7.17**4.4★6,424 rev](https://www.amazon.co.uk/dp/B07TXR59Y3) [2**Woodworm Killer Spray 1L: Protection Against Beetles & Termites Safe for Indoor Use VOC-Free with Permethrin Easy Application & Clean-up Lasts 5 Years**READY STEADY DEFEND**£14.09**4.8★77 rev](https://www.amazon.co.uk/dp/B0DTB546TH) [3**Sika Sikagard Woodworm Killer Eradicates Woodworm and Protects Against Re-Infestation Fast-Drying Non-Flammable Clear 5 Litre**Sika**£16.93**4.6★680 rev](https://www.amazon.co.uk/dp/B01JYXGX2M) [4**Soluguard Woodworm Treatment - Ready For Use High Strength Woodworm Killer Spray (5 Litre Clear)**Soluguard**£21.67**4.6★1,186 rev](https://www.amazon.co.uk/dp/B008KMCI1E) [5**Rentokil Woodworm Killer Solution 250Ml**Rentokil**£7.23**4.3★59 rev](https://www.amazon.co.uk/dp/B0C53F2WGW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Woodworm Killer Spray 1L: Protection Against Beetles & Termites Safe for Indoor Use VOC-Free with Permethrin Easy Application & Clean-up Lasts 5 Years**READY STEADY DEFEND**£14.09**77 rev1y ago](https://www.amazon.co.uk/dp/B0DTB546TH) [**Woodworm Killer Spray 750ml: Protection Against Beetles & Termites Safe for Indoor Use VOC-Free with Permethrin Easy Application & Clean-up Lasts 5 Years**READY STEADY DEFEND**£12.97**162 rev2y ago](https://www.amazon.co.uk/dp/B0CVH9TB91) [**Rentokil Woodworm Killer Solution 250Ml**Rentokil**£7.23**59 rev3y ago](https://www.amazon.co.uk/dp/B0C53F2WGW) [**Rustins Woodworm Killer 250ml**RUSTINS**£6.61**414 rev5y ago](https://www.amazon.co.uk/dp/B08PC2TX6Y) [**Zero In Woodworm Destroyer 250 ml Wood Preservative Ready-to-Use Kills Woodworm Longhorn Furniture Beetles and Termites Prevents Reinfestation and Damage to Wooden Furniture and Timber**Zero In**£5.66**106 rev9y ago](https://www.amazon.co.uk/dp/B06ZYGNQFN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Woodworm Killer Spray 1L: Protection Against Beetles & Termites Safe for Indoor Use VOC-Free with Permethrin Easy Application & Clean-up Lasts 5 Years**READY STEADY DEFEND**£14.09**4.8★**▲ 56%**](https://www.amazon.co.uk/dp/B0DTB546TH) [**Zero In Woodworm Destroyer 250 ml Wood Preservative Ready-to-Use Kills Woodworm Longhorn Furniture Beetles and Termites Prevents Reinfestation and Damage to Wooden Furniture and Timber**Zero In**£5.66**4.4★**▲ 46%**](https://www.amazon.co.uk/dp/B06ZYGNQFN) [**Soluguard Woodworm & Rot Treatment (5 Litre Clear) - Ready to Use Solvent-Free Preservative Woodworm Killer. HSE Approved**SAFEGUARD**£24.97**4.5★**▲ 25%**](https://www.amazon.co.uk/dp/B008KMCHOM) [**Rentokil Woodworm Killer Solution 250Ml**Rentokil**£7.23**4.3★**▲ 24%**](https://www.amazon.co.uk/dp/B0C53F2WGW) [**SAFEGUARD Soluguard Woodworm Treatment - Insects Ready For Use High Strength Woodworm Killer Spray (500ml Pale Yellow Liquid)**Soluguard**£7.17**4.4★**— 4%**](https://www.amazon.co.uk/dp/B07TXR59Y3)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**22%
*“Easy to use”*
**Advertised Vs Actual Product**19%
*“Does the job”*
**Value For Money**13%
*“saved myself a lot of money”*
**Spray/Flow**11%
*“Easy to apply spray bottle”*
**Pest/Insect Control**10%
*“This product works well to eradicate an infestation”*
**Quality-Overall**7%
*“Very well made Gloves”*
**Smell**5%
*“Low odour”*
**Ease Of Cleaning**4%
*“Lot of it easy to brush on”*
**Paint Quality**1%
*“Perfect for painting the rotten wood, dries vet fast, have used many times, goes a long way, recommend”*
**Efficiency**1%
*“It works”*
### **What buyers complain about **
**Functionality-Overall**24%
*“Didnt work for me”*
**Smell**20%
*“Doesn,t smell as strong as old woodworm spray”*
**Pest/Insect Control**12%
*“a beetle emerged dead within a couple of days”*
**Leak-Proof**9%
*“the bottle was open and leaking liquid when it arrived, not good, as it says avoid contact with skin on the label, don't know how this happened”*
**Absorbency**6%
*“Zero ability to be absorbed”*
**Allergies**3%
*“my wife's allergic reaction”*
**Natural Resource Wastage**3%
*“Waste of time and money”*
**Size-Overall**3%
*“a Little tight”*
**Quality-Overall**3%
*“Absolutely rubbish, do not waste your money, I have been spraying this on that affected area daily for weeks, an I still find fresh piles of dust”*
**Thickness**1%
*“I was expecting something with a slightly thicker”*
### **Top return reasons **
**Leak-Proof**23%
**Functionality-Overall**11%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Size-Overall**7%
**Wood Quality**6%
**Material Quality**5%
**Defective Material/Parts**4%
**Spray/Flow**4%
**Maintenance And Repair**2%
## **Common questions**
- **Is woodworm treatment profitable to sell on Amazon United Kingdom?**
- The niche generates £267K/yr across 10 tracked products. 90-day search growth is +30.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the woodworm treatment niche?**
- 8 brands and 47 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in woodworm treatment?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Pest/Insect Control. The return rate is 0.6%.
- **When does demand for woodworm treatment peak?**
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the woodworm treatment niche?**
- Listings span £5.66–£24.97; the average listing price is £12.65 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.
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