---
title: "heated gloves — £506K/yr Amazon United Kingdom Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/heated-gloves"
last_updated: "2026-07-20T18:46:22.418Z"
locale: en
meta:
description: "heated gloves shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "heated gloves shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "heated gloves — £506K/yr Amazon United Kingdom Niche, Score 60/100 - Flapen"
---
# **heated gloves**
**Worth a look**
Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 0Conversion 11Competition 88Returns 65Price range 76Avg price 95Brand share 91Review moat 70Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****£39.30**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****£3.70–£115.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****719.32**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.4%**
return rate — above 6% kills the launch gate
**Market size**
**Good****£506K**
£506K/yr · 1.5M searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-87.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, heated gloves is a £506K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **30K–40K**
- avg 100–250/product
- **Revenue / yr**
- **£1.2M–£1.6M**
- units × avg price
- **Launch success**
- **4%**
- 1 of 25 new (360d)
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **54.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **189 days**
## **Competition**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**44%**
Top 20: 83%
**Top-5 click share**
**27%**
Top 20: 60%
**Open market**
**52%**
- Sun Will10% - Minthouz10% - GOUNOD9% - day wolf7% - COVVY7% - BEAST RAGE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -87.1% search growth over the last 90 days.
225K175KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 76.9×
[**Open Trend **](https://flapen.com/research/uk/automotive/heated-gloves/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£15K6%£30K9%£46K12%£61K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 68 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GOUNOD Winter Gloves for Men Women Thermal Insulated Waterproof Windproof Cold Weather Gloves Touchscreen Screen Compatible Non-Slip Grip Great for Running Driving Cycling Hiking (Gray XS)**GOUNOD**£10.60**4.2★151 rev](https://www.amazon.co.uk/dp/B0FS78ZPZS) [2**COVVY Heated Gloves for Men Women 7.4V 3000mAH Rechargeable Battery Touchscreen Ski Heating Gloves 3 Adjustable Heating Levels Hand Warmer for Winter Skiing Hunting Cycling Camping (XL)**COVVY**£26.07**4.2★140 rev](https://www.amazon.co.uk/dp/B0CDWHHRYF) [3**Sun Will Heated Motorcycle Gloves for Men Winter Waterproof Warm heated riding gloves motorcycle Rechargeable for mens womens Cold Weather Outdoor Cycling Driving Hunting Skiing Snowboarding**Sun Will**£86.29**3.9★562 rev](https://www.amazon.co.uk/dp/B07V9X5ZK2) [4**Minthouz Heated Gloves 7.4V Rechargeable Heated Gloves for Men Women Touchscreen & Weatherproof Non-slip Design Electric Gloves for Motorcycle Cycling Skiing Outdoor Activities - L**Minthouz**£38.28**4.2★384 rev](https://www.amazon.co.uk/dp/B0FG2KMKPN) [5**Lorrtta Heated Gloves for Men Women Upgrade Heated Motorcycle Gloves with Anti-Drop Design 3000mAh 2 Battery Rechargeable Winter Gloves for Skiing Motorcycle Cycling Fishing Size XL**Lorrtta**£40.05**3.4★17 rev](https://www.amazon.co.uk/dp/B0FY37WKC2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KQLHLHDYZ USB Heated Gloves Men Women Electric Hand Warmer Gloves for Indoor Outdoor Adjustable Temperature Hand Warmers Gloves**KQLHLHDYZ**£12.38**15 rev6mo ago](https://www.amazon.co.uk/dp/B0GF7JVMD5) [**Heated Gloves for Men Women Full Finger Hand Warmers Winter Warm Knit Gloves Washable Gloves with 3 Levels Adjustable Temperature for Indoor Outdoor**SUJAHHUJIQ**£10.09**10 rev6mo ago](https://www.amazon.co.uk/dp/B0GDZJ8Q69) [**Heated Gloves for Men Women USB Electric Heating Gloves with 3 Temperature Levels Windproof & Touchscreen Full Finger Hand Warmers for Outdoor Cycling Winter Activities(Not Include