---
title: "Silicone Grease — £153K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/silicone-grease"
last_updated: "2026-08-07T17:11:16.212Z"
locale: en
meta:
description: "Niche score 47/100 · £153K/yr market · 158K searches/yr · £7.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £153K/yr market · 158K searches/yr · £7.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silicone Grease — £153K/yr Amazon UK Niche (2026) - Flapen"
---
# **silicone grease**
**Skip it**
Prices mostly outside the sweet spot ($2.98–$16.71) — this niche doesn't clear our bar today.
Market size 33Growth 23Conversion 96Competition 39Returns 98Price range 12Avg price 20Brand share 65Review moat 56Quality gap 22
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,269.57**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£153K**
£153K/yr · 158K searches
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.16**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.98–£16.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silicone grease is a £153K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone grease market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£107K–£143K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**28%**
- SILVERHOOK21% - Xinyig17% - JJHXM13% - GrizzlyGear8% - ZDBB7% - Atkinson Oil Co.6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
4K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/automotive/silicone-grease/trend)
## **Top silicone grease search terms**
- **silicone grease**97K/yr-5.3%10.9% conv. - **silicone grease for o-rings**19K/yr-7.2%19.2% conv. - **silicon grease**11K/yr-2.7%16.4% conv. - **silicone grease lubricant automotive**7K/yr+5.1%0.9% conv. - **plumbers silicone grease**7K/yr+19.5%12.6% conv. - **plumbers grease**7K/yr-3.9%13.6% conv. - **silicone grease automotive**3K/yr-18.5%10.5% conv. - **silicone grease tube**4K/yr-19.8%14.4% conv. - **silicone paste**3K/yr-12.7%5.2% conv. [**All search terms **](https://flapen.com/research/uk/automotive/silicone-grease/search-terms)
## **Top silicone grease products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£15K15%£23K20%£31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silverhook Silicone Grease Tube 80ml Multi-Purpose Waterproof Dielectric**SILVERHOOK**£5.60**4.6★6,066 rev](https://www.amazon.co.uk/dp/B00W6Q3B1G) [2**2pcs Silicone Grease for O-Rings Silicone Grease Plumbing Lubricant Plumbers Grease Waterproof Silicone Faucet Lubricant Plumbers Silicone Grease Silicone O-Ring Lubricant Plumbers Valve Grease**Xinyig**£3.55**4.6★155 rev](https://www.amazon.co.uk/dp/B0D14K1FR9) [3**1Pcs 10g Silicone Grease for O-Rings Multi-Use Silicone Grease Lubricant for Tap Maintenance Rubber Seals Automatic Coffee Machine for Gears Bearings To Maintain Smooth Turning**JJHXM**£2.98**4.7★634 rev](https://www.amazon.co.uk/dp/B0DJXVDF6D) [4**ZDBB Tap O Rings Grease Silicone Lubricant for Oring Rubber Washers Water Filter Pool Pump Gaskets Cartridges Valves Pressure Plugs Seals 1 oz 1-Pack**ZDBB**£6.60**4.4★2,526 rev](https://www.amazon.co.uk/dp/B0DMSSFML2) [5**Atkinson Oil Co. Premium Silicone Grease Waterproof High-Temperature Multi-Purpose Plastic & Rubber Safe Electrical Insulating Grease 30 g Made in UK**Atkinson Oil Co.**£6.73**4.5★76 rev](https://www.amazon.co.uk/dp/B0FDKPQY2F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100% Silicone Grease 100g - Waterproof Dielectric Lubricant for O-Rings Gaskets Seals Automotive & Plumbing | High-Temperature | Non Toxic by GrizzlyGear**GrizzlyGear**£8.64**40 rev6mo ago](https://www.amazon.co.uk/dp/B0GBZBRPZT) [**100% Silicone Grease 30g - Waterproof Dielectric Lubricant for O-Rings Gaskets Seals Automotive & Plumbing | High-Temperature | Non Toxic by GrizzlyGear Brand: GrizzlyGear (30gm)**GrizzlyGear**£6.94**34 rev6mo ago](https://www.amazon.co.uk/dp/B0GBYSTSLN) [**4pcs Silicone Grease for O-Rings - Plumbing Silicone Lubricant - Waterproof Faucet Lubricant - Plumbers Valve Grease**OunTechGlory**£4.67**57 rev10mo ago](https://www.amazon.co.uk/dp/B0FRMLY8R6) [**AstraVox