---
title: "Ford Fiesta Car Mats — £27K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/ford-fiesta-car-mats"
last_updated: "2026-08-09T11:19:41.770Z"
locale: en
meta:
description: "Niche score 40/100 · £27K/yr market · 77K searches/yr · £17.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £27K/yr market · 77K searches/yr · £17.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ford Fiesta Car Mats — £27K/yr Amazon UK Niche (2026) - Flapen"
---
# **ford fiesta car mats**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 9Conversion 26Competition 36Returns 96Price range 64Avg price 80Brand share 35Review moat 84Quality gap 52
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****314.45**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£17.08**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.29–£30.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-31.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£27K**
£27K/yr · 77K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, ford fiesta car mats is a £27K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ford fiesta car mats market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£26K–£34K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#408**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**12%**
- GCM31% - Car Mat Co29% - FSW11% - Carsio8% - Nicoman6% - Generic4% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -31.4% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/automotive/ford-fiesta-car-mats/trend)
## **Top ford fiesta car mats search terms**
- **ford fiesta car mats**49K/yr-27.7%2.0% conv. - **car mats ford fiesta**13K/yr-50.3%1.7% conv. - **fiesta car mats**10K/yr-36.4%1.9% conv. - **ford fiesta mats**5K/yr-3.2%1.3% conv. [**All search terms **](https://flapen.com/research/uk/automotive/ford-fiesta-car-mats/search-terms)
## **Top ford fiesta car mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£5K30%£8K40%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GCM - Car Floor Mats for Ford Fiesta Mk7 2011-2017 Full Coverage Floor Protection - Anti Slip & Fit Car Mat with Clips Easy to Clean Car Carpet for All-Weather- Black Edging Carpet**GCM**£17.56**4.4★66 rev](https://www.amazon.co.uk/dp/B098NS2Q17) [2**Ford Fiesta (2011-2017) Car Mats Accessories Tailored Fit Carpet Floor Mats Non Slip Black Trim Full Coverage Compatible Accessory Front Rear Set Anti Slip Granulated Backing Hand-Finished Clips**Car Mat Co**£16.85**4.6★547 rev](https://www.amazon.co.uk/dp/B0DT1GTMJH) [3**GCM - Car Floor Mats for Ford Fiesta Mk8 2017 To Present Full Coverage Floor Protection - Anti Slip & Fit Car Mat with Clips Easy to Clean Car Carpet for All-Weather- Black Edging Carpet**GCM**£17.58**4.4★50 rev](https://www.amazon.co.uk/dp/B098NQ92L2) [4**FSW - Tailored Mats - Fits Ford Fiesta Mk7 2011-2017 - Black Carpet - Anti Slip Mat - Non Slip Car Floor Mat Fitted With Clips & Granulated Backing - 4 Pc Floor Mat - 2 Clips**FSW**£20.60**4.5★728 rev](https://www.amazon.co.uk/dp/B07GC1NKYC) [5**Nicoman Universal Black Car Mats with Anti-Slip Heavy Duty Performance All Weather Protection Trim to Fit Rubber Floor Mat Carpet for SUV Vans Sedans Trucks Waterproof Made in UK (Driver side)**Nicoman**£6.58**4.0★386 rev](https://www.amazon.co.uk/dp/B0DSPZZ9DP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tailored Car Mats Compatible with Ford Fiesta 20112017 Carpet Floor Mats with Anti-Slip Backing Black Trim Full Front & Rear Set (PINK)**Generic**£11.65**4 rev7mo ago](https://www.amazon.co.uk/dp/B0G976GLKX) [**Car Mats Compatible With Ford Fiesta (2011-2017) Black Carpet Tailored Fit Car Floor Mats Set Anti Slip Mat - Non Slip Car Floor Mat - 4 Pc Floor Mat - 2 Clips**PRIME CAR MAT .CO.UK**£16.34**8 rev1y ago](https://www.amazon.co.uk/dp/B0F7GSDPL4) [**FSW - Compatible with Ford Fiesta MK7 2011-2017 Tailored Car Floor Mats - Heavy Duty 3mm Rubber Matting - Anti