Power Bank)**HDAKDDHG**£13.03**13 rev7mo ago](https://www.amazon.co.uk/dp/B0G3VKTTFR) [**Victoper 2025 Upgraded Heated Gloves for Men & Women Rechargeable Electric Winter Gloves with Waterproof & Windproof Design 3 Heat Settings Ideal for Motorcycle Riding Skiing (L)**Victoper**£36.79**2 rev7mo ago](https://www.amazon.co.uk/dp/B0G39Q34BS) [**USB Heated Gloves Men Women Electric Thermal Heating Finger Gloves Lightweight Thin Winter Warming Hand Warmers Glove Ladies for Work Cycling Bike Riding Ski Indoor Outdoor Use**Ashloter**£11.12**5 rev8mo ago](https://www.amazon.co.uk/dp/B0G2JDTY5J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ehsbuy Winter Gloves for Women Knit Thermal Warm Fleece Lined Touch Screen Gloves for Outdoor Sports**ehsbuy**£8.17**4.2★**▲ 511%**](https://www.amazon.co.uk/dp/B0CQFWFQ4B) [**Coyonce Heated Gloves 3 Levels Heated Gloves Rechargeable with 7.4V 6000mAh Power Bank Touchscreen Heated Motorcycle Gloves Windproof Waterproof Non-slip Motorbike USB Gloves for Men Women XL**Coyonce**£44.29**4.2★**▲ 496%**](https://www.amazon.co.uk/dp/B0FHWG6NVB) [**BEAST RAGE Waterproof Winter Gloves for Men Women -10 Coldproof Touchscreen Ski Gloves Windproof Anti-Slip Warm Thermal Gloves Cold Weather Ski Gloves for Cycling Running Riding Skiing (BLACK L)**BEAST RAGE**£12.28**3.0★**▲ 483%**](https://www.amazon.co.uk/dp/B0DTJ7XZ5J) [**Electric Heating Gloves - Waterproof Thermal Heated Gloves with 3 Temperature Settings Screen Touch and Power Bank Pocket for Winter Sports Cycling Work**UouNeaCo**£28.47**4.5★**▲ 423%**](https://www.amazon.co.uk/dp/B0FR4YFKV4) [**USB Heated Gloves for Men Women Winter Hands Warm Glove Full Hands Touchscreen Laptop Gloves Knitting Heating Mittens Adjustable and Washable Thermal Glove for Indoor Outdoor Room (Black)**Mahiot**£7.25**3.8★**▲ 403%**](https://www.amazon.co.uk/dp/B0FNCRBGD3)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**33%
*“Keeping my hands warm”*
**Quality-Overall**10%
*“They seem to be pretty well-made”*
**Heating**5%
*“Great Heated Gloves”*
**Value For Money**5%
*“Excellent value for money”*
**Charging**4%
*“hold their charge well”*
**Ease Of Use**4%
*“Easy to use”*
**Battery Life**4%
*“battery lasts”*
**Advertised Vs Actual Product**4%
*“As described so perfect for what I need”*
**Comfort-Overall**3%
*“Comfortable”*
**Size-Overall**3%
*“they were a snug fit”*
### **What buyers complain about **
**Charging**11%
*“Charger is pretty bad”*
**Quality-Overall**10%
*“Quality Control seems a bit bad”*
**Heating**8%
*“with the heat generated feeling inadequate”*
**Durability**8%
*“Broke”*
**Size-Overall**8%
*“tight”*
**Battery Life**7%
*“battery has died”*
**Warmth**7%
*“Not very good at keeping the hands warm”*
**Water Resistance**3%
*“when using u cant get them wet”*
**Advertised Vs Actual Product**2%
*“Not what is stated”*
**Ease Of Use**2%
*“Difficult to even get the hands in”*
### **Top return reasons **
**Size-Overall**36%
**Charging**18%
**Heating**11%
**Functionality-Overall**6%
**Warmth**5%
**Battery Life**2%
**Defective Material/Parts**2%
**Comfort-Overall**2%
**Durability**1%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is heated gloves profitable to sell on Amazon United Kingdom?**
- The niche generates £506K/yr across 68 tracked products. 1 of 25 products launched in the last 360 days are still selling. 90-day search growth is -87.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the heated gloves niche?**
- 43 brands and 53 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in heated gloves?**
- Top complaints mined from reviews: Charging, Quality-Overall, Heating. The return rate is 2.4%.
- **When does demand for heated gloves peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 76.9× the quietest.
- **What does it cost to enter the heated gloves niche?**
- Listings span £3.70–£115.17; the average listing price is £39.30 (sweet spot $15–$100). The average incumbent carries 719 reviews — the moat a new listing must climb.
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