---
title: "motorbike lock — £533K/yr Amazon United Kingdom Niche, Score 62/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/motorbike-lock"
last_updated: "2026-07-20T19:47:40.582Z"
locale: en
meta:
description: "motorbike lock shows a sweet-spot price point ($34.10 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "motorbike lock shows a sweet-spot price point ($34.10 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "motorbike lock — £533K/yr Amazon United Kingdom Niche, Score 62/100 - Flapen"
---
# **motorbike lock**
**Worth a look**
Shows a sweet-spot price point ($34.10 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 55Conversion 47Competition 68Returns 87Price range 36Avg price 95Brand share 71Review moat 48Quality gap 55
**Avg price**
**Incredible****£34.10**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£533K**
£533K/yr · 412K searches
**Growth**
**Good****+28.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,665.82**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£7.05–£245.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, motorbike lock is a £533K/yr Amazon United Kingdom market (412K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£512K–£682K**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **73%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **174 days**
## **Competition**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**63%**
Top 20: 98%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**32%**
- Oxford16% - REAPP16% - FD-MOTO14% - H&S10% - LLWQuanZSS7% - Kryptonite5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.0% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/automotive/motorbike-lock/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£21K8%£43K12%£64K16%£85K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 33 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REAPP Alarm Disc Lock Motorbike Lock Disc Brake Lock 110db with Reminder Cable and Carry Pouch High Security Disc Lock for Motorcycle Bike Moped Motocross**REAPP**£23.22**4.4★9,150 rev](https://www.amazon.co.uk/dp/B09FX27K6P) [2**FD-Moto 1.2M*10mm 3KG Steel Motorcycle Chain Lock Padlock + 110dB Yellow Alarmed Motorbike Brake Disc Lock + 1.5M Cable**FD-MOTO**£28.19**3.8★2,251 rev](https://www.amazon.co.uk/dp/B07CZFNYHV) [3**Oxford Security Screamer 7 Alarm Disc Lock Yellow/Black LK290 with 1.5M Reminder Cable For Motorcycle Motorbike Security**LLWQuanZSS**£28.25**4.0★463 rev](https://www.amazon.co.uk/dp/B09ND74BL5) [4**H&S Heavy Duty Motorbike Lock with Padlock - Bicycle and Motorcycle Lock - Anti-Theft Thick 10mm x 1.2m Bike Locks High Security Chain - Padlock with Scratch-Proof Nylon Sleeve**H&S**£19.79**4.5★3,793 rev](https://www.amazon.co.uk/dp/B00C13AZEA) [5**Oxford OF159 H D Motorbike Chain Lock + Screamer 7 Alarm Disc Lock Yellow/Black LK290 + Free Reminder Cable 1.5M**Oxford**£51.82**4.2★264 rev](https://www.amazon.co.uk/dp/B07DN6T8CD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Burg Wachter 200D 16mm Heavy Duty D-Lock Padlock & 1M Chain Sold Secure Diamond & Gold Rated Bike Motorcycle Ebike Scooter Security Lock**Burg-Wächter**£24.68**26 rev4mo ago](https://www.amazon.co.uk/dp/B0GP73T6MB) [**Burg Wachter 200D 16mm Heavy Duty D-Lock Padlock Sold Secure Diamond & Gold Rated Bike & Motorcycle Ebike Scooter Security Lock**Burg-Wächter**£11.64**90 rev6mo ago](https://www.amazon.co.uk/dp/B0GHNQ59KR) [**Squire Barricade High Security Motorcycle Disc Lock Sold Secure Gold Approved Heavy Duty 25mm Hardened Steel Body 12mm Boron Shackle Anti-Theft Brake Disc Lock Weatherproof Made in Britain**Squire**£75.62**21 rev1y ago](https://www.amazon.co.uk/dp/B0FHX3FK7F) [**kodivenj Motorbike Disc Lock Rechargeable Alarm Disc Brake Lock 110db with Reminder Cable High