---
title: "Non Slip Mat — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/non-slip-mat"
last_updated: "2026-08-06T20:12:11.576Z"
locale: en
meta:
description: "Niche score 42/100 · £93K/yr market · 219K searches/yr · £5.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £93K/yr market · 219K searches/yr · £5.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Non Slip Mat — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **non slip mat**
**Skip it**
Prices mostly outside the sweet spot ($3.75–$9.33) — this niche doesn't clear our bar today.
Market size 23Growth 19Conversion 77Competition 24Returns 94Price range 0Avg price 16Brand share 44Review moat 36Quality gap 78
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,898.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£93K**
£93K/yr · 219K searches
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.74**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.75–£9.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, non slip mat is a £93K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **non slip mat market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£86K–£115K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**16%**
- AIBULO27% - Armo Home23% - SOL14% - MAIYADUO9% - KAHEIGN6% - fowong6% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
7K5KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/automotive/non-slip-mat/trend)
## **Top non slip mat search terms**
- **anti slip mat**59K/yr-18.8%6.7% conv. - **non slip matting roll**47K/yr-1.6%8.4% conv. - **non slip matting**21K/yr-15.3%4.2% conv. - **anti slip**13K/yr-3.2%2.8% conv. - **non slip**11K/yr-10.2%3.2% conv. - **non slip table mat**12K/yr-26.4%1.6% conv. - **grip mat**9K/yr-7.1%6.0% conv. - **non slip mat for tray**10K/yr-18.6%2.5% conv. - **anti slip matting roll**7K/yr-1.6%6.9% conv. - **antislip matt**7K/yr-19.6%6.2% conv. [**All search terms **](https://flapen.com/research/uk/automotive/non-slip-mat/search-terms)
## **Top non slip mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£19K30%£28K40%£37K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Non Slip Mat 150x30cm Multipurpose Anti Slip Matting Roll for Rugs Car Dashboards Vans Drawers & Shelves Washable Waterproof Cut-to-Size Underlay for Home & Office (Black)**AIBULO**£5.27**4.3★4,204 rev](https://www.amazon.co.uk/dp/B07JBPD337) [2**Armo Multipurpose Non Slip Black Grip Mat PVC Anti Slip Rug Mat Pad150CM X 30CM Kitchen Underly Carpet Rug Laminate Vinyl Floor Waterproof Grip Mat Liner**Armo Home**£4.14**4.5★405 rev](https://www.amazon.co.uk/dp/B0DJYKW7TX) [3**SOL 1pk Non Slip Mat Roll - 150cm x 30cm Rubber Matting Shelf and Drawer Liner - Anti Slip Rug Underlay Grip Mat - 1pk x 150cm**SOL**£3.79**4.2★995 rev](https://www.amazon.co.uk/dp/B0B5ZZD4TF) [4**MAIYADUO Non Slip Mat 80x130 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors**MAIYADUO**£7.87**4.3★119 rev](https://www.amazon.co.uk/dp/B0DM7ML4KX) [5**KAHEIGN Multipurpose Non Slip Pad 50CM x 200CM PVC Anti Slip Rug Pad Underlay Carpet Grip Drawer Shelf Liner Waterproof Floor Cushion Mat for Home Office Cars Kitchen Bathroom (Cream White)**KAHEIGN**£6.71**4.2★550 rev](https://www.amazon.co.uk/dp/B0CXHS1CV8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**fowong Non Slip Rug Underlay 80 x 150cm PVC Rug Pads Multipurpose Anti Slip Rug Underlay Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White**fowong**£5.34**1,689 rev1y ago](https://www.amazon.co.uk/dp/B0F23LBSZR) [**fowong Anti Slip Rug Underlay 120 x 180cm Large Rug Pads for Wooden Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White**fowong**£6.75**1,689 