---
title: "Hammerite Grey Metal Paint — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/hammerite-grey-metal-paint"
last_updated: "2026-08-09T07:24:07.534Z"
locale: en
meta:
description: "Niche score 46/100 · £47K/yr market · 48K searches/yr · £8.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £47K/yr market · 48K searches/yr · £8.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hammerite Grey Metal Paint — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **hammerite grey metal paint**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 52Conversion 94Competition 30Returns 97Price range 18Avg price 23Brand share 29Review moat 40Quality gap 57
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+22.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,512.69**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£8.36**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.73–£17.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£47K**
£47K/yr · 48K searches
According to Flapen's Amazon United Kingdom niche tracking, hammerite grey metal paint is a £47K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar–Apr–May–Aug. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hammerite grey metal paint market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£33K–£42K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#388**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **50%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**9%**
- Hammerite58% - 151 Coatings14% - RUSTINS7% - Xtremeauto5% - PNJB5% - VGSEBA3% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +22.6% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Aug · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/automotive/hammerite-grey-metal-paint/trend)
## **Top hammerite grey metal paint search terms**
- **silver metal paint**14K/yr+22.5%6.0% conv. - **silver paint for metal**12K/yr+22.5%6.3% conv. - **hammerite silver metal paint**8K/yr+40.4%13.2% conv. - **silver hammerite metal paint**5K/yr+39.0%12.8% conv. - **hammerite silver**3K/yr+39.8%8.6% conv. - **silver radiator paint**3K/yr-28.1%2.8% conv. - **stainless steel paint**3K/yr-3.4%1.3% conv. [**All search terms **](https://flapen.com/research/uk/automotive/hammerite-grey-metal-paint/search-terms)
## **Top hammerite grey metal paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hammerite Direct to Rust Metal Paint Smooth Silver Finish 250ml Durable Protective Coating for Indoor & Outdoor Metal Surfaces Quick Drying Long-Lasting Rust Protection**Hammerite**£7.41**4.6★21,619 rev](https://www.amazon.co.uk/dp/B001GU4DEC) [2**151 Metallic Paint 180ml Silver**151 Coatings**£3.73**4.3★897 rev](https://www.amazon.co.uk/dp/B00N4Z5VFW) [3**Hammerite 5084798 Direct to Rust Metal Paint - Hammered Silver Finish 250ML**Hammerite**£7.63**4.6★1,158 rev](https://www.amazon.co.uk/dp/B001GU4D6A) [4**RUSTINS MPSR250 250ml Metal Paint - Silver**RUSTINS**£7.09**4.4★3,179 rev](https://www.amazon.co.uk/dp/B00F453BUW) [5**Hammerite Spray Paint for Metal. Direct to Rust Exterior Silver Metal Paint Smooth Finish. Corrosion Resistant Silver Gloss Paint and Rust Remover 8 Year Protection - 400ml Aerosol 0.5 SqM Coverage**Hammerite**£10.19**4.7★983 rev](https://www.amazon.co.uk/dp/B004Z4UMDW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nicpro Metallic Silver Acrylic Paint 4oz/120ml Silver Leaf Paint Non Toxic Non Fading Art Craft Paints for Canvas Wood Clay Fabric Metal Furniture Art Supplies**Nicpro**£7.04**2,025 rev9mo ago](https://www.amazon.co.uk/dp/B0FS6KKT2V) [**PNJB Non-Drip Metallic Silver Gloss Paint Quick-Drying Interior and Exterior Long-Lasting Protection Ideal For Wood Metal 300ml (1PCS)**PNJB**£8.89**6 rev1y ago](https://www.amazon.co.uk/dp/B0DT9S94XK) [**PNJB Bright Silver Metallic Paint Interior & Exterior Ideal On Metal Quick Drying Wood And Concrete Protective Coating Longlasting 300ml (1PCS)**PNJB**£8.42**40 rev1y ago](https://www.amazon.co.uk/dp/B0DJW1WPYZ) [**VGSEBA Acrylic Paint Metallic Silver Non Toxic Non Fading**VGSEBA**£8.06**3,002 rev3y ago](https://www.amazon.co.uk/dp/B0C6DDQFZ3) [**Xtremeauto