---
title: "Matt Black Spray Paint — £171K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/matt-black-spray-paint"
last_updated: "2026-08-09T18:42:03.021Z"
locale: en
meta:
description: "Niche score 47/100 · £171K/yr market · 184K searches/yr · £8.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £171K/yr market · 184K searches/yr · £8.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Matt Black Spray Paint — £171K/yr Amazon UK Niche (2026) - Flapen"
---
# **matt black spray paint**
**Skip it**
Prices mostly outside the sweet spot ($3.18–$13.27) — this niche doesn't clear our bar today.
Market size 35Growth 63Conversion 92Competition 24Returns 99Price range 0Avg price 23Brand share 31Review moat 42Quality gap 37
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+40.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,306.26**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£171K**
£171K/yr · 184K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£8.30**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.18–£13.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, matt black spray paint is a £171K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matt black spray paint market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£166K–£208K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**11%**
- Hammerite41% - Hycote23% - Simoniz15% - Polar Specialist Coatings4% - Auto Extreme3% - JENOLITE3% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +40.5% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/automotive/matt-black-spray-paint/trend)
## **Top matt black spray paint search terms**
- **black spray paint for metal**75K/yr+38.9%8.8% conv. - **hammerite spray paint**45K/yr+25.1%5.7% conv. - **black metal spray paint**35K/yr+38.5%10.1% conv. - **hamerite. spray paint**6K/yr+101.0%6.7% conv. - **black hammerite spray paint**7K/yr+38.5%15.0% conv. - **black metal spray paint outdoor**4K/yr+113.9%8.7% conv. - **hammerite black metal paint spray**5K/yr+119.5%12.2% conv. - **hammerite spray**4K/yr+47.0%5.1% conv. - **hammerite spray paint black**2K/yr+21.0%10.8% conv. [**All search terms **](https://flapen.com/research/uk/automotive/matt-black-spray-paint/search-terms)
## **Top matt black spray paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£34K30%£51K40%£69K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hammerite Spray Paint for Metal. Direct to Rust Exterior Black Metal Paint Smooth Finish. Corrosion Resistant Black Gloss Paint and Rust Remover 8 Year Protection - 400ml Aerosol 0.5 SqM Coverage**Hammerite**£9.95**4.7★6,559 rev](https://www.amazon.co.uk/dp/B0041WCPL0) [2**Hycote Fast Drying Aerosol Car Spray Paint Satin Black 400 ml**Hycote**£4.84**4.6★1,998 rev](https://www.amazon.co.uk/dp/B000LD6MVW) [3**Simoniz Matt Black Spray Paint Easy To Use Black Aerosol Spray Paint For Wood Metal & Plastic Surfaces Perfect Car Paint For Bodywork Wheels Or Around The Home Fast Drying & Durable Paint 500ml**Simoniz**£4.62**4.6★628 rev](https://www.amazon.co.uk/dp/B009LHA5ZS) [4**Hammerite Spray Paint for Metal. Direct to Rust Exterior Black Metal Paint Satin Finish. Corrosion Resistant Black Paint and Rust Remover 8 Year Protection - 400ml Aerosol 0.5 SqM Coverage**Hammerite**£10.37**4.7★2,767 rev](https://www.amazon.co.uk/dp/B0041WHCLI) [5**Polar Direct to Rust Metal Spray Paint - 2 x 400ml Satin Black - Durable All-in-One Paint & Primer - For Outdoor & Indoor - Corrosion Resistant Tough Protection - Metal Primer**Polar Specialist Coatings**£13.27**4.5★4,081 rev](https://www.amazon.co.uk/dp/B084HDPT5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JENOLITE Directorust Spray Paint Satin Finish | BLACK | 500ml | Direct To Rust Spray Paint For Metal | All-In-One Multi Surface Paint for Metal Wood Plastic Ceramic | RAL 9005**JENOLITE**£12.09**4,679 rev4mo ago](https://www.amazon.co.uk/dp/B0GSXN3P3J) [**Balaju Height 4x BH Black Gloss Spray Paint Quick Dry Petrol Resistant Hard Wearing Crack Resistant Interior & Exterior Car Metal