Security Anti Theft Brake Disc Lock for Motorcycle Bike Moped Motocross (Yellow)**kodivenj**£13.31**23 rev1y ago](https://www.amazon.co.uk/dp/B0F92FVLHY) [**ZELENY Alarm Disc Lock Motorbike Lock Disc Brake Lock 110dB 7mm Pin Accessories with Reminder Cable and Carry Pouch High Security Disc Brake Lock for Motorbike Bike Moped (Black)**ZELENY**£20.75**614 rev1y ago](https://www.amazon.co.uk/dp/B0DM8LC5FH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burg Wachter 200D 16mm Heavy Duty D-Lock Padlock & 1M Chain Sold Secure Diamond & Gold Rated Bike Motorcycle Ebike Scooter Security Lock**Burg-Wächter**£24.68**4.8★**▲ 184%**](https://www.amazon.co.uk/dp/B0GP73T6MB) [**Hiplok DX1000 Anti-Angle-Grinder D Lock Sold Secure Powered Cycle Diamond Heavy Duty U Lock for Bicycle E-Bike Cargo Bike & Motorbike High Security Bike Lock with 3 Keys**Hiplok**£245.43**4.7★**▲ 133%**](https://www.amazon.co.uk/dp/B0D7JVP6QL) [**kodivenj Motorbike Disc Lock Rechargeable Alarm Disc Brake Lock 110db with Reminder Cable High Security Anti Theft Brake Disc Lock for Motorcycle Bike Moped Motocross (Yellow)**kodivenj**£13.31**4.3★**▲ 106%**](https://www.amazon.co.uk/dp/B0F92FVLHY) [**Squire Barricade High Security Motorcycle Disc Lock Sold Secure Gold Approved Heavy Duty 25mm Hardened Steel Body 12mm Boron Shackle Anti-Theft Brake Disc Lock Weatherproof Made in Britain**Squire**£75.62**4.5★**▲ 39%**](https://www.amazon.co.uk/dp/B0FHX3FK7F) [**Oxford Security Screamer 7 Alarm Disc Lock Yellow/Black LK290 with 1.5M Reminder Cable For Motorcycle Motorbike Security**LLWQuanZSS**£28.25**4.0★**▲ 38%**](https://www.amazon.co.uk/dp/B09ND74BL5)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Seems well made”*
**Locking Mechanism**16%
*“the lock is very good”*
**Value For Money**13%
*“Excellent value”*
**Strength**10%
*“Solid construction, seems great 👍🏻 The lock seems to be of a solid construction, it's sturdy and has a decent weight”*
**Advertised Vs Actual Product**7%
*“Just what I wanted”*
**Ease Of Use**6%
*“Easy to use”*
**Size-Overall**5%
*“It fits”*
**Security**4%
*“Felt very solid and secure”*
**Weight Heavy**3%
*“Heavy”*
**Durability**3%
*“it's a durable”*
### **What buyers complain about **
**Durability**17%
*“Broke after a month”*
**Noise Level**11%
*“Very loud”*
**Locking Mechanism**10%
*“Lock broke”*
**Quality-Overall**7%
*“i wish i had spent a bit more to get a better quality lock”*
**Size-Overall**5%
*“A bit small”*
**Ease Of Use**4%
*“Unable to use it”*
**Value For Money**4%
*“also very expensive”*
**Rusts/Corrodes**3%
*“Four months later the pins inside the lock barrel have rusted together”*
**Weight Heavy**3%
*“It's quite heavy”*
**Advertised Vs Actual Product**3%
*“Not as stated”*
### **Top return reasons **
**Size-Overall**41%
**Weight Heavy**14%
**Functionality-Overall**7%
**Compatibility-Overall**5%
**Locking Mechanism**5%
**Quality-Overall**3%
**Noise Level**3%
**Strength**3%
**Defective Material/Parts**3%
**Durability**2%
## **Common questions**
- **Is motorbike lock profitable to sell on Amazon United Kingdom?**
- The niche generates £533K/yr across 33 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +28.0%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the motorbike lock niche?**
- 22 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in motorbike lock?**
- Top complaints mined from reviews: Durability, Noise Level, Locking Mechanism. The return rate is 1.4%.
- **When does demand for motorbike lock peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the motorbike lock niche?**
- Listings span £7.05–£245.43; the average listing price is £34.10 (sweet spot $15–$100). The average incumbent carries 1,666 reviews — the moat a new listing must climb.
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