---
title: "sound deadening — £216K/yr Amazon United Kingdom Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/sound-deadening"
last_updated: "2026-07-20T19:47:22.246Z"
locale: en
meta:
description: "sound deadening shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "sound deadening shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "sound deadening — £216K/yr Amazon United Kingdom Niche, Score 61/100 - Flapen"
---
# **sound deadening**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 42Growth 18Conversion 53Competition 70Returns 95Price range 78Avg price 95Brand share 66Review moat 85Quality gap 68
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****£22.86**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****300.54**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£5.80–£49.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£216K**
£216K/yr · 216K searches
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sound deadening is a £216K/yr Amazon United Kingdom market (216K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£183K–£229K**
- units × avg price
- **Launch success**
- **27%**
- 3 of 11 new (360d)
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **214 days**
## **Competition**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**29%**
- CANOPUS28% - Dodo Mat18% - AKOLAFE7% - Xtremeauto6% - YOUNTHYE6% - DKIEI6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/automotive/sound-deadening/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9K8%£17K12%£26K16%£35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 35 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CANOPUS Professional Car Sound Deadening Self Adhesive Mat 80 mil 5 sqft Pack of 5 Sheets Butyl Sound Deadener Mat Audio Car Noise Dampening Material for Trunk Door Floor and Ceiling Silver**CANOPUS**£18.57**4.7★1,434 rev](https://www.amazon.co.uk/dp/B08ZMC2FYH) [2**Dodo Mat Dead-EZY Sound deadening mat 40 Sheets 40 sq.ft (3.7sq.m) car & Van Sound proofing Vibration Damping**Dodo Mat**£42.45**4.8★191 rev](https://www.amazon.co.uk/dp/B0CLLSQ1YD) [3**Xtremeauto Dead Quiet Sound Deadening Sheets 20 Pack 20 sq.ft (1.8 sq.m) Car Van & Motorhome Sound Proofing and Vibration Damping Mat (1.8mm Thick 375 x 250mm)**Xtremeauto**£29.84**4.5★54 rev](https://www.amazon.co.uk/dp/B0FSDDQBZF) [4**DKIEI Car Sound Deadening Mat Self Adhesive 10 Sheets 80 Mil(2 mm) Thickness Total 10 Sq ft(0.95 Sqm) Area Car Sound Proofing Mat Butyl Automotive Sound Deaden Audio Noise Insulation and Dampening**DKIEI**£19.57**4.9★27 rev](https://www.amazon.co.uk/dp/B0D6V9S6FC) [5**AKOLAFE 25 Pcs Sound Deadening Self Adhesive 37.5x25cm**AKOLAFE**£22.19**4.0★21 rev](https://www.amazon.co.uk/dp/B0F6C9ZV96)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NOMAD Sound Deadening Self Adhesive Bulk Roll 2mm Butyl Van Campervan Insulation & Sound Proofing 500mm x 5M Roll Covers 2.5Sq.m Camper Van Conversion Reduce Road Noise Rattles Panel Vibration**Nomad**£29.08**3 rev2mo ago](https://www.amazon.co.uk/dp/B0H12576L9) [**35PCS Sound Deadening Self Adhesive Sheets 25cmx18cm Car Sound Deadening Mat Moistureproof Waterproof Noise&Heat Insulation Foam Mat for Car Hood Door Trunk Floor and Ceiling**Cnwinu**£15.73**4 rev7mo ago](https://www.amazon.co.uk/dp/B0G39L94CF) [**Hexagon Sound Deadening Bulk Roll - 5m x 0.4m Butyl Sound Deadener Mat 1.5mm Thick Automotive Sound Insulation for Car Doors Trunk Floor & Van Walls Noise Reduction**HUAShunWo**£29.18**0 rev8mo ago](https://www.amazon.co.uk/dp/B0G1BL9LYV) [**35 Pcs Car Sound Deadening Mat: 25x18cm Sound Deadening Self Adhesive Sheets 5mm Thick Foil Insulation Sheet for Automotive Noise and Heat Insulation**TVOOD**£17.91**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FT2KKLQR) [**Sound Deadening Mat 10 Sheets 37x25cm Vibration Damping Pad Sound Proofing Material for Car Door Van