---
title: "Soap Dispensing Dish Brush — £194K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/soap-dispensing-dish-brush"
last_updated: "2026-08-09T12:53:26.787Z"
locale: en
meta:
description: "Niche score 40/100 · £194K/yr market · 196K searches/yr · £5.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £194K/yr market · 196K searches/yr · £5.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soap Dispensing Dish Brush — £194K/yr Amazon UK Niche (2026) - Flapen"
---
# **soap dispensing dish brush**
**Skip it**
Prices mostly outside the sweet spot ($1.77–$10.89) — this niche doesn't clear our bar today.
Market size 38Growth 18Conversion 98Competition 23Returns 99Price range 0Avg price 16Brand share 13Review moat 51Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,442.81**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£194K**
£194K/yr · 196K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.71**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.77–£10.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, soap dispensing dish brush is a £194K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soap dispensing dish brush market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£171K–£228K**
- units × avg price
- **Conversion rate**
- **17.3%**
- **Avg BSR**
- **#1,323**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**140**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**3%**
- Dishmatic67% - Spontex13% - FREYPAC7% - JD4% - TDY Store3% - Caraselle2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/automotive/soap-dispensing-dish-brush/trend)
## **Top soap dispensing dish brush search terms**
- **dishmatic**98K/yr-12.6%14.9% conv. - **dishmatic washing up brush**28K/yr-9.0%17.4% conv. - **dish matic**13K/yr-13.2%13.9% conv. - **washing up sponge with handle**13K/yr-19.8%12.4% conv. - **sponge with handle**10K/yr-29.4%7.4% conv. - **dishmatic brush**9K/yr-17.8%6.9% conv. - **sponge stick**6K/yr-11.5%11.3% conv. - **dish sponge with handle**6K/yr-10.1%9.8% conv. - **cleaning sponge with handle**4K/yr-10.6%2.9% conv. - **dishomatic**3K/yr+22.4%23.6% conv. [**All search terms **](https://flapen.com/research/uk/automotive/soap-dispensing-dish-brush/search-terms)
## **Top soap dispensing dish brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£39K30%£58K40%£77K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dishmatic Refillable Washing-Up Liquid Dispensing Handle x1 Antibacterial Easy-Grip Kitchen Washing-Up Tool with Replaceable General Purpose Sponge Heads x 6**Dishmatic**£5.22**4.6★3,275 rev](https://www.amazon.co.uk/dp/B072K2PG11) [2**Dishmatic Cleaning Sponge Foam Green 9 Count (Pack of 1)**Dishmatic**£5.12**4.6★8,647 rev](https://www.amazon.co.uk/dp/B07L21RQPJ) [3**Spontex Dishmop Washing Up Brush Refillable Blue**Spontex**£1.77**4.1★2,243 rev](https://www.amazon.co.uk/dp/B0151HYKC0) [4**Leakproof Washing Up Brush Set- Self Standing Bacteria Free Kitchen Scourer including 6x Extra Heavy Duty Refills (Color May Vary)**Dishmatic**£7.60**4.4★98 rev](https://www.amazon.co.uk/dp/B0D8PL4DR1) [5**Washing Up Sponges Soap Dispensing Magic Handle Super Scrubbing Kitchen Cleaner Flash Scourer Bathroom Scrub Sponge Scraper Refill (Bundle by FREYPAC) (Handle plus 7 Heavy Duty Sponge Refills)**FREYPAC**£7.74**4.7★217 rev](https://www.amazon.co.uk/dp/B0DHT8H21B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dishmatic cleaning Sponges 27 Green (Pack of 9) | Washing Up Sponge Heads Compatible with Dishmatic Handle Kitchen Dish Sponge Refills & Scouring Pads for Pots Pans & Dishes**JD**£10.89**41 rev5mo ago](https://www.amazon.co.uk/dp/B0GJMVGCRY) [**Washing Up Sponges Soap Dispensing Magic Handle Super Scrubbing Kitchen Cleaner Flash Scourer Bathroom Scrub Sponge Scraper Refill TDY Bundle With TDY Washing Up Guide (Handle plus 6 Sponge Refills)**TDY Store**£8.27**15 rev11mo ago](https://www.amazon.co.uk/dp/B0FK5DJDBH) [**Washing Up Sponges Soap Dispensing Magic Handle Super