Enamel Touch Up Paint 30ml For Kitchen Appliances & Bathroom - Fast Drying Repair - Suitable For Radiator Shower Fridge Sink Chips and Scrapes (Silver)**Xtremeauto**£8.32**2,006 rev3y ago](https://www.amazon.co.uk/dp/B0BG35RD9D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nicpro Metallic Silver Acrylic Paint 4oz/120ml Silver Leaf Paint Non Toxic Non Fading Art Craft Paints for Canvas Wood Clay Fabric Metal Furniture Art Supplies**Nicpro**£7.04**4.7★**▲ 173%**](https://www.amazon.co.uk/dp/B0FS6KKT2V) [**PNJB Non-Drip Metallic Silver Gloss Paint Quick-Drying Interior and Exterior Long-Lasting Protection Ideal For Wood Metal 300ml (1PCS)**PNJB**£8.89**3.4★**▲ 97%**](https://www.amazon.co.uk/dp/B0DT9S94XK) [**RUSTINS MPSR250 250ml Metal Paint - Silver**RUSTINS**£7.09**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B00F453BUW) [**Hammerite 5158234 750ml Metal Paint - Smooth Silver**Hammerite**£16.86**4.7★**▲ 47%**](https://www.amazon.co.uk/dp/B0082LTMCG) [**Hammerite Direct to Rust Metal Paint Aerosol Hammered Finish 400ML Silver**Hammerite**£10.06**4.7★**▲ 38%**](https://www.amazon.co.uk/dp/B0042LGIB8)
**~~View all trending →~~**
## **What buyers say about hammerite grey metal paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**23%
*“Hard wearing quality paint”*
**Quality-Overall**16%
*“Excellent product”*
**Value For Money**14%
*“Excellent price excellent quality Great packaging”*
**Ease Of Use**9%
*“Very easy to use”*
**Spray/Flow**6%
*“Sprays evenly, good colour”*
**Color**4%
*“Good colour”*
**Coverage**3%
*“Good coverage”*
**Advertised Vs Actual Product**3%
*“does the job”*
**Engraving/Paint/Sublimation**2%
*“Nice metallic silver paint”*
**Rusts/Corrodes**2%
*“Excellent rust coverage”*
### **What buyers complain about **
**Color**13%
*“No idea where the black came from”*
**Paint Quality**11%
*“Paint very runny”*
**Spray/Flow**11%
*“The nozzle is really problematic”*
**Quality-Overall**7%
*“Very poor quality not metallic”*
**Advertised Vs Actual Product**5%
*“The parcels (4) were left just inside the drive gate in the pouring rain not as stated in the porch”*
**Smell**5%
*“it still isent dry cant get the smell of paint out of my room”*
**Value For Money**4%
*“Expensive,”*
**Size-Overall**4%
*“Small pot”*
**Ease Of Use**3%
*“Basically impossible to use”*
**Leak-Proof**3%
*“Tried the nozzle it spluttered then leaked everywhere”*
### **Top return reasons **
**Color**36%
**Paint Quality**16%
**Spray/Flow**16%
**Size-Overall**8%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Functionality-Overall**3%
**Value For Money**2%
**Leak-Proof**2%
**Compatibility-Overall**1%
## **Common questions**
- **Is hammerite grey metal paint profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the hammerite grey metal paint niche?**
- 10 brands and 79 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in hammerite grey metal paint?**
- Top complaints mined from reviews: Color, Paint Quality, Spray/Flow. The return rate is 0.6%.
- **When does demand for hammerite grey metal paint peak?**
- Demand peaks in Mar–Apr–May–Aug; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the hammerite grey metal paint niche?**
- Listings span £3.73–£17.45; the average listing price is £8.36 (sweet spot $15–$100). The average incumbent carries 2,513 reviews — the moat a new listing must climb.
## **Related niches in Automotive**
- 66 [**conservatory roof cleaner**](https://flapen.com/research/uk/automotive/conservatory-roof-cleaner)£161K/yr+19.9%**Worth a look**- 66 [**12v water pump**](https://flapen.com/research/uk/automotive/12v-water-pump)£149K/yr+67.3%**Worth a look**- 66 [**car flags**](https://flapen.com/research/uk/automotive/car-flags)£60K/yr>1,000%**Worth a look**- 67 [**ac recharge kit**](https://flapen.com/research/uk/automotive/ac-recharge-kit)£241K/yr>1,000%**Worth a look**- 67 [**jockey wheel**](https://flapen.com/research/uk/automotive/jockey-wheel)£182K/yr+52.3%**Worth a look**- 67 [**car jack**](https://flapen.com/research/uk/automotive/car-jack)£873K/yr+21.6%**Launch it**[**All Automotive niches **](https://flapen.com/research/uk/automotive)