---
title: "Febreze Plug in Refill Christmas — £82K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/febreze-plug-in-refill-christmas"
last_updated: "2026-08-09T07:24:36.866Z"
locale: en
meta:
description: "Niche score 37/100 · £82K/yr market · 56K searches/yr · £11.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £82K/yr market · 56K searches/yr · £11.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Febreze Plug in Refill Christmas — £82K/yr Amazon UK Niche (2026) - Flapen"
---
# **febreze plug in refill christmas**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 7Conversion 95Competition 35Returns 99Price range 28Avg price 49Brand share 0Review moat 22Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.90**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£4.54–£18.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****9,043.41**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£82K**
£82K/yr · 56K searches
**Growth**
**Bad****-36.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, febreze plug in refill christmas is a £82K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **febreze plug in refill christmas market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£36K–£48K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#152**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **65%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Airwick98% - Branded Household2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -36.3% search growth over the last 90 days.
2K2KSpike '26Prime Day '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/automotive/febreze-plug-in-refill-christmas/trend)
## **Top febreze plug in refill christmas search terms**
- **mulled wine airwick**14K/yr-22.9%8.6% conv. - **air wick mulled wine**5K/yr-34.0%4.7% conv. - **airwick mulled wine**6K/yr-39.8%11.1% conv. - **air wick mulled wine refills**4K/yr-42.1%13.4% conv. - **airwick mulled wine refills**4K/yr-33.7%12.6% conv. - **airwick essential mist refills mulled wine**5K/yr-50.9%10.7% conv. - **febreze plug in refill christmas**5K/yr+11.1%1.1% conv. - **mulled wine airwick refills**4K/yr-78.0%13.9% conv. - **febreze plug in christmas**3K/yr+0.0%0.0% conv. - **christmas plug in**4K/yr-32.4%0.0% conv. [**All search terms **](https://flapen.com/research/uk/automotive/febreze-plug-in-refill-christmas/search-terms)
## **Top febreze plug in refill christmas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£25K40%£33K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Air Wick Plug in Diffuser Refill Mulled Wine Pack 6 x 19ml Long Lasting Fragrance Lasts up to 600 Days Plug in Air freshener**Airwick**£12.86**4.5★74,653 rev](https://www.amazon.co.uk/dp/B0B5LRH17Y) [2**Air Wick Mulled Wine Essential Mist single refill 6 pack**Airwick**£18.64**4.7★109 rev](https://www.amazon.co.uk/dp/B0FRG3HV5C) [3**Air Wick Essential Oils Freshmatic Autospray Mulled Wine Scent 4 Refills X 250 ml**Airwick**£12.96**4.6★1,556 rev](https://www.amazon.co.uk/dp/B07X7WXSMP) [4**Air Wick Aerosol-Free Automatic Air Freshener Spray Mulled Wine Refills 24 x 7 Active Fresh Odour Neutraliser Lasts Up to 70 Days**Airwick**£4.54**4.7★527 rev](https://www.amazon.co.uk/dp/B0D428G83T) [5**Air Wick Aerosol-Free Automatic Air Freshener Spray Refill Mulled Wine Pack 4 x 228ml 24x7 Active Fresh Odour Neutraliser Lasts Up to 280 Days Air freshener For Home**Airwick**£17.09**4.6★132 rev](https://www.amazon.co.uk/dp/B0DGY5Q9FX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Air Wick Mulled Wine Essential Mist single refill 6 pack**Airwick**£18.64**109 rev10mo ago](https://www.amazon.co.uk/dp/B0FRG3HV5C) [**Air Wick Mulled Wine Advanced Electrical Plug-In Kit 