---
title: "Products — funnel - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/funnel/products"
last_updated: "2026-07-21T07:43:14.966Z"
locale: en
meta:
  description: "funnel shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "funnel shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — funnel - Flapen"
---

# **funnel**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 31Conversion 96Competition 65Returns 99Price range 0Avg price 14Brand share 68Review moat 60Quality gap 65

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,113.92**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£473K**

£473K/yr · 698K searches

**Growth**

**Okay****+4.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.01**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.81–£9.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100