---
title: "fire extinguisher — £889K/yr Amazon United Kingdom Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/fire-extinguisher"
last_updated: "2026-07-20T18:43:50.750Z"
locale: en
meta:
description: "fire extinguisher clears our launch bar: a $889K/yr market growing +1.6% this quarter with returns at 0.3%. Data updated Jul 2026."
"og:description": "fire extinguisher clears our launch bar: a $889K/yr market growing +1.6% this quarter with returns at 0.3%. Data updated Jul 2026."
"og:title": "fire extinguisher — £889K/yr Amazon United Kingdom Niche, Score 61/100 - Flapen"
---
# **fire extinguisher**
**Launch it**
A $889K/yr market growing +1.6% this quarter with returns at 0.3% — clears our launch bar.
Market size 76Growth 27Conversion 77Competition 62Returns 99Price range 60Avg price 77Brand share 62Review moat 68Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£15.64**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£889K**
£889K/yr · 759K searches
**Review moat**
**Good****777.73**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£5.14–£30.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, fire extinguisher is a £889K/yr Amazon United Kingdom market (759K searches/yr). The top 5 brands hold 68% of demand. Verdict: Launch it — 61/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£938K–£1.3M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **73%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **185 days**
## **Competition**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**35**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 93%
**Open market**
**27%**
- FireShield22% - Smartwares18% - UltraFire13% - AA9% - Firechief7% - Ultrafire Fire Safety5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/automotive/fire-extinguisher/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£36K8%£71K12%£107K16%£142K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 26 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smartwares Powder extinguisher - 2 kg - for ABC fires - Suitable for vehicles & homes - With mounting bracket**Smartwares**£15.74**4.6★1,201 rev](https://www.amazon.co.uk/dp/B0D2RLGQL4) [2**UltraFire 1kg Powder Fire Extinguisher - Car Taxi Caravan Camping Boat - Kitemarked EN3**UltraFire**£14.97**4.6★1,350 rev](https://www.amazon.co.uk/dp/B07QDNX5RY) [3**FireShield Home Safety Pack 1kg Dry Powder Fire Extinguisher & 1m x 1m Soft Case Fire Blanket**FireShield**£25.07**4.7★1,200 rev](https://www.amazon.co.uk/dp/B08WRDCQ89) [4**4-in-1 1kg Dry Powder Fire Extinguisher ABC FireShield for Homes Cars and Vans**FireShield**£16.46**4.7★1,699 rev](https://www.amazon.co.uk/dp/B00NPVMN6U) [5**AA 950g Fire Extinguisher AA1547 - Uses BC Powder Small Fires - Lightweight Easy To Use UK Made 5 Year Warranty**AA**£11.85**4.7★2,779 rev](https://www.amazon.co.uk/dp/B002Q9O3GK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Home Safety 1kg Dry Powder Fire Extinguisher and 1.2M x 1.2M Soft Case Fire Blanket**Ican PRODUCTS**£16.50**60 rev5mo ago](https://www.amazon.co.uk/dp/B0DD43HQYB) [**Ougist Fire Spray for Home Kitchen Car 500ml 2 Pack Portable Fire Suppression Spray Multi-Purpose A B F Fire Safety Spray Alternative to Fire Extinguisher Home Use**Ougist**£14.31**7 rev10mo ago](https://www.amazon.co.uk/dp/B0FNRBKT7C) [**Vigil Car Fire Extinguisher 600g - ABC Dry Powder Fire Extinguisher for Small Fires - Ideal for Vehicle Safety & Other Outdoor or Industrial Areas - 5 Year Warranty**Vigil**£8.05**34 rev11mo ago](https://www.amazon.co.uk/dp/B0FKHNS1LC) [**Ougist 2-Pack Fire Extinguishing Spray for Home Kitchen Car Boats and Office Small Portable 620ml ABC Water-Based Extinguishinger Compact Design for