---
title: "Number Plate Holder — £137K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/number-plate-holder"
last_updated: "2026-08-07T12:40:58.333Z"
locale: en
meta:
description: "Niche score 45/100 · £137K/yr market · 272K searches/yr · £10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £137K/yr market · 272K searches/yr · £10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Number Plate Holder — £137K/yr Amazon UK Niche (2026) - Flapen"
---
# **number plate holder**
**Skip it**
Prices mostly outside the sweet spot ($5.07–$16.47) — this niche doesn't clear our bar today.
Market size 30Growth 27Conversion 57Competition 32Returns 76Price range 13Avg price 36Brand share 40Review moat 71Quality gap 79
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****671.95**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.30**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£137K**
£137K/yr · 272K searches
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.07–£16.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, number plate holder is a £137K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **number plate holder market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£103K–£129K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **63%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**15%**
- PLEXICLICK33% - L & P Car Design31% - Shudyear6% - vsshe6% - Generic4% - NovaErisobatus4% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
6K4KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/automotive/number-plate-holder/trend)
## **Top number plate holder search terms**
- **number plate holder**145K/yr+1.1%4.2% conv. - **number plate surround**14K/yr+10.5%2.7% conv. - **number plate holder uk**11K/yr-0.8%3.5% conv. - **trailer number plate holder**10K/yr+10.4%5.8% conv. - **license plate holder**10K/yr+12.9%2.4% conv. - **car number plate holder**10K/yr-3.5%3.9% conv. - **reg plate holder**9K/yr-10.7%4.4% conv. - **number plate holders**8K/yr+0.9%4.2% conv. - **mercedes number plate holder**8K/yr+0.3%1.2% conv. - **number plate surrounds**4K/yr+30.5%1.4% conv. [**All search terms **](https://flapen.com/research/uk/automotive/number-plate-holder/search-terms)
## **Top number plate holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£27K30%£41K40%£55K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2x Number Plate Holder for Car - License Plate Holder - Black - for UK Registration Plates - 520 x 110 mm - 8 Screws - Universal - Reg Plate Holders - fits for Car Caravan Trailer etc. - 52 x 11 cm**L & P Car Design**£9.36**4.3★3,015 rev](https://www.amazon.co.uk/dp/B083M8Z53N) [2**PLEXICLICK 4x Number Plate Holder - Black - Frameless Number Plate Clips For Acrylic UK Number Plates - Universal Reg Plate Holder - Strong & Secure License Plate Holder - 100% Made In Germany**PLEXICLICK**£10.51**4.5★610 rev](https://www.amazon.co.uk/dp/B0C8YZGKV2) [3**PLEXICLICKPRO Number Plate Holder 2x - Black - Frameless Number Plate Surround For Acrylic UK Number Plates - Universal Reg Plate Holder - Strong & Secure License Plate Holder - 100% Made In Germany**PLEXICLICK**£15.46**4.5★313 rev](https://www.amazon.co.uk/dp/B0CD2B3WPL) [4**4 Pcs Trailer Number Plate Holder License Plate Bracket Stainless Steel Number Plate Clips Frame Number Plate Holders Stainless Spring Loaded Steel for Trailers Caravans**Shudyear**£5.07**4.7★350 rev](https://www.amazon.co.uk/dp/B0CJBZB3B9) [5**vsshe 4pcs Plate Holder for Cars Frameless Invisible Vehicle License Plate Frame Universal Number Plates Holders Firm and Stable for 110 mm Wide License Plates 3D Austria Not Applicable**vsshe**£5.68**2.6★54 rev](https://www.amazon.co.uk/dp/B0FHQCGL51)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Universal Number Plate Holder Kit Pair of UK Registration Plate Frames Front & Rear Plate Mounts Easy Fit Clip-On Design Includes Fixing Screws Fits Standard 520mm x 111mm Plates**Generic**£10.74**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H3FWWGZN) [**4 Pack Number Plate Holder Black Stainless Steel Number Plate Clips Frameless License Plate Holder For UK Number Plates Universal Reg Plate Holder for Trailers Campervan Caravans**NovaErisobatus**£6.40**13 rev7mo