Slip Waterproof Anti Slip Backing - 3 Rubber Car Floor Mat Set**FSW**£22.49**0 rev1y ago](https://www.amazon.co.uk/dp/B0F1TWMK9Z) [**Ford Fiesta (2011-2017) Car Mats Accessories Tailored Fit Carpet Floor Mats Non Slip Black Trim Full Coverage Compatible Accessory Front Rear Set Anti Slip Granulated Backing Hand-Finished Clips**Car Mat Co**£16.85**547 rev1y ago](https://www.amazon.co.uk/dp/B0DT1GTMJH) [**Nicoman Universal Black Car Mats with Anti-Slip Heavy Duty Performance All Weather Protection Trim to Fit Rubber Floor Mat Carpet for SUV Vans Sedans Trucks Waterproof Made in UK (Driver side)**Nicoman**£6.58**386 rev1y ago](https://www.amazon.co.uk/dp/B0DSPZZ9DP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**car mats for Ford Fiesta Mk8 2017-2023 4 Piece Set Car Mats UK-Made Tailored Fit Carpet Floor Mats Full Coverage Black Trim**Carsio**£17.05**4.4★**▲ 283%**](https://www.amazon.co.uk/dp/B07Q266RPX) [**Carsio Carpet Car Mats For Ford Fiesta MK7 (2009 To 2011) 4 Piece Set with 2 Oval Clips Tailored Fit Floor Mat Complete Accessory Black Custom Fitted - All Weather Anti-Slip Backing & Black Trim**Carsio**£15.71**4.1★**▲ 214%**](https://www.amazon.co.uk/dp/B071R5XWF8) [**Tailored Car Mats Compatible with Ford Fiesta 20112017 Carpet Floor Mats with Anti-Slip Backing Black Trim Full Front & Rear Set (PINK)**Generic**£11.65**4.7★**▲ 156%**](https://www.amazon.co.uk/dp/B0G976GLKX) [**Nicoman Universal Car Floor Mat Spaghetti Coiled Non-Slip PVC Rubber Heavy Duty Waterproof Easy Clean - (Black Driver Side Small 1 Piece)**Nicoman**£6.29**4.5★**▲ 133%**](https://www.amazon.co.uk/dp/B07R6JVSKV) [**FSW - Compatible with Ford Fiesta MK7 2011-2017 Tailored Car Floor Mats - Heavy Duty 3mm Rubber Matting - Anti Slip Waterproof Anti Slip Backing - 3 Rubber Car Floor Mat Set**FSW**£22.49**0.0★**▲ 87%**](https://www.amazon.co.uk/dp/B0F1TWMK9Z)
**~~View all trending →~~**
## **What buyers say about ford fiesta car mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**35%
*“Fit well”*
**Quality-Overall**27%
*“Excellent quality”*
**Value For Money**14%
*“Worth purchasing”*
**Advertised Vs Actual Product**5%
*“Does the job”*
**Grip**5%
*“Good grip and easy to clean”*
**Ease Of Cleaning**4%
*“easy to clean”*
**Material Quality**2%
*“Great mat”*
**Ease Of Use**1%
*“Nice and simple”*
**Durability**1%
*“pretty durable too”*
**Thickness**1%
*“great thickness”*
### **What buyers complain about **
**Size-Overall**23%
*“The fit could have been better though”*
**Quality-Overall**20%
*“Not Ford Quality”*
**Advertised Vs Actual Product**14%
*“it was a bit misleading”*
**Material Quality**7%
*“Its a pretty basic plastic mat”*
**Thin**5%
*“A bit thin”*
**Grip**5%
*“Slides all over the place like it's on ice”*
**Value For Money**5%
*“not worth the money”*
**Thickness**4%
*“My original mats were a lot thicker so I dont think they will last very long”*
**Smell**2%
*“slight smell from the rubber-but it goes after a while”*
**Compatibility-Overall**2%
*“Back mats not fit a 2017 fiesta”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**17%
**Quality-Overall**13%
**Compatibility-Overall**10%
**Material Quality**6%
**Smell**3%
**Rubber Quality**3%
**Grip**2%
**Product Condition**2%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is ford fiesta car mats profitable to sell on Amazon United Kingdom?**
- The niche generates £27K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the ford fiesta car mats niche?**
- 10 brands and 17 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in ford fiesta car mats?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.7%.
- **When does demand for ford fiesta car mats peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the ford fiesta car mats niche?**
- Listings span £6.29–£30.56; the average listing price is £17.08 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.
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