---
title: "Number Plate — £125K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/number-plate"
last_updated: "2026-08-06T15:52:26.029Z"
locale: en
meta:
description: "Niche score 44/100 · £125K/yr market · 774K searches/yr · £6.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £125K/yr market · 774K searches/yr · £6.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Number Plate — £125K/yr Amazon UK Niche (2026) - Flapen"
---
# **number plate**
**Skip it**
Prices mostly outside the sweet spot ($2.37–$16.07) — this niche doesn't clear our bar today.
Market size 29Growth 26Conversion 30Competition 41Returns 98Price range 8Avg price 19Brand share 61Review moat 72Quality gap 62
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****601**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£125K**
£125K/yr · 774K searches
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.75**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.37–£16.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, number plate is a £125K/yr Amazon United Kingdom market (774K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **number plate market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£54K–£68K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#164**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **73%**
- **Out of stock**
- **20.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**25%**
- Signs24720% - STASS19% - PIXPRINT11% - PLEXICLICK10% - Pixie's Gifts9% - Generic7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
25K15KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/automotive/number-plate/trend)
## **Top number plate search terms**
- **number plate**341K/yr-5.1%0.4% conv. - **number plates**102K/yr-13.2%0.3% conv. - **car number plates**58K/yr+20.2%0.3% conv. - **registration plates**38K/yr-5.7%0.3% conv. - **number plates for cars uk legal**28K/yr+20.5%0.4% conv. - **4d number plates**32K/yr-6.1%0.1% conv. - **car number plate**13K/yr+67.1%0.2% conv. - **rear number plate**17K/yr+25.0%0.3% conv. - **car registration plates uk**19K/yr-4.2%0.4% conv. - **reg plates**22K/yr-14.4%0.3% conv. [**All search terms **](https://flapen.com/research/uk/automotive/number-plate/search-terms)
## **Top number plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£19K20%£25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STASS XTRA-THICK Number Plate Sticky Pads Heavy Duty Extra Strong Double Sided Adhesive Pads for Vehicle Number Plates Licence Plates Car Registration Mounting Tape (10 Strips 3mm thick)**STASS**£3.37**4.3★2,100 rev](https://www.amazon.co.uk/dp/B0CJJTTP4W) [2**Signs247 Pair of Front & Rear UK Number Plate Stickers - Highly REFLECTIVE Self-Adhesive Vinyl Road Legal for EU Travel - Ideal for Cars Caravans Motorhomes Lorries Vans & Trailers.**Signs247**£3.22**4.4★261 rev](https://www.amazon.co.uk/dp/B09LRCBHBW) [3**Personalised Novelty Number Plate ANY TEXT METAL Car Registration Sign Plaque (197mm x 44mm)**PIXPRINT**£8.31**4.0★127 rev](https://www.amazon.co.uk/dp/B0C1K7KV33) [4**PLEXICLICKPRO Number Plate Holder 2x - Black - Frameless Number Plate Surround For Acrylic UK Number Plates - Universal Reg Plate Holder - Strong & Secure License Plate Holder - 100% Made In Germany**PLEXICLICK**£15.46**4.5★313 rev](https://www.amazon.co.uk/dp/B0CD2B3WPL) [5**Personalised Plate Style Decorative Plaque Custom Text Sign in MDF or Acrylic Novelty Gift for Home or Office Just Passed Novelty Signs (EU UK Design Mdf Wood Small 19cm)**Pixie's Gifts**£5.86**4.5★220 rev](https://www.amazon.co.uk/dp/B0BN8MLVXY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Customise | Your Own Display Plates | Number Plate | Custom Any Text | Borders | Badges | Customise Your Own | Same Day**Generic**£14.71**0 rev1w ago](https://www.amazon.co.uk/dp/B0H8B4ZBV8) [**Motorbike Show Plate | 9x7 | 8x6 | 7x5 | 9x3 | 6x4 | Double Borders Motobike Number**Generic**£11.97**10 rev1mo ago](https://www.amazon.co.uk/dp/B0H2VSSLTL) [**Number