---
title: "fire extinguisher car — £289K/yr Amazon United Kingdom Niche, Score 62/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/fire-extinguisher-car"
last_updated: "2026-07-20T19:47:16.937Z"
locale: en
meta:
description: "fire extinguisher car shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "fire extinguisher car shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "fire extinguisher car — £289K/yr Amazon United Kingdom Niche, Score 62/100 - Flapen"
---
# **fire extinguisher car**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 57Conversion 80Competition 54Returns 99Price range 69Avg price 79Brand share 68Review moat 70Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.55**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****680.08**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.14–£36.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+30.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£289K**
£289K/yr · 209K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, fire extinguisher car is a £289K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£248K–£331K**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **79%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **198 days**
## **Competition**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 96%
**Open market**
**29%**
- UltraFire19% - AA15% - FireShield14% - Ultrafire Fire Safety9% - Super Help7% - Smartwares7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/automotive/fire-extinguisher-car/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£14K10%£29K15%£43K20%£58K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UltraFire 1kg Powder Fire Extinguisher - Car Taxi Caravan Camping Boat - Kitemarked EN3**UltraFire**£14.97**4.6★1,350 rev](https://www.amazon.co.uk/dp/B07QDNX5RY) [2**AA 950g Fire Extinguisher AA1547 - Uses BC Powder Small Fires - Lightweight Easy To Use UK Made 5 Year Warranty**AA**£11.85**4.7★2,779 rev](https://www.amazon.co.uk/dp/B002Q9O3GK) [3**UltraFire UFXALPHA 600g Powder Fire Extinguisher for Cars Caravans Boats & Travel | 5 Year Warranty and Fully Kitemarked | Ready to Use Multi-Purpose Dry Powder Aerosol Fire Extinguisher**Ultrafire Fire Safety**£13.11**4.7★303 rev](https://www.amazon.co.uk/dp/B0CJ946PVJ) [4**Super Help SH2400 Fire Stop Small Fire Extinguisher Extinguishes Minor Fires&Stops them from Expanding Nontoxic Environmentally Safe Ideal for Car Camper Caravan Boat 400ML**Super Help**£9.70**4.7★2,744 rev](https://www.amazon.co.uk/dp/B0075293WW) [5**Vigil Car Fire Extinguisher 600g - ABC Dry Powder Fire Extinguisher for Small Fires - Ideal for Vehicle Safety & Other Outdoor or Industrial Areas - 5 Year Warranty**Vigil**£8.05**4.5★34 rev](https://www.amazon.co.uk/dp/B0FKHNS1LC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ougist Fire Spray for Home Kitchen Car 500ml 2 Pack Portable Fire Suppression Spray Multi-Purpose A B F Fire Safety Spray Alternative to Fire Extinguisher Home Use**Ougist**£14.31**7 rev10mo ago](https://www.amazon.co.uk/dp/B0FNRBKT7C) [**Vigil Car Fire Extinguisher 600g - ABC Dry Powder Fire Extinguisher for Small Fires - Ideal for Vehicle Safety & Other Outdoor or Industrial Areas - 5 Year Warranty**Vigil**£8.05**34 rev11mo ago](https://www.amazon.co.uk/dp/B0FKHNS1LC) [**Ougist 2-Pack Fire Extinguishing Spray for Home Kitchen Car Boats and Office Small Portable 620ml ABC Water-Based Extinguishinger Compact Design for Emergency Safety**ougist**£23.08**17 rev1y ago](https://www.amazon.co.uk/dp/B0F4MH8VJC) [**Smartwares Fire extinguisher spray - 750 ml - For A & F fires - Suitable for use in the office at home or in the kitchen - Easy to use - FEX-15370**Smartwares**£10.02**64 rev1y ago](https://www.amazon.co.uk/dp/B0DSL6J588) [**Small 600g BC Dry Powder Aerosol Fire Extinguisher - Multi Purpose Extinguisher Great for Home & Vehicle Use - FireShield (600g Fire Extinguisher)**FireShield**£13.51**226 rev1y ago](https://www.amazon.co.uk/dp/B0DQV43KMC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ougist Fire Spray for Home Kitchen Car 500ml 2 Pack Portable Fire Suppression Spray Multi-Purpose A B F Fire Safety Spray Alternative to Fire Extinguisher Home Use**Ougist**£14.31**4.7★**▲ 196%**](https://www.amazon.co.uk/dp/B0FNRBKT7C) [**Small 950g BC Dry Powder Aerosol Fire Extinguisher - Multi Purpose Extinguisher Great for Home & Vehicle Use - FireShield (950g Fire Extinguisher)**FireShield**£14.14**4.6★**▲ 178%**](https://www.amazon.co.uk/dp/B0DQV2SY46) [**Ougist 2-Pack Fire Extinguishing Spray for Home Kitchen Car Boats and Office Small Portable 620ml ABC Water-Based Extinguishinger Compact Design for Emergency Safety**ougist**£23.08**3.9★**▲ 120%**](https://www.amazon.co.uk/dp/B0F4MH8VJC) [**Smartwares Powder extinguisher - 2 kg - for ABC fires - Suitable for vehicles & homes - With mounting bracket**Smartwares**£15.74**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B0D2RLGQL4) [**Vigil Car Fire Extinguisher 600g - ABC Dry Powder Fire Extinguisher for Small Fires - Ideal for Vehicle Safety & Other Outdoor or Industrial Areas - 5 Year Warranty**Vigil**£8.05**4.5★**▲ 48%**](https://www.amazon.co.uk/dp/B0FKHNS1LC)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“its the perfect size”*
**Value For Money**17%
*“Great value”*
**Quality-Overall**16%
*“The build quality is excellent”*
**Advertised Vs Actual Product**13%
*“Exactly what I was looking for”*
**Ease Of Use**7%
*“Easy to use”*
**Fire Resistance**7%
*“Great home fire extinguisher”*
**Weight Light**3%
*“Very lightweight and clear instructions on how to use”*
**Strength**3%
*“The mounting is decent”*
**Compactness**3%
*“The bottle itself is compact”*
**Portability**2%
*“Handy for the kitchen and car”*
### **What buyers complain about **
**Quality-Overall**15%
*“obviously they have a serious quality control problem”*
**Size-Overall**14%
*“Not fit for purpose”*
**Advertised Vs Actual Product**13%
*“Im probably mis-interpreting the symbols”*
**Defective Material/Parts**10%
*“PROUCT FAULTY AND THUS MAY NOT OPERATE AT ALL - POTENTIALLY DANGEROUS”*
**Weight Heavy**8%
*“Very heavy”*
**Measurement/Reading Accuracy**5%
*“Cant exactly test it”*
**Color**5%
*“Looks red”*
**Functionality-Overall**5%
*“I have no way of knowing if it works hopefully I will never find out”*
**Charging**5%
*“Under charged”*
**Pressure**5%
*“No pressure and out of date”*
### **Top return reasons **
**Size-Overall**39%
**Defective Material/Parts**9%
**Pressure**7%
**Certifications**6%
**Weight Heavy**6%
**Leak-Proof**5%
**Functionality-Overall**5%
**Advertised Vs Actual Product**4%
**Product Condition**3%
**Quality-Overall**2%
## **Common questions**
- **Is fire extinguisher car profitable to sell on Amazon United Kingdom?**
- The niche generates £289K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the fire extinguisher car niche?**
- 15 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in fire extinguisher car?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- **When does demand for fire extinguisher car peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the fire extinguisher car niche?**
- Listings span £5.14–£36.74; the average listing price is £16.55 (sweet spot $15–$100). The average incumbent carries 680 reviews — the moat a new listing must climb.
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