---
title: "funnel — £473K/yr Amazon United Kingdom Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/funnel"
last_updated: "2026-07-20T18:41:54.584Z"
locale: en
meta:
description: "funnel shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "funnel shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "funnel — £473K/yr Amazon United Kingdom Niche, Score 60/100 - Flapen"
---
# **funnel**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 31Conversion 96Competition 65Returns 99Price range 0Avg price 14Brand share 68Review moat 60Quality gap 65
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,113.92**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£473K**
£473K/yr · 698K searches
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.01**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.81–£9.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, funnel is a £473K/yr Amazon United Kingdom market (698K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£401K–£501K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **64%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **186 days**
## **Competition**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**64%**
Top 20: 94%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**32%**
- Draper23% - Chef Aid18% - LIQVEE9% - KINDOYO8% - HENDI6% - YUOIUX4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.
15K10KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/automotive/funnel/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£19K8%£38K12%£57K16%£76K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 36 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Draper 4 Piece Plastic Funnel Set | 50mm | 75mm | 100mm | 115mm | Filling Bottles and Containers Funnels | Multifunction Funnel Kit | 43853 Blue**Draper**£4.80**4.5★5,079 rev](https://www.amazon.co.uk/dp/B000ZI0ZU2) [2**Chef Aid Set of 3 Funnels White 10E01749**Chef Aid**£1.81**4.4★1,143 rev](https://www.amazon.co.uk/dp/B00175HEXS) [3**Draper 140mm PVC Flexible Funnel | Gauze Filter | Handle for Efficient Refilling | Multifunctional Funnels | 56141 Black**Draper**£3.30**4.5★7,419 rev](https://www.amazon.co.uk/dp/B0001K9WB2) [4**Chef Aid Set of Funnels Colours May Vary**Chef Aid**£3.39**4.6★260 rev](https://www.amazon.co.uk/dp/B008YW569G) [5**HENDI Funnel 100x(H)130 mm**HENDI**£2.04**4.6★901 rev](https://www.amazon.co.uk/dp/B07D7NN8R3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3-Piece Stainless Steel Kitchen Funnel Set for Liquids Oils Powders Multi-Sized (1.77 2.2 2.95) Durable & Easy Clean**Quavendrix**£4.19**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GJ4TYH56) [**3pcs Stainless Steel Funnel Set Kitchen Funnels Wide Mouth & Narrow Spouts for Liquid Transfer Oil Spices Rust-Resistant Easy to Clean**Tholire**£4.18**13 rev1y ago](https://www.amazon.co.uk/dp/B0FBWHLTP3) [**Oil Funnel 12.5cm Wide Mouth Funnel for Car Engine Oil Coolant Washer Fluid & Liquid Transfer Durable ABS Plastic Funnel for Automotive Garage Kitchen Use**YUOIUX**£4.58**100 rev1y ago](https://www.amazon.co.uk/dp/B0F3J352GM) [**3 Pcs Silicone Kitchen Small Funnels for Filling Bottles**Gaaines**£3.64**63 rev1y ago](https://www.amazon.co.uk/dp/B0DW3YYL6F) [**CLEAR PLASTIC FUNNEL FOR Bottle Filling Essential Oils Arts & Crafts Supplies Science Laboratory Chemicals-18CM (1)**1ABOVE**£3.89**146 rev1y ago](https://www.amazon.co.uk/dp/B0DJFL4RV1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Draper 4 Piece Plastic Funnel Set | 50mm | 75mm | 100mm | 115mm | Filling Bottles and Containers Funnels | Multifunction Funnel Kit | 43853 Blue**Draper**£4.80**4.5★**▲ 215%**](https://www.amazon.co.uk/dp/B000ZI0ZU2) [**KINDOYO Set of 4 Collapsible Silicone Funnels - Blue (2) + Green (2) 1cm & 1.5cm Kitchen & Household BPA Free Dishwasher Safe**KINDOYO**£2.81**3.7★**▲ 208%**](https://www.amazon.co.uk/dp/B0D89QRPTW) [**3-Piece Stainless Steel Kitchen Funnel Set for Liquids Oils Powders Multi-Sized (1.77 2.2 2.95) Durable & Easy Clean**Quavendrix**£4.19**2.3★**▲ 196%**](https://www.amazon.co.uk/dp/B0GJ4TYH56) [**KINDOYO 5 Pcs Silicone Collapsible Funnel Set - Flexible Foldable Funnel Cooking Gel Funnel Kitchen Gadgets for Transferring of Liquid Fluids Powders Spices (Blue*2 + Green*2 + Pink*1)**KINDOYO**£3.38**3.9★**▲ 112%**](https://www.amazon.co.uk/dp/B0D89WDBQD) [**Chef Aid Set of Funnels Colours May Vary**Chef Aid**£3.39**4.6★**▲ 83%**](https://www.amazon.co.uk/dp/B008YW569G)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“It is well made”*
**Advertised Vs Actual Product**16%
*“Works as should”*
**Value For Money**15%
*“Good Value”*
**Size-Overall**13%
*“Easy to fit for your uses”*
**Ease Of Use**8%
*“Easy to use”*
**Ease Of Cleaning**4%
*“Cleaning is easy”*
**Strength**3%
*“Stainless steel feels solid”*
**Leak-Proof**2%
*“Helps avoid spillages”*
**Efficiency**2%
*“Does the job”*
**Color**2%
*“lovely colour”*
### **What buyers complain about **
**Size-Overall**32%
*“Quite small”*
**Quality-Overall**15%
*“Awful quality”*
**Material Quality**7%
*“Cheap material”*
**Filtration**5%
*“No filter”*
**Strength**3%
*“a little brittle”*
**Thin**2%
*“pipe is a bit thin”*
**Flexibility**2%
*“dont fold completely after use”*
**Defective Material/Parts**2%
*“Received damaged product”*
**Leak-Proof**2%
*“diesel spilled everywere”*
**Value For Money**2%
*“Price is high”*
### **Top return reasons **
**Size-Overall**63%
**Defective Material/Parts**9%
**Quality-Overall**6%
**Filtration**3%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Functionality-Overall**2%
**Strength**2%
**Compatibility-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is funnel profitable to sell on Amazon United Kingdom?**
- The niche generates £473K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the funnel niche?**
- 28 brands and 100 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in funnel?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.3%.
- **When does demand for funnel peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the funnel niche?**
- Listings span £1.81–£9.68; the average listing price is £5.01 (sweet spot $15–$100). The average incumbent carries 1,114 reviews — the moat a new listing must climb.
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