Emergency Safety**ougist**£23.08**17 rev1y ago](https://www.amazon.co.uk/dp/B0F4MH8VJC) [**Smartwares Fire extinguisher spray - 750 ml - For A & F fires - Suitable for use in the office at home or in the kitchen - Easy to use - FEX-15370**Smartwares**£10.02**64 rev1y ago](https://www.amazon.co.uk/dp/B0DSL6J588)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ougist Fire Spray for Home Kitchen Car 500ml 2 Pack Portable Fire Suppression Spray Multi-Purpose A B F Fire Safety Spray Alternative to Fire Extinguisher Home Use**Ougist**£14.31**4.7★**▲ 270%**](https://www.amazon.co.uk/dp/B0FNRBKT7C) [**Home Safety 1kg Dry Powder Fire Extinguisher and 1.2M x 1.2M Soft Case Fire Blanket**Ican PRODUCTS**£16.50**4.7★**▲ 111%**](https://www.amazon.co.uk/dp/B0DD43HQYB) [**Smartwares Powder Fire Extinguisher 6 kg For ABC fires involving ordinary combustibles liquids and gases For the home workshops and large vehicles With hanging hook FEX-15165**Smartwares**£30.07**4.6★**▲ 107%**](https://www.amazon.co.uk/dp/B0D2RLT24M) [**Ougist 2-Pack Fire Extinguishing Spray for Home Kitchen Car Boats and Office Small Portable 620ml ABC Water-Based Extinguishinger Compact Design for Emergency Safety**ougist**£23.08**3.9★**▲ 99%**](https://www.amazon.co.uk/dp/B0F4MH8VJC) [**Vigil Car Fire Extinguisher 600g - ABC Dry Powder Fire Extinguisher for Small Fires - Ideal for Vehicle Safety & Other Outdoor or Industrial Areas - 5 Year Warranty**Vigil**£8.05**4.5★**▲ 70%**](https://www.amazon.co.uk/dp/B0FKHNS1LC)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Good price”*
**Size-Overall**17%
*“its the perfect size”*
**Quality-Overall**16%
*“The build quality is solid”*
**Advertised Vs Actual Product**14%
*“As described”*
**Fire Resistance**7%
*“Plus, its design helps stop fires from flaring up again, keeping you extra safe”*
**Ease Of Use**6%
*“Easy to use”*
**Strength**3%
*“The mounting is decent”*
**Weight Light**3%
*“Very lightweight and clear instructions on how to use”*
**Compactness**2%
*“The bottle itself is compact”*
**Security**2%
*“Being safe”*
### **What buyers complain about **
**Quality-Overall**14%
*“obviously they have a serious quality control problem”*
**Size-Overall**13%
*“Not fit for purpose”*
**Advertised Vs Actual Product**11%
*“Im probably mis-interpreting the symbols”*
**Defective Material/Parts**9%
*“PROUCT FAULTY AND THUS MAY NOT OPERATE AT ALL - POTENTIALLY DANGEROUS”*
**Charging**9%
*“hasnt been discharging in transit”*
**Weight Heavy**7%
*“Very heavy”*
**Measurement/Reading Accuracy**5%
*“Cant exactly test it”*
**Durability**5%
*“These things don't last forever”*
**Functionality-Overall**5%
*“I have no way of knowing if it works hopefully I will never find out”*
**Pressure**5%
*“No pressure and out of date”*
### **Top return reasons **
**Size-Overall**39%
**Defective Material/Parts**9%
**Weight Heavy**6%
**Pressure**6%
**Certifications**6%
**Leak-Proof**5%
**Functionality-Overall**5%
**Advertised Vs Actual Product**3%
**Compatibility-Overall**3%
**Product Condition**2%
## **Common questions**
- **Is fire extinguisher profitable to sell on Amazon United Kingdom?**
- The niche generates £889K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Launch it (61/100).
- **How competitive is the fire extinguisher niche?**
- 17 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in fire extinguisher?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- **When does demand for fire extinguisher peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the fire extinguisher niche?**
- Listings span £5.14–£30.07; the average listing price is £15.64 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.
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