rev1y ago](https://www.amazon.co.uk/dp/B0F23K8T1X) [**MAIYADUO Non Slip Mat 80x130 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors**MAIYADUO**£7.87**119 rev1y ago](https://www.amazon.co.uk/dp/B0DM7ML4KX) [**MAIYADUO Non Slip Mat 150x30 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors**MAIYADUO**£4.66**119 rev1y ago](https://www.amazon.co.uk/dp/B0DM7RZXRS) [**Armo Multipurpose Non Slip Black Grip Mat PVC Anti Slip Rug Mat Pad150CM X 30CM Kitchen Underly Carpet Rug Laminate Vinyl Floor Waterproof Grip Mat Liner**Armo Home**£4.14**405 rev1y ago](https://www.amazon.co.uk/dp/B0DJYKW7TX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**fowong Anti Slip Rug Underlay 120 x 180cm Large Rug Pads for Wooden Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White**fowong**£6.75**4.2★**▲ 213%**](https://www.amazon.co.uk/dp/B0F23K8T1X) [**MAIYADUO Non Slip Mat 150x30 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors**MAIYADUO**£4.66**4.3★**▲ 164%**](https://www.amazon.co.uk/dp/B0DM7RZXRS) [**fowong Non Slip Rug Underlay 80 x 150cm PVC Rug Pads Multipurpose Anti Slip Rug Underlay Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White**fowong**£5.34**4.2★**▲ 68%**](https://www.amazon.co.uk/dp/B0F23LBSZR) [**MAIYADUO Non Slip Mat 80x130 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors**MAIYADUO**£7.87**4.3★**▲ 38%**](https://www.amazon.co.uk/dp/B0DM7ML4KX) [**Non Slip Mat 150x30cm Multipurpose Anti Slip Matting Roll for Rugs Car Dashboards Vans Drawers & Shelves Washable Waterproof Cut-to-Size Underlay for Home & Office (Cream White)**AIBULO**£4.97**4.3★**▲ 22%**](https://www.amazon.co.uk/dp/B07JWKPD8J)
**~~View all trending →~~**
## **What buyers say about non slip mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**21%
*“It done the job”*
**Quality-Overall**18%
*“feels well made”*
**Grip**17%
*“non slip”*
**Value For Money**14%
*“Good price”*
**Efficiency**5%
*“Works great on my rug”*
**Size-Overall**3%
*“Fits perfect”*
**Ease Of Use**3%
*“Easy to use”*
**Ease Of Cleaning**3%
*“Seem easy to clean”*
**Adhesion/Stickiness**2%
*“excellent adhesion and holding”*
**Durability**1%
*“durable”*
### **What buyers complain about **
**Functionality-Overall**20%
*“Did not work”*
**Grip**15%
*“has slipped a few times”*
**Quality-Overall**11%
*“Poor quality”*
**Adhesion/Stickiness**9%
*“It's not very sticky”*
**Size-Overall**7%
*“Not fit for purpose”*
**Value For Money**6%
*“Not really worth it”*
**Thickness**5%
*“Not as thick as expected”*
**Flatness**2%
*“Instead its flat pack”*
**Material Quality**2%
*“are simply made of plastic”*
**Durability**2%
*“Stability poor”*
### **Top return reasons **
**Size-Overall**50%
**Functionality-Overall**9%
**Quality-Overall**8%
**Grip**7%
**Thin**5%
**Color**4%
**Adhesion/Stickiness**2%
**Advertised Vs Actual Product**2%
**Compatibility-Overall**2%
**Strength**1%
## **Common questions**
- **Is non slip mat profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 16 tracked products. 90-day search growth is -12.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the non slip mat niche?**
- 11 brands and 17 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in non slip mat?**
- Top complaints mined from reviews: Functionality-Overall, Grip, Quality-Overall. The return rate is 1.1%.
- **When does demand for non slip mat peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the non slip mat niche?**
- Listings span £3.75–£9.33; the average listing price is £5.74 (sweet spot $15–$100). The average incumbent carries 2,899 reviews — the moat a new listing must climb.
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