Silicone Grease Suitable for O-Rings Rubber Seals Silicone Grease for O-Rings Used in Faucets Valves Pipes Swimming Pools Waterproof Strong Sealing (1.06 oz)**AstraVox**£5.54**122 rev11mo ago](https://www.amazon.co.uk/dp/B0FH4JZ23H) [**KEZE 92003 Silicone Grease with PTFE Teflon-Based Lubricant Silicon Grease Tube for Machine Automotive Rubber Seals 3d Printer Plastic Gear Parts Sliding Door Window Track Plumbing Faucet O Ring 28g**Keze**£7.10**544 rev1y ago](https://www.amazon.co.uk/dp/B0FB3WQ8FH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100% Silicone Grease 100g - Waterproof Dielectric Lubricant for O-Rings Gaskets Seals Automotive & Plumbing | High-Temperature | Non Toxic by GrizzlyGear**GrizzlyGear**£8.64**4.3★**▲ 152%**](https://www.amazon.co.uk/dp/B0GBZBRPZT) [**100% Silicone Grease 30g - Waterproof Dielectric Lubricant for O-Rings Gaskets Seals Automotive & Plumbing | High-Temperature | Non Toxic by GrizzlyGear Brand: GrizzlyGear (30gm)**GrizzlyGear**£6.94**4.6★**▲ 144%**](https://www.amazon.co.uk/dp/B0GBYSTSLN) [**KEZE 92003 Silicone Grease with PTFE Teflon-Based Lubricant Silicon Grease Tube for Machine Automotive Rubber Seals 3d Printer Plastic Gear Parts Sliding Door Window Track Plumbing Faucet O Ring 28g**Keze**£7.10**4.8★**▲ 94%**](https://www.amazon.co.uk/dp/B0FB3WQ8FH) [**2pcs Silicone Grease for O-Rings Silicone Grease Plumbing Lubricant Plumbers Grease Waterproof Silicone Faucet Lubricant Plumbers Silicone Grease Silicone O-Ring Lubricant Plumbers Valve Grease**Xinyig**£3.55**4.6★**▲ 82%**](https://www.amazon.co.uk/dp/B0D14K1FR9) [**4pcs Silicone Grease for O-Rings - Plumbing Silicone Lubricant - Waterproof Faucet Lubricant - Plumbers Valve Grease**OunTechGlory**£4.67**4.7★**▲ 80%**](https://www.amazon.co.uk/dp/B0FRMLY8R6)
**~~View all trending →~~**
## **What buyers say about silicone grease**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great for many uses”*
**Advertised Vs Actual Product**15%
*“it works as advertised”*
**Value For Money**10%
*“Good for the price”*
**Ease Of Use**10%
*“Easy to use”*
**Size-Overall**6%
*“Nice size”*
**Efficiency**5%
*“Works well”*
**Durability**5%
*“so this will last ages”*
**Water Resistance**4%
*“Water proofs well”*
**Lubrication**3%
*“A great household grease”*
**Leak-Proof**3%
*“it doesn't leak”*
### **What buyers complain about **
**Size-Overall**20%
*“disappointed with the size”*
**Value For Money**10%
*“although this does have the effect of making the price a bit more expensive”*
**Thickness**7%
*“A little thicker than I was expecting”*
**Leak-Proof**5%
*“the jar has a replaceable inner seal which is not a perfect fit to stop it leaking”*
**Functionality-Overall**5%
*“does not conduct well”*
**Ease Of Use**3%
*“as an afterthought put some on an old swish type curtain rail that was difficult to close”*
**Ease Of Cleaning**3%
*“did not wash away easily”*
**Smell**2%
*“There's no real smell to the grease which may be relevant for some uses”*
**Advertised Vs Actual Product**2%
*“Blatant marketing manipulation”*
**Strength**2%
*“The case is super flimsy”*
### **Top return reasons **
**Size-Overall**30%
**Functionality-Overall**16%
**Defective Material/Parts**13%
**Leak-Proof**7%
**Quality-Overall**7%
**Advertised Vs Actual Product**5%
**Ease Of Use**4%
**Material Quality**2%
**Compatibility-Overall**2%
**Weight Heavy**2%
## **Common questions**
- **Is silicone grease profitable to sell on Amazon United Kingdom?**
- The niche generates £153K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the silicone grease niche?**
- 17 brands and 39 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in silicone grease?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 0.4%.
- **When does demand for silicone grease peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the silicone grease niche?**
- Listings span £2.98–£16.71; the average listing price is £7.16 (sweet spot $15–$100). The average incumbent carries 1,270 reviews — the moat a new listing must climb.
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