Insulation Noise Reduction for Automotive Vehicle Interior Easy to Install Butyl Aluminum Insul**Szfanyangxuan**£16.07**5 rev9mo ago](https://www.amazon.co.uk/dp/B0FSKF8KDK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NOMAD Sound Deadening Self Adhesive Bulk Roll 2mm Butyl Van Campervan Insulation & Sound Proofing 500mm x 5M Roll Covers 2.5Sq.m Camper Van Conversion Reduce Road Noise Rattles Panel Vibration**Nomad**£29.08**5.0★**▲ 268%**](https://www.amazon.co.uk/dp/B0H12576L9) [**ABM Extreme Car Sound Deadening Mat 2.5 mm (98 mil) Thick Self-Adhesive Car Insulation Butyl 8 Sheets 50x70 cm Each (19.7 x 27.6 in) Total 2.8 m (30.1 sq.ft) Noise & Vibration Dampening**ABM enjoy the silence**£49.61**5.0★**▲ 246%**](https://www.amazon.co.uk/dp/B0FGXNW11S) [**Hexagon Sound Deadening Bulk Roll - 5m x 0.4m Butyl Sound Deadener Mat 1.5mm Thick Automotive Sound Insulation for Car Doors Trunk Floor & Van Walls Noise Reduction**HUAShunWo**£29.18**0.0★**▲ 243%**](https://www.amazon.co.uk/dp/B0G1BL9LYV) [**35PCS Sound Deadening Self Adhesive Sheets 25cmx18cm Car Sound Deadening Mat Moistureproof Waterproof Noise&Heat Insulation Foam Mat for Car Hood Door Trunk Floor and Ceiling**Cnwinu**£15.73**2.8★**▲ 233%**](https://www.amazon.co.uk/dp/B0G39L94CF) [**SGM Silver 80mil 10 sqft Car Sound Deadening Mat Automotive Sound Deadener Self Adhesive Butyl Car Sound Deadening Material Audio Noise Insulation and Dampening Sheets**SGM**£16.22**4.6★**▲ 202%**](https://www.amazon.co.uk/dp/B09RLS51JP)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“The sheets look good with an attractive honeycomb look, and they seem very well made and substantial”*
**Ease Of Use**13%
*“Ease of use”*
**Value For Money**12%
*“Reasonable price”*
**Size-Overall**10%
*“Easy fitment”*
**Adhesion/Stickiness**9%
*“Good quality and adhesive seems strong”*
**Advertised Vs Actual Product**7%
*“Done the job”*
**Noise Level**6%
*“Quieter drive”*
**Assembly/Installation**4%
*“Installation made our journeys so much more comfortable”*
**Efficiency**2%
*“Works well”*
**Locking Mechanism**2%
*“Good for my gate”*
### **What buyers complain about **
**Adhesion/Stickiness**19%
*“Seems to do the job well - however adhesive is not best suited for wooden surfaces - stapled in place for extra security”*
**Material Quality**15%
*“The material feels quite basic”*
**Noise Level**14%
*“Not sound deadening”*
**Ease Of Use**5%
*“The backing is very hard to remove”*
**Thickness**4%
*“just a bit thick”*
**Quality-Overall**4%
*“Overall, not worth the money — Id look at better quality alternatives if you actually want results”*
**Weight Heavy**4%
*“Box feels heavy”*
**Natural Resource Wastage**3%
*“Waste of money”*
**Weight Light**3%
*“Too lightweight to be effective”*
**Assembly/Installation**2%
*“It's not easy to install as you'll need to strip your doors down”*
### **Top return reasons **
**Quality-Overall**20%
**Advertised Vs Actual Product**15%
**Size-Overall**10%
**Adhesion/Stickiness**8%
**Material Quality**8%
**Weight Heavy**7%
**Compatibility-Overall**7%
**Functionality-Overall**5%
**Weight Light**4%
**Thin**4%
## **Common questions**
- **Is sound deadening profitable to sell on Amazon United Kingdom?**
- The niche generates £216K/yr across 35 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the sound deadening niche?**
- 20 brands and 24 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in sound deadening?**
- Top complaints mined from reviews: Adhesion/Stickiness, Material Quality, Noise Level. The return rate is 0.9%.
- **When does demand for sound deadening peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the sound deadening niche?**
- Listings span £5.80–£49.77; the average listing price is £22.86 (sweet spot $15–$100). The average incumbent carries 301 reviews — the moat a new listing must climb.
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