Plate Sticky Pads 10 Strips Extra Strong Double Sided Sticky Pads for Car Number Plates Heavy Duty Adhesive Pads for Registration & License Plates Drill-Free Fixing Kit (3mm Thick)**ZISMA**£3.48**217 rev7mo ago](https://www.amazon.co.uk/dp/B0G8SST5L5) [**UK Car Number Plate Stickers for Driving in Europe Premium Vinyl Decals Union Jack Compliant with Post-Brexit Regulations Bubble-Free & Easy Application - Set of 2 (Front & Rear) (Neutral)**Sport Merchandise**£3.38**80 rev1y ago](https://www.amazon.co.uk/dp/B0DQQ19MZC) [**QuoteMyWall 2X Kids Toy Car Numberplate Stickers for Ride On Personalised Decals Peel & Stick for Electric Cars Childrens Scooter Trike Bike Mobility Scooter Custom Number Plates**QuoteMyWall**£2.49**208 rev1y ago](https://www.amazon.co.uk/dp/B0DND1WL81)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Motorbike Show Plate | 9x7 | 8x6 | 7x5 | 9x3 | 6x4 | Double Borders Motobike Number**Generic**£11.97**4.1★**▲ 153%**](https://www.amazon.co.uk/dp/B0H2VSSLTL) [**Customise | Your Own Display Plates | Number Plate | Custom Any Text | Borders | Badges | Customise Your Own | Same Day**Generic**£14.71**0.0★**▲ 153%**](https://www.amazon.co.uk/dp/B0H8B4ZBV8) [**2 Pack UK Number Plate Stickers Self-Adhesive Vinyl Stickers for Car Travel Weatherproof Union Jack Flag Labels Replaces EU or GB Flag Legal for Driving in Europe Post-Brexit**Rubigo**£2.78**4.4★**▲ 89%**](https://www.amazon.co.uk/dp/B0B7XYBMVN) [**2x Kids Number Plates for Ride on and Kids Electric Car | Self Adhesive (140mm x 35mm) Childrens Electric Ride on Car Trike Bike Mobility Scooter | Personalised Polyester Number Plates**PARADISE PRINT**£2.74**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B09LTF4BVW) [**Personalised Novelty Number Plate ANY TEXT METAL Car Registration Sign Plaque (197mm x 44mm)**PIXPRINT**£8.31**4.0★**▲ 79%**](https://www.amazon.co.uk/dp/B0C1K7KV33)
**~~View all trending →~~**
## **What buyers say about number plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent Product”*
**Adhesion/Stickiness**14%
*“Good adhesion”*
**Advertised Vs Actual Product**12%
*“It did the job”*
**Value For Money**10%
*“Good value for money”*
**Size-Overall**7%
*“Fit perfect”*
**Ease Of Use**4%
*“Easy to use”*
**Strength**4%
*“Very strong holds my number plates on even over bumpy roads would recommend”*
**Efficiency**4%
*“Does the job”*
**Durability**3%
*“seems very durable”*
**Assembly/Installation**3%
*“installation was quick”*
### **What buyers complain about **
**Adhesion/Stickiness**31%
*“Very poor adhesion”*
**Quality-Overall**14%
*“Bad Quality”*
**Size-Overall**9%
*“Screws are slightly too small”*
**Durability**5%
*“day 2 it fell off”*
**Color**4%
*“Colour has faded”*
**Strength**4%
*“Weak”*
**Value For Money**3%
*“Waste of money”*
**Ease Of Use**2%
*“A bit tricky to slide the plate up into the holder”*
**Advertised Vs Actual Product**2%
*“Even if this did give the measurements on the site it must have been a little misleading”*
**Thickness**2%
*“The pads themselves are about 1mm thick”*
### **Top return reasons **
**Size-Overall**40%
**Adhesion/Stickiness**9%
**Compatibility-Overall**9%
**Quality-Overall**8%
**Defective Material/Parts**7%
**Functionality-Overall**4%
**Strength**3%
**Mounting**3%
**Color**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is number plate profitable to sell on Amazon United Kingdom?**
- The niche generates £125K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the number plate niche?**
- 18 brands and 24 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in number plate?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 0.3%.
- **When does demand for number plate peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the number plate niche?**
- Listings span £2.37–£16.07; the average listing price is £6.75 (sweet spot $15–$100). The average incumbent carries 601 reviews — the moat a new listing must climb.
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