Wood Plastic Surfaces 250ml each Pack of 4**Balaju Height**£12.66**5 rev11mo ago](https://www.amazon.co.uk/dp/B0FMM98Y5K) [**Nitromors Matt Black Metal Spray Paint 500 ml - UV & Fade Resistant for Metal Doors Garden Furniture Gates - No Primer Needed Rust Protection**Nitromors**£8.59**64 rev3y ago](https://www.amazon.co.uk/dp/B0C2CVNSL3) [**Polar Direct to Rust Metal Spray Paint - 2 x 400ml Satin Black - Durable All-in-One Paint & Primer - For Outdoor & Indoor - Corrosion Resistant Tough Protection - Metal Primer**Polar Specialist Coatings**£13.27**4,081 rev5y ago](https://www.amazon.co.uk/dp/B084HDPT5K) [**HitlineUK 2 x 400ml Black Gloss Spray Paint Multi-Surface Aerosol for Metal Wood Plastic Quick Drying Durable Gloss Finish Pack of 2**HitlineUK**£8.80**287 rev6y ago](https://www.amazon.co.uk/dp/B08Z4G6WX2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JENOLITE Directorust Spray Paint Satin Finish | BLACK | 500ml | Direct To Rust Spray Paint For Metal | All-In-One Multi Surface Paint for Metal Wood Plastic Ceramic | RAL 9005**JENOLITE**£12.09**4.5★**▲ 171%**](https://www.amazon.co.uk/dp/B0GSXN3P3J) [**Balaju Height 4x BH Black Gloss Spray Paint Quick Dry Petrol Resistant Hard Wearing Crack Resistant Interior & Exterior Car Metal Wood Plastic Surfaces 250ml each Pack of 4**Balaju Height**£12.66**3.9★**▲ 81%**](https://www.amazon.co.uk/dp/B0FMM98Y5K) [**Hycote Fast Drying Aerosol Car Spray Paint Matt Black 400 ml**Hycote**£5.75**4.6★**▲ 79%**](https://www.amazon.co.uk/dp/B003MI0JOY) [**Hycote Fast Drying Aerosol Car Spray Paint Gloss Black 400 ml**Hycote**£5.44**4.6★**▲ 48%**](https://www.amazon.co.uk/dp/B000LD4V2E) [**Hammerite Direct to Rust Metal Paint Aerosol Hammered Finish 400ML Silver**Hammerite**£10.06**4.7★**▲ 44%**](https://www.amazon.co.uk/dp/B0042LGIB8)
**~~View all trending →~~**
## **What buyers say about matt black spray paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent product”*
**Spray/Flow**17%
*“with an excellent spray pattern”*
**Paint Quality**16%
*“The paint is of good quality”*
**Value For Money**10%
*“Decent price”*
**Advertised Vs Actual Product**9%
*“Works like it should”*
**Ease Of Use**7%
*“Easy to use”*
**Coverage**3%
*“Covers well”*
**Color**3%
*“lovely colour”*
**Efficiency**2%
*“Worked really well”*
**Smell**1%
*“Not to strong of a odor with good versatility”*
### **What buyers complain about **
**Spray/Flow**24%
*“Spray didnt work”*
**Paint Quality**24%
*“so you are left with half a can of paint that you can't use”*
**Quality-Overall**6%
*“Poor quality nozzle”*
**Functionality-Overall**5%
*“Doesn't work”*
**Rusts/Corrodes**4%
*“They aren't particularly rotten just a lot of surface rust”*
**Advertised Vs Actual Product**3%
*“photos are misleading”*
**Thickness**3%
*“Too thin”*
**Adhesion/Stickiness**3%
*“Does not adhere to plastic”*
**Durability**3%
*“Didn't last 2 miniuts and ran out”*
**Metal Quality**2%
*“only one star because it wont do the job for all metals”*
### **Top return reasons **
**Spray/Flow**20%
**Color**20%
**Paint Quality**18%
**Defective Material/Parts**6%
**Functionality-Overall**5%
**Leak-Proof**4%
**Compatibility-Overall**3%
**Quality-Overall**3%
**Jamming/Clogging**2%
**Product Condition**2%
## **Common questions**
- **Is matt black spray paint profitable to sell on Amazon United Kingdom?**
- The niche generates £171K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the matt black spray paint niche?**
- 12 brands and 82 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in matt black spray paint?**
- Top complaints mined from reviews: Spray/Flow, Paint Quality, Quality-Overall. The return rate is 0.3%.
- **When does demand for matt black spray paint peak?**
- Demand peaks in Apr–May; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the matt black spray paint niche?**
- Listings span £3.18–£13.27; the average listing price is £8.30 (sweet spot $15–$100). The average incumbent carries 2,306 reviews — the moat a new listing must climb.
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