---
title: "First Aid Box — £125K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/first-aid-box"
last_updated: "2026-08-09T07:19:27.917Z"
locale: en
meta:
description: "Niche score 49/100 · £125K/yr market · 212K searches/yr · £12.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £125K/yr market · 212K searches/yr · £12.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "First Aid Box — £125K/yr Amazon UK Niche (2026) - Flapen"
---
# **first aid box**
**Skip it**
Soft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 13Conversion 55Competition 61Returns 99Price range 74Avg price 58Brand share 76Review moat 34Quality gap 27
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****£5.37–£42.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£12.99**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,114.71**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£125K**
£125K/yr · 212K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-24.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, first aid box is a £125K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **first aid box market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£162K–£195K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 88%
**Open market**
**34%**
- Crest Medical18% - General Medi14% - Astroplast10% - Lewis-Plast9% - IndustraCare8% - Active Era7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.
7K5KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/automotive/first-aid-box/trend)
## **Top first aid box search terms**
- **first aid box**185K/yr-27.4%3.6% conv. - **first aid box for home**10K/yr+4.2%2.4% conv. - **first aid kit box**5K/yr+17.8%3.4% conv. - **first aid boxes**5K/yr-8.1%5.8% conv. - **hse first aid kit**4K/yr+2.4%5.9% conv. - **first-aid box**3K/yr-19.4%2.6% conv. [**All search terms **](https://flapen.com/research/uk/automotive/first-aid-box/search-terms)
## **Top first aid box products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£13K15%£19K20%£25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crest Medical 10 Person HSE Workplace First Aid Kit**Crest Medical**£7.50**4.7★3,753 rev](https://www.amazon.co.uk/dp/B0076PGVPU) [2**General Medi 210 Piece First Aid Kit- Emergency kit - Reflective Design - Includes Ice(Cold) Pack Moleskin Pad and Emergency Blanket for Travel Home Office Car Workplace & Outdoor**General Medi**£13.31**4.8★7,243 rev](https://www.amazon.co.uk/dp/B07431BT96) [3**Astroplast Mezzo First Aid Kit - 20 Person - 290 x 270 x 102mm**Astroplast**£15.73**4.7★491 rev](https://www.amazon.co.uk/dp/B005FA0RDA) [4**MILTON Medical Box First Aid Empty Medicine Storage Box | Organizer | Attached Handle | Family Emergency Kit | Detachable Tray | Easily Accessible with a Transparent Lockable Lid | White**MILTON**£8.02**4.2★45,537 rev](https://www.amazon.co.uk/dp/B00Y6EHHQ6) [5**TATAY First Aid Box 7L | Plastic Storage Box with Lid and 5-Compartment Tray | Lid with Hinges Included | Ergonomic Handles | Recycled BPA-Free Plastic | 25x36x13.5 cm White**TATAY**£9.36**4.5★656 rev](https://www.amazon.co.uk/dp/B0B4JYZJYM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IndustraCare Economy Empty Green First Aid Kit - Ideal Replacement Box - Variety of Sizes (1-10 Person Empty Box)**IndustraCare**£8.15**53 rev1y ago](https://www.amazon.co.uk/dp/B0F2GP52LP) [**IndustraCare Economy Empty Green First Aid Kit - Ideal Replacement Box - Variety of Sizes (1-5 Person Empty Box)**IndustraCare**£6.51**53 rev1y ago](https://www.amazon.co.uk/dp/B0F2GQ8ZLP) [**White-L Double Layer Medicine Organiser - Portable First Aid Box with Multi Grid Storage for Home & School**Sightday**£18.48**150 rev1y ago](https://www.amazon.co.uk/dp/B0DCJMCYRG) [**320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel**Active Era**£24.59**114 rev2y ago](https://www.amazon.co.uk/dp/B0D9HC9YQJ) [**TATAY First Aid Box 7L | Plastic Storage Box with Lid and 5-Compartment Tray | Lid with Hinges Included | Ergonomic Handles | Recycled BPA-Free Plastic | 25x36x13.5 cm White**TATAY**£9.36**656 rev4y ago](https://www.amazon.co.uk/dp/B0B4JYZJYM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**320 Piece Premium First Aid Kit Bag - Includes Eyewash 2 x Cold (Ice) Packs and Emergency Car Blanket for Home Office Caravan Workplace Travel**Active Era**£24.59**4.6★**▲ 270%**](https://www.amazon.co.uk/dp/B0D9HC9YQJ) [**Lewis-Plast Premium 92 Piece First Aid Kit - Safety Essentials for Travel Car Home Camping Work Hiking & Holiday Red Small**Lewis-Plast**£6.10**4.7★**▲ 154%**](https://www.amazon.co.uk/dp/B09B1GFM3R) [**Lewis-Plast Small Premium BS8599-1 Compliant (Low Risk High Risk) First Aid Kit - First Aid Kit For Injuries**Lewis-Plast**£10.93**4.6★**▲ 108%**](https://www.amazon.co.uk/dp/B083STYVTZ) [**General Medi Mini First Aid Kit 92 Pieces Small First Aid Kit - Includes Emergency Foil Blanket Scissors for Travel Home Office Vehicle Camping Workplace & Outdoor (Red)**General Medi**£6.41**4.7★**▲ 91%**](https://www.amazon.co.uk/dp/B0746GHQ2N) [**HSE Compliant - Travel & Workplace First Aid Kit for 1 - 10 Persons**Ezy-Aid**£7.16**4.6★**▲ 87%**](https://www.amazon.co.uk/dp/B00HR5VL5E)
**~~View all trending →~~**
## **What buyers say about first aid box**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Brilliant quality”*
**Value For Money**20%
*“Good value for money”*
**Size-Overall**10%
*“Compact size”*
**Ease Of Use**6%
*“Handy”*
**Portability**6%
*“Compact”*
**Compactness**5%
*“The case is compact”*
**Storage Capacity**5%
*“was impressed with the storage capacity”*
**Advertised Vs Actual Product**4%
*“Good product, just as advertised”*
**Weight Light**4%
*“This is a great lightweight”*
**Correct Contents**4%
*“Everything is packed appropriately”*
### **What buyers complain about **
**Size-Overall**29%
*“Its bigger than expected”*
**Quality-Overall**15%
*“Flimsy cheap piece of rubbish”*
**Strength**7%
*“Its flimsy and something Id expect from temu”*
**Measurement/Reading Accuracy**4%
*“Checked by weighing water on a digital scale - I got no higher than 4.78 Kgs”*
**Compression**4%
*“Only compression bandages”*
**Disinfection**4%
*“no disinfectants in the container”*
**Portability**4%
*“my mobility is limited”*
**Adhesion/Stickiness**4%
*“SO MUCH MORE THAN A STICKING PLASTER”*
**Advertised Vs Actual Product**4%
*“minus the eye was shown in the picture”*
**Weight Heavy**3%
*“Its bigger and heavier than expected”*
### **Top return reasons **
**Size-Overall**69%
**Quality-Overall**6%
**Weight Heavy**4%
**Value For Money**3%
**Strength**3%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Ease Of Use**1%
**Durability**1%
**Material Quality**1%
## **Common questions**
- **Is first aid box profitable to sell on Amazon United Kingdom?**
- The niche generates £125K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the first aid box niche?**
- 18 brands and 50 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in first aid box?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.2%.
- **When does demand for first aid box peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the first aid box niche?**
- Listings span £5.37–£42.81; the average listing price is £12.99 (sweet spot $15–$100). The average incumbent carries 3,115 reviews — the moat a new listing must climb.
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