---
title: "First Aid Kit Refill — £137K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/first-aid-kit-refill"
last_updated: "2026-08-08T15:45:27.551Z"
locale: en
meta:
description: "Niche score 49/100 · £137K/yr market · 163K searches/yr · £11.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £137K/yr market · 163K searches/yr · £11.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "First Aid Kit Refill — £137K/yr Amazon UK Niche (2026) - Flapen"
---
# **first aid kit refill**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 30Growth 44Conversion 77Competition 44Returns 99Price range 51Avg price 43Brand share 41Review moat 48Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.94–£24.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,656.91**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+14.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.14**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£137K**
£137K/yr · 163K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, first aid kit refill is a £137K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **first aid kit refill market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£139K–£167K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#289**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 98%
**Open market**
**14%**
- Safety First Aid Group26% - Active Era17% - General Medi16% - St John Ambulance14% - White Hinge8% - Lewis-Plast6% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/automotive/first-aid-kit-refill/trend)
## **Top first aid kit refill search terms**
- **first aid kit refill**133K/yr+17.3%6.2% conv. - **first aid refill**12K/yr+8.0%5.3% conv. - **first aid refill kit**8K/yr+2.3%7.6% conv. - **first aid kit refill pack**7K/yr-13.2%7.3% conv. - **first aid kit refill supplies**3K/yr+31.6%5.3% conv. [**All search terms **](https://flapen.com/research/uk/automotive/first-aid-kit-refill/search-terms)
## **Top first aid kit refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£11K12%£16K16%£22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**180 Piece Refill First Aid Kit Refill - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel**Active Era**£11.13**4.6★71 rev](https://www.amazon.co.uk/dp/B0D9HF9TFN) [2**Safety First Aid Group HSE 1-10 Persons First Aid Refill**Safety First Aid Group**£7.13**4.7★448 rev](https://www.amazon.co.uk/dp/B007PDDBS8) [3**St John Ambulance F30563 Universal First Aid Refill Kit**St John Ambulance**£8.92**4.7★1,026 rev](https://www.amazon.co.uk/dp/B06WGP4LRF) [4**General Medi 160 Piece First Aid Kit Bag Refill Kit - Includes Instant Cold Pack Bandages Emergency Blanket Moleskin Pad Gauze - Extra Replacement Medical Supplies for First Aid**General Medi**£10.04**4.8★1,658 rev](https://www.amazon.co.uk/dp/B075HC7BW8) [5**Safety First Aid Group British Standard First Aid Refill Medium 25-100 Persons**Safety First Aid Group**£15.27**4.7★791 rev](https://www.amazon.co.uk/dp/B00KA17CD2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**azark Premium First Aid Kit 108 Piece Compact Emergency Medical Kit for Home Car Travel Workplace Hiking & Outdoor**azark**£6.37**110 rev1y ago](https://www.amazon.co.uk/dp/B0FG89431W) [**Premium 90 Piece General First Aid Refill - Stocked with Essential First Aid Inc Ice Pack Eyewash Gauze and More.**Apex First Aid**£8.79**21 rev1y ago](https://www.amazon.co.uk/dp/B0F56YTTHK) [**180 Piece Refill First Aid Kit Refill - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel**Active Era**£11.13**71 rev2y ago](https://www.amazon.co.uk/dp/B0D9HF9TFN) [**320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel**Active Era**£24.59**114 rev2y ago](https://www.amazon.co.uk/dp/B0D9HC9YQJ) [**Lewis-Plast Premium 92 Piece First Aid Kit - Safety Essentials for Travel Car Home Camping Work Hiking & Holiday Red Small**Lewis-Plast**£6.10**3,530 rev4y ago](https://www.amazon.co.uk/dp/B09B1GFM3R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**azark Premium First Aid Kit 108 Piece Compact Emergency Medical Kit for Home Car Travel Workplace Hiking & Outdoor**azark**£6.37**4.6★**▲ 105%**](https://www.amazon.co.uk/dp/B0FG89431W) [**Safety First Aid HSE 21-50 Persons First Aid Kit Refill Pack**Safety First Aid Group**£15.60**4.8★**▲ 88%**](https://www.amazon.co.uk/dp/B076H2HFWD) [**Lewis-Plast First Aid Kit Bag - 160 Piece Survival Kits - Safety Essentials for Travel Car Home Camping Work Hiking Holiday - Pack Supplies - Medium**Reliance Medical**£11.97**4.7★**▲ 47%**](https://www.amazon.co.uk/dp/B08K5QGB2G) [**180 Piece Refill First Aid Kit Refill - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel**Active Era**£11.13**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B0D9HF9TFN) [**Lewis-Plast Premium 92 Piece First Aid Kit - Safety Essentials for Travel Car Home Camping Work Hiking & Holiday Red Small**Lewis-Plast**£6.10**4.7★**▲ 32%**](https://www.amazon.co.uk/dp/B09B1GFM3R)
**~~View all trending →~~**
## **What buyers say about first aid kit refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**32%
*“great value”*
**Quality-Overall**16%
*“Great kit”*
**Advertised Vs Actual Product**8%
*“Good product, just as advertised”*
**Size-Overall**7%
*“Compact size”*
**Portability**5%
*“Compact”*
**Weight Light**5%
*“This is a great lightweight”*
**Compactness**4%
*“The case is compact”*
**Ease Of Use**4%
*“Easy to use and very helpful”*
**Correct Contents**3%
*“Everything is packed appropriately”*
**Storage Capacity**2%
*“Great and compacted”*
### **What buyers complain about **
**Size-Overall**17%
*“This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm”*
**Advertised Vs Actual Product**14%
*“Far from the total products in the photo of the listing”*
**Quality-Overall**11%
*“the quality of the first aid bag is not good at all”*
**Value For Money**8%
*“I feel that this is an expensive item for what is inside”*
**Portability**6%
*“my mobility is limited”*
**Certifications**6%
*“Not a high standard of medical items very basic”*
**Measurement/Reading Accuracy**6%
*“Checked by weighing water on a digital scale - I got no higher than 4.78 Kgs”*
**Durability**6%
*“The first one fell off after a few minutes”*
**Visibility**3%
*“not very clear”*
**Adhesion/Stickiness**3%
*“so it was time to break out the 'adhesive bandages'”*
### **Top return reasons **
**Size-Overall**53%
**Value For Money**15%
**Weight Heavy**6%
**Advertised Vs Actual Product**5%
**Flammable**4%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Ease Of Use**3%
**Product Condition**2%
**Eco Friendliness**2%
## **Common questions**
- **Is first aid kit refill profitable to sell on Amazon United Kingdom?**
- The niche generates £137K/yr across 22 tracked products. 90-day search growth is +14.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the first aid kit refill niche?**
- 11 brands and 34 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in first aid kit refill?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.1%.
- **When does demand for first aid kit refill peak?**
- Demand peaks in May; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the first aid kit refill niche?**
- Listings span £5.94–£24.59; the average listing price is £11.14 (sweet spot $15–$100). The average incumbent carries 1,657 reviews — the moat a new listing must climb.
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