Scrubbing Kitchen Cleaner Flash Scourer Bathroom Scrub Sponge Scraper Refill (Bundle by FREYPAC) (Handle plus 7 Heavy Duty Sponge Refills)**FREYPAC**£7.74**217 rev1y ago](https://www.amazon.co.uk/dp/B0DHT8H21B) [**Leakproof Washing Up Brush Set- Self Standing Bacteria Free Kitchen Scourer including 6x Extra Heavy Duty Refills (Color May Vary)**Dishmatic**£7.60**98 rev2y ago](https://www.amazon.co.uk/dp/B0D8PL4DR1) [**Scrub Daddy Dish Wand Scrubbing Brush with Handle Soap Dispensing Dish Brushes Texture Changing Washing Up Sponges With Liquid Dispenser Scrubber with Scraper & Detachable Head Sponge Pink**Scrub Daddy**£7.38**1,341 rev2y ago](https://www.amazon.co.uk/dp/B0CV9ZJ1GJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dishmatic cleaning Sponges 27 Green (Pack of 9) | Washing Up Sponge Heads Compatible with Dishmatic Handle Kitchen Dish Sponge Refills & Scouring Pads for Pots Pans & Dishes**JD**£10.89**4.8★**▲ 225%**](https://www.amazon.co.uk/dp/B0GJMVGCRY) [**Scrub Daddy Dish Wand Scrubbing Brush with Handle Soap Dispensing Dish Brushes Texture Changing Washing Up Sponges With Liquid Dispenser Scrubber with Scraper & Detachable Head Sponge Pink**Scrub Daddy**£7.38**4.5★**▲ 159%**](https://www.amazon.co.uk/dp/B0CV9ZJ1GJ) [**2XThe Dishmatic Washing Up Brush plus Heavy Duty Sponge**Dishmatic**£5.03**4.4★**▲ 115%**](https://www.amazon.co.uk/dp/B078R51C96) [**Washing Up Sponges Soap Dispensing Magic Handle Super Scrubbing Kitchen Cleaner Flash Scourer Bathroom Scrub Sponge Scraper Refill TDY Bundle With TDY Washing Up Guide (Handle plus 6 Sponge Refills)**TDY Store**£8.27**4.8★**▲ 66%**](https://www.amazon.co.uk/dp/B0FK5DJDBH) [**Dishmatic Cleaning Sponge Foam Green 9 Count (Pack of 1)**Dishmatic**£5.12**4.6★**▲ 25%**](https://www.amazon.co.uk/dp/B07L21RQPJ)
**~~View all trending →~~**
## **What buyers say about soap dispensing dish brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“This one is much better than the cheaper ones”*
**Value For Money**18%
*“Cost effective”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Ease Of Use**10%
*“Easy to use”*
**Ease Of Cleaning**8%
*“Excellent; makes cleaning by hand a breeze”*
**Washability**8%
*“Makes washing a breeze”*
**Durability**5%
*“Durable and work well”*
**Efficiency**4%
*“Does the job well”*
**Scratch Resistance**2%
*“Excellent scratch resistant value for money easy to use quality products”*
**Size-Overall**2%
*“Fits well”*
### **What buyers complain about **
**Quality-Overall**17%
*“Cheap garbage”*
**Leak-Proof**16%
*“Leaks”*
**Durability**11%
*“Came apart very quickly”*
**Ease Of Use**5%
*“I don't so don't use that facility”*
**Washability**5%
*“washing up liquid goes everywhere”*
**Adhesion/Stickiness**5%
*“The glue is rubbish”*
**Design-Overall**4%
*“These have a stupidly bad design”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Ease Of Wearing**3%
*“Hard wearing”*
**Satisfaction/Pleasure**3%
*“unhappy”*
### **Top return reasons **
**Size-Overall**13%
**Functionality-Overall**9%
**Leak-Proof**9%
**Weight Heavy**9%
**Color**9%
**Value For Money**8%
**Quality-Overall**7%
**Advertised Vs Actual Product**6%
**Durability**5%
**Compatibility-Overall**5%
## **Common questions**
- **Is soap dispensing dish brush profitable to sell on Amazon United Kingdom?**
- The niche generates £194K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the soap dispensing dish brush niche?**
- 8 brands and 140 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in soap dispensing dish brush?**
- Top complaints mined from reviews: Quality-Overall, Leak-Proof, Durability. The return rate is 0.1%.
- **When does demand for soap dispensing dish brush peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the soap dispensing dish brush niche?**
- Listings span £1.77–£10.89; the average listing price is £5.71 (sweet spot $15–$100). The average incumbent carries 1,443 reviews — the moat a new listing must climb.
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