19ml Lasts for up to 100 days**Airwick**£5.87**9 rev11mo ago](https://www.amazon.co.uk/dp/B0FKNN628X) [**Perfect Scents 3Volution Apple Cinnamon Air Freshener Plug In Refills Bathroom Freshener 3 Alternating Scents To Clean Away Odours Fighter Freshens Long Lasting Fragrance - Pack of 3**Branded Household**£6.02**80 rev1y ago](https://www.amazon.co.uk/dp/B0FHK8FS74) [**Air Wick Essential Mist Twin Refills Mulled Wine Pack 2 x 20ml Natural Essential Oils Last up to 90 days Air freshener**Airwick**£7.88**71 rev1y ago](https://www.amazon.co.uk/dp/B0DCW2FWNR) [**Air Wick Aerosol-Free Automatic Air Freshener Spray Refill Mulled Wine Pack 4 x 228ml 24x7 Active Fresh Odour Neutraliser Lasts Up to 280 Days Air freshener For Home**Airwick**£17.09**132 rev1y ago](https://www.amazon.co.uk/dp/B0DGY5Q9FX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Air Wick Essential Oils Freshmatic Autospray Mulled Wine Scent 4 Refills X 250 ml**Airwick**£12.96**4.6★**▲ 245%**](https://www.amazon.co.uk/dp/B07X7WXSMP) [**Airwick Pure Air Freshener Mulled Wine Scent 6 Sprays X 250 ml 3099800 Packaging May Vary**Airwick**£13.71**4.7★**▲ 66%**](https://www.amazon.co.uk/dp/B07WGXGHB4) [**Air Wick Automatic Air Freshener Freshmatic Spray Refills| Mulled Wine | 6 x 250ml Airwick Refills| Lasts Total Upto 420 days**Airwick**£18.97**4.6★**▲ 38%**](https://www.amazon.co.uk/dp/B0CL9XS7KK) [**Air Wick Mulled Wine Essential Mist single refill 6 pack**Airwick**£18.64**4.7★**▲ 33%**](https://www.amazon.co.uk/dp/B0FRG3HV5C) [**Air Wick Plug in Diffuser Refill Mulled Wine Pack 6 x 19ml Long Lasting Fragrance Lasts up to 600 Days Plug in Air freshener**Airwick**£12.86**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B0B5LRH17Y)
**~~View all trending →~~**
## **What buyers say about febreze plug in refill christmas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**64%
*“Great aroma”*
**Value For Money**15%
*“Good value for money”*
**Advertised Vs Actual Product**7%
*“As described”*
**Quality-Overall**3%
*“Great product”*
**Spray/Flow**2%
*“They are much better than the aerosol sprays”*
**Efficiency**2%
*“Working fine”*
**Durability**2%
*“Great lasting smell good value”*
**Ease Of Use**1%
*“easy to use”*
**Warmth**1%
*“warming for winter”*
**Freshness**1%
*“air freshers”*
### **What buyers complain about **
**Smell**50%
*“it is hard to smell it”*
**Durability**11%
*“means they don't last very long”*
**Instructions/User Manual/Troubleshooting**9%
*“what is the point of giving instructions to amazon delivery drivers when they dont adhere to said instructions”*
**Value For Money**6%
*“I gave 1 star for price but other than that they are a waste of money so they will be going in bin”*
**Natural Ingredients**4%
*“still very artificial”*
**Artificial Sweeteners**4%
*“still very artificial”*
**Cough Relief**4%
*“leaves with coughing sensations”*
### **Top return reasons **
**Smell**45%
**Size-Overall**27%
**Leak-Proof**18%
**Adhesion/Stickiness**9%
## **Common questions**
- **Is febreze plug in refill christmas profitable to sell on Amazon United Kingdom?**
- The niche generates £82K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the febreze plug in refill christmas niche?**
- 2 brands and 53 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in febreze plug in refill christmas?**
- Top complaints mined from reviews: Smell, Durability, Instructions/User Manual/Troubleshooting. The return rate is 0.1%.
- **What does it cost to enter the febreze plug in refill christmas niche?**
- Listings span £4.54–£18.97; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 9,043 reviews — the moat a new listing must climb.
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