---
title: "Oxford Disc Lock — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/oxford-disc-lock"
last_updated: "2026-08-09T17:03:08.138Z"
locale: en
meta:
description: "Niche score 51/100 · £39K/yr market · 21K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £39K/yr market · 21K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oxford Disc Lock — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **oxford disc lock**
**Worth a look**
Shows a sweet-spot price point ($30.64 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 10Growth 71Conversion 66Competition 28Returns 84Price range 93Avg price 95Brand share 0Review moat 64Quality gap 68
**Avg price**
**Incredible****£30.64**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.27–£85.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+53.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****959.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£39K**
£39K/yr · 21K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, oxford disc lock is a £39K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oxford disc lock market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£38K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Oxford56% - LLWQuanZSS29% - REAPP9% - Oxford Security5% - Kryptonite2%
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — +53.6% search growth over the last 90 days.
1K600Prime Day '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/automotive/oxford-disc-lock/trend)
## **Top oxford disc lock search terms**
- **oxford disc lock**13K/yr+79.4%4.5% conv. - **oxford disc lock motorbike**5K/yr+2.8%3.4% conv. - **oxford screamer 7 alarm disc lock**3K/yr+24.6%8.7% conv. [**All search terms **](https://flapen.com/research/uk/automotive/oxford-disc-lock/search-terms)
## **Top oxford disc lock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£12K40%£15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oxford Security Screamer 7 Alarm Disc Lock Yellow/Black LK290 with 1.5M Reminder Cable For Motorcycle Motorbike Security**LLWQuanZSS**£28.25**4.0★463 rev](https://www.amazon.co.uk/dp/B09ND74BL5) [2**Oxford Screamer7 Alarm Disc Lock LK290 | Motorcycle High Security 100dB Alarmed Disclock for Motorbike Moped Motocross Bike Yellow/Black**Oxford**£23.29**3.6★256 rev](https://www.amazon.co.uk/dp/B085QM16NZ) [3**Oxford OF159 H D Motorbike Chain Lock + Screamer 7 Alarm Disc Lock Yellow/Black LK290 + Free Reminder Cable 1.5M**Oxford**£51.82**4.2★264 rev](https://www.amazon.co.uk/dp/B07DN6T8CD) [4**REAPP Alarm Disc Lock Motorbike Lock Disc Brake Lock 110db with Reminder Cable and Carry Pouch High Security Disc Lock for Motorcycle Bike Moped Motocross**REAPP**£23.22**4.4★9,150 rev](https://www.amazon.co.uk/dp/B09FX27K6P) [5**Oxford HD Max Yellow High Security Motorcycle Steel Disc Lock LK311 5030009096112 Orange**Oxford**£14.18**4.5★633 rev](https://www.amazon.co.uk/dp/B07KT75T1Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oxford Beast Disc Lock LK121 | High Security Motorcycle Front Disc Brake Immobiliser Black/Yellow**Oxford**£85.79**14 rev1y ago](https://www.amazon.co.uk/dp/B0DTKJ5QDG) [**Oxford OF159 H D Motorbike Chain Lock + Screamer 7 Alarm Disc Lock Yellow/Black LK290 + Free Reminder Cable 1.5M**Oxford**£51.82**264 rev3y ago](https://www.amazon.co.uk/dp/B07DN6T8CD) [**Oxford Screamer 7 Alarm Disc Lock Yellow/Black LK290 with 1.5M Reminder Cable For Motorcycle Motorbike Security**Oxford Security**£27.20**31 rev4y ago](https://www.amazon.co.uk/dp/B09XCXBRVG) [**Oxford Security Screamer 7 Alarm Disc Lock Yellow/Black LK290 with 