ago](https://www.amazon.co.uk/dp/B0G3HZL83G) [**vsshe 4pcs Plate Holder for Cars Frameless Invisible Vehicle License Plate Frame Universal Number Plates Holders Firm and Stable for 110 mm Wide License Plates 3D Austria Not Applicable**vsshe**£5.68**54 rev1y ago](https://www.amazon.co.uk/dp/B0FHQCGL51) [**2X Black Car Number Plate Holder Surround - Front/Rear ABS Plastic License Plate Frame for Caravan Van & Trailer - Universal Fit for UK Replacement Registration Plates**Domo Corporation Ltd**£9.37**87 rev1y ago](https://www.amazon.co.uk/dp/B0DTKQZMMZ) [**RZG 1x Black Hydrographic Carbon Fibre Fiber UK EU Car Licence Registration Number Plate Holder Surround Frame**RZG**£16.47**73 rev1y ago](https://www.amazon.co.uk/dp/B0DMNJTBY3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Universal Number Plate Holder Kit Pair of UK Registration Plate Frames Front & Rear Plate Mounts Easy Fit Clip-On Design Includes Fixing Screws Fits Standard 520mm x 111mm Plates**Generic**£10.74**0.0★**▲ 273%**](https://www.amazon.co.uk/dp/B0H3FWWGZN) [**2x Number Plate Holder for Car - License Plate Holder - Black High Gloss - for UK Registration Plates - 520 x 110 mm - 8 Screws - Universal - Reg Plate Holders - fits for Car Caravan Trailer - 52x11cm**L & P Car Design**£13.70**4.4★**▲ 89%**](https://www.amazon.co.uk/dp/B00FEE0L8I) [**The Pair 2 x Super Chrome Appearance Car Registration License Number Plate Universal Surrounds Holders Frames for Visual Tuning**Master of trading**£12.78**4.4★**▲ 79%**](https://www.amazon.co.uk/dp/B01AH0U0IY) [**4 Pack Number Plate Holder Black Stainless Steel Number Plate Clips Frameless License Plate Holder For UK Number Plates Universal Reg Plate Holder for Trailers Campervan Caravans**NovaErisobatus**£6.40**4.1★**▲ 77%**](https://www.amazon.co.uk/dp/B0G3HZL83G) [**2x Number Plate Holder for Car - License Plate Holder - Black - for UK Registration Plates - 520 x 110 mm - 8 Screws - Universal - Reg Plate Holders - fits for Car Caravan Trailer etc. - 52 x 11 cm**L & P Car Design**£9.36**4.3★**▲ 69%**](https://www.amazon.co.uk/dp/B083M8Z53N)
**~~View all trending →~~**
## **What buyers say about number plate holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality and look good on car”*
**Size-Overall**19%
*“Fit perfect”*
**Value For Money**9%
*“Well worth the money”*
**Assembly/Installation**8%
*“Easy to install”*
**Ease Of Use**5%
*“Easy to use”*
**Mounting**5%
*“Great quality mounts”*
**Advertised Vs Actual Product**4%
*“It does the job”*
**Efficiency**3%
*“Works well”*
**Durability**3%
*“seems very durable”*
**Design-Overall**2%
*“Well made great design”*
### **What buyers complain about **
**Size-Overall**17%
*“Didn't fit”*
**Quality-Overall**16%
*“Preposterously low quality”*
**Strength**7%
*“very hard to the point of brittle”*
**Compatibility-Overall**7%
*“Does not fit citroen c4 picasso”*
**Value For Money**6%
*“Waste of money”*
**Material Quality**6%
*“Weak material”*
**Mechanism Issues**4%
*“They do not hold the normal plastic number plate it dose not click in the holder Ive lost my brand new privet reg because off the bad manufacturing off this product”*
**Color**3%
*“reality is very matt black”*
**Assembly/Installation**3%
*“2 out of 4 snapped on installation”*
**Rusts/Corrodes**2%
*“will rust slightly”*
### **Top return reasons **
**Size-Overall**42%
**Compatibility-Overall**11%
**Defective Material/Parts**9%
**Quality-Overall**6%
**Functionality-Overall**5%
**Advertised Vs Actual Product**4%
**Strength**4%
**Mounting**3%
**Material Quality**2%
**Width**2%
## **Common questions**
- **Is number plate holder profitable to sell on Amazon United Kingdom?**
- The niche generates £137K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the number plate holder niche?**
- 13 brands and 22 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in number plate holder?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.0%.
- **When does demand for number plate holder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the number plate holder niche?**
- Listings span £5.07–£16.47; the average listing price is £10.30 (sweet spot $15–$100). The average incumbent carries 672 reviews — the moat a new listing must climb.
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