---
title: "first aid kit — £1.7M/yr Amazon United Kingdom Niche, Score 58/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/first-aid-kit"
last_updated: "2026-07-20T18:46:28.893Z"
locale: en
meta:
description: "first aid kit clears our launch bar: a $1.7M/yr market growing +3.5% this quarter with returns at 0.1%. Data updated Jul 2026."
"og:description": "first aid kit clears our launch bar: a $1.7M/yr market growing +3.5% this quarter with returns at 0.1%. Data updated Jul 2026."
"og:title": "first aid kit — £1.7M/yr Amazon United Kingdom Niche, Score 58/100 - Flapen"
---
# **first aid kit**
**Launch it**
A $1.7M/yr market growing +3.5% this quarter with returns at 0.1% — clears our launch bar.
Market size 90Growth 29Conversion 75Competition 55Returns 99Price range 76Avg price 55Brand share 42Review moat 38Quality gap 19
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Market size**
**Great****£1.7M**
£1.7M/yr · 2.0M searches
**Price range**
**Great****£6.10–£42.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£12.56**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,747**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, first aid kit is a £1.7M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 80% of demand. Verdict: Launch it — 58/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£1.9M–£2.5M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **180 days**
## **Competition**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 96%
**Open market**
**13%**
- General Medi34% - Lewis-Plast18% - Active Era10% - Reliance Medical9% - Astroplast9% - Crest Medical7% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/automotive/first-aid-kit/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£87K10%£174K15%£261K20%£348K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**General Medi 210 Piece First Aid Kit- Emergency kit - Reflective Design - Includes Ice(Cold) Pack Moleskin Pad and Emergency Blanket for Travel Home Office Car Workplace & Outdoor**General Medi**£13.31**4.8★7,243 rev](https://www.amazon.co.uk/dp/B07431BT96) [2**Lewis-Plast Premium 92 Piece First Aid Kit - Safety Essentials for Travel Car Home Camping Work Hiking & Holiday Red Small**Lewis-Plast**£6.10**4.7★3,530 rev](https://www.amazon.co.uk/dp/B09B1GFM3R) [3**Crest Medical 10 Person HSE Workplace First Aid Kit**Crest Medical**£7.50**4.7★3,753 rev](https://www.amazon.co.uk/dp/B0076PGVPU) [4**General Medi Mini First Aid Kit 92 Pieces Small First Aid Kit - Includes Emergency Foil Blanket Scissors for Travel Home Office Vehicle Camping Workplace & Outdoor (Red)**General Medi**£6.41**4.7★8,550 rev](https://www.amazon.co.uk/dp/B0746GHQ2N) [5**Lewis-Plast Premium First Aid Kit For Home Car Holiday And Workplace - Includes Bandages Eye Pods Ice Packs And Essentials For Everyday Situations 90 Count (Pack of 1)**Reliance Medical**£8.08**4.7★8,615 rev](https://www.amazon.co.uk/dp/B07FRPXF44)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HONYAO First Aid Kit 105 Pieces Small First Aid Kit Includes Plasters Emergency Foil Blanket Burn Gel Eyewash for Travel Car Home Workplace Kids Camping Hiking Motorbike Holiday Red**HONYAO**£6.94**3,967 rev1y ago](https://www.amazon.co.uk/dp/B0FH4V3TH8) [**azark Premium First Aid Kit 108 Piece Compact Emergency Medical Kit for Home Car Travel Workplace Hiking & Outdoor**azark**£6.37**110 rev1y ago](https://www.amazon.co.uk/dp/B0FG89431W) [**320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel**Active Era**£24.59**114 rev2y ago](https://www.amazon.co.uk/dp/B0D9HC9YQJ) [**180 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel**Active Era**£13.17**100 rev2y ago](https://www.amazon.co.uk/dp/B0D9HCL3PY) [**Astroplast Mezzo First Aid Kit - 20 Person - 290 x 270 x 102mm**Astroplast**£15.73**491 rev4y ago](https://www.amazon.co.uk/dp/B005FA0RDA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**General Medi First Aid Kit - 170 Pieces Hard Case and Lightweight - Includes Instant Cold Pack Emergency Blanket for Travel Home Office Vehicle Camping Workplace & Outdoor (Green)**General Medi**£11.89**4.8★**▲ 143%**](https://www.amazon.co.uk/dp/B07KQ5L31Z) [**azark Premium First Aid Kit 108 Piece Compact Emergency Medical Kit for Home Car Travel Workplace Hiking & Outdoor**azark**£6.37**4.6★**▲ 85%**](https://www.amazon.co.uk/dp/B0FG89431W) [**320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel**Active Era**£24.59**4.6★**▲ 73%**](https://www.amazon.co.uk/dp/B0D9HC9YQJ) [**Lewis-Plast Small Premium BS8599-1 Compliant (Low Risk High Risk) First Aid Kit - First Aid Kit For Injuries**Lewis-Plast**£10.93**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B083STYVTZ) [**Astroplast 90 Piece Premium Kit Includes Eyewash 2 x Cold (Ice) Packs and Emergency Blanket for Home Office Car Caravan Workplace Travel - First aid Kit Bag**Astroplast**£8.57**4.8★**▲ 61%**](https://www.amazon.co.uk/dp/B01N48DUO4)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Worth the money”*
**Quality-Overall**19%
*“Good quality items in the box”*
**Size-Overall**8%
*“Compact size”*
**Portability**8%
*“Compact”*
**Compactness**7%
*“Compact size”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use and very helpful”*
**Correct Contents**4%
*“Lots of items”*
**Weight Light**3%
*“This is a great lightweight”*
**Storage Capacity**2%
*“Great and compacted”*
### **What buyers complain about **
**Size-Overall**15%
*“This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm”*
**Quality-Overall**9%
*“the quality of the first aid bag is not good at all”*
**Advertised Vs Actual Product**6%
*“NONE OF THE PHOTOS ARE TRUE”*
**Value For Money**6%
*“Cheaper than 2 boxes of plasters”*
**Design-Overall**6%
*“cheap compass faulty design”*
**Functionality-Overall**5%
*“Broken compass, but other than that. emergency compass doesnt work at all, no movement whatsoever. everything else seems to be in good condition but not exactly the most encouraging feeling”*
**Adhesion/Stickiness**3%
*“SO MUCH MORE THAN A STICKING PLASTER”*
**Assembly/Installation**3%
*“I have written a review before today I said I found it difficult to assemble it”*
**Compression**3%
*“Only compression bandages”*
**Measurement/Reading Accuracy**3%
*“Checked by weighing water on a digital scale - I got no higher than 4.78 Kgs”*
### **Top return reasons **
**Size-Overall**62%
**Weight Heavy**9%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Ease Of Use**2%
**Flammable**1%
**Functionality-Overall**1%
**Material Quality**1%
**Leak-Proof**1%
## **Common questions**
- **Is first aid kit profitable to sell on Amazon United Kingdom?**
- The niche generates £1.7M/yr across 24 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Launch it (58/100).
- **How competitive is the first aid kit niche?**
- 12 brands and 35 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in first aid kit?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for first aid kit peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the first aid kit niche?**
- Listings span £6.10–£42.81; the average listing price is £12.56 (sweet spot $15–$100). The average incumbent carries 2,747 reviews — the moat a new listing must climb.
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