1.5M Reminder Cable For Motorcycle Motorbike Security**LLWQuanZSS**£28.25**463 rev4y ago](https://www.amazon.co.uk/dp/B09ND74BL5) [**Oxford Screamer 7 Alarm Disc Lock Black LK289 with 1.5M Reminder Cable For Motorcycle Motorbike Security**LLWQuanZSS**£26.53**463 rev4y ago](https://www.amazon.co.uk/dp/B09NCZ2VTJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kryptonite 884 Keeper 5 S2 Motorbike Cycle Disc Lock with Reminder Cable - Yellow**Kryptonite**£22.02**4.5★**▲ 85%**](https://www.amazon.co.uk/dp/B008N82D2E) [**Oxford Security Alpha XA14 Motorcycle Bike Disc Lock 14mm Yellow Security Alarm Free Cable (Yellow)**LLWQuanZSS**£51.02**4.5★**▲ 53%**](https://www.amazon.co.uk/dp/B09HXKPW2S) [**OXFORD LK213 Brake Disc Lock with Alarm 57 mm 55 mm Steel**Oxford**£32.08**4.9★**▲ 41%**](https://www.amazon.co.uk/dp/B08B54BJFF) [**Oxford Screamer 7 Alarm Disc Lock Black LK289 with 1.5M Reminder Cable For Motorcycle Motorbike Security**LLWQuanZSS**£26.53**4.0★**▲ 39%**](https://www.amazon.co.uk/dp/B09NCZ2VTJ) [**Oxford OF159 H D Motorbike Chain Lock + Screamer 7 Alarm Disc Lock Yellow/Black LK290 + Free Reminder Cable 1.5M**Oxford**£51.82**4.2★**▲ 29%**](https://www.amazon.co.uk/dp/B07DN6T8CD)
**~~View all trending →~~**
## **What buyers say about oxford disc lock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent quality”*
**Locking Mechanism**11%
*“As a physical lock it seems to work well”*
**Value For Money**10%
*“Good value”*
**Advertised Vs Actual Product**9%
*“Does exactly what its supposed to”*
**Size-Overall**8%
*“It fits”*
**Noise Level**6%
*“It's very good to use It's loud as well if you have a scooter or moped or motorbike It's a useful thing to have”*
**Ease Of Use**5%
*“Easy to use”*
**Strength**3%
*“Solid”*
**Security**2%
*“Best ebike security”*
**Weight Heavy**2%
*“Great quality heavy duty product”*
### **What buyers complain about **
**Noise Level**22%
*“very loud”*
**Durability**21%
*“After only 2 months it has already failed”*
**Quality-Overall**7%
*“i wish i had spent a bit more to get a better quality lock”*
**Battery Life**4%
*“Even after exchanging batteries didnt work back”*
**Jamming/Clogging**4%
*“jammed/stuck already”*
**Ease Of Use**4%
*“which was both inconvenient”*
**Value For Money**4%
*“an extra cost I didnt expect”*
**Locking Mechanism**4%
*“Does the job very sturdy only down side is the lock get stuck in the plastic cover as don't fit right”*
**Size-Overall**3%
*“Doesn't fit my disc”*
**Water Resistance**3%
*“MALFUNCTIONED IN RAIN”*
### **Top return reasons **
**Size-Overall**28%
**Functionality-Overall**13%
**Noise Level**10%
**Compatibility-Overall**10%
**Defective Material/Parts**6%
**Alarm/Timer Accuracy**5%
**Locking Mechanism**3%
**Value For Money**3%
**Durability**2%
**Certifications**2%
## **Common questions**
- **Is oxford disc lock profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 16 tracked products. 90-day search growth is +53.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the oxford disc lock niche?**
- 5 brands and 38 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oxford disc lock?**
- Top complaints mined from reviews: Noise Level, Durability, Quality-Overall. The return rate is 1.6%.
- **When does demand for oxford disc lock peak?**
- Demand peaks in Apr–May; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the oxford disc lock niche?**
- Listings span £13.27–£85.79; the average listing price is £30.64 (sweet spot $15–$100). The average incumbent carries 960 reviews — the moat a new listing must climb.
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