---
title: "ev charger — £1.2M/yr Amazon United Kingdom Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/ev-charger"
last_updated: "2026-07-20T19:45:28.005Z"
locale: en
meta:
description: "ev charger clears our launch bar: a $1.2M/yr market growing +7.8% this quarter with returns at 3.5%. Data updated Jul 2026."
"og:description": "ev charger clears our launch bar: a $1.2M/yr market growing +7.8% this quarter with returns at 3.5%. Data updated Jul 2026."
"og:title": "ev charger — £1.2M/yr Amazon United Kingdom Niche, Score 60/100 - Flapen"
---
# **ev charger**
**Launch it**
A $1.2M/yr market growing +7.8% this quarter with returns at 3.5% — clears our launch bar.
Market size 81Growth 35Conversion 17Competition 81Returns 46Price range 7Avg price 59Brand share 83Review moat 94Quality gap 77
**Review moat**
**Great****128.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****£1.2M**
£1.2M/yr · 618K searches
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£149.25**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.5%**
return rate — above 6% kills the launch gate
**Growth**
**Okay****+7.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£63.34–£570.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ev charger is a £1.2M/yr Amazon United Kingdom market (618K searches/yr). The top 5 brands hold 52% of demand. Verdict: Launch it — 60/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£1.2M–£1.5M**
- units × avg price
- **Launch success**
- **70%**
- 16 of 23 new (360d)
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **98%**
- **Out of stock**
- **18.0%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **183 days**
## **Competition**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**52%**
Top 20: 96%
**Top-5 click share**
**34%**
Top 20: 77%
**Open market**
**41%**
- EzGoGo22% - RTSKY8% - Masterplug8% - bokman7% - dé7% - NRG CHARGE7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/automotive/ev-charger/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£37K6%£73K9%£110K12%£146K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 43 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![EzGoGo EV Charger 3 Pin Plug 32.81Ft/10M Type 2 Charging Cable 3kW [6/8/10/13A] Electric Car Charger IP65 Advanced Protection car charging cable Suitable for EVs & PHEVs](https://m.media-amazon.com/images/I/41eJ-hY+LcL.jpg)**EzGoGo EV Charger 3 Pin Plug 32.81Ft/10M Type 2 Charging Cable 3kW \[6/8/10/13A\] Electric Car Charger IP65 Advanced Protection car charging cable Suitable for EVs & PHEVs**EzGoGo**£99.59**4.5★344 rev](https://www.amazon.co.uk/dp/B0FHKGK98P) [2![EzGoGo EV Charger Cable Type 2 to 3 Pin Plug 32.81Ft/10M Electric Car Charger 3kW [6/8/10/13A] Type 2 Charging Cable 3 Pin EV Charger IP65 Advanced Protection Suitable for EVs & PHEVs](https://m.media-amazon.com/images/I/41XGRdcxv3L.jpg)**EzGoGo EV Charger Cable Type 2 to 3 Pin Plug 32.81Ft/10M Electric Car Charger 3kW \[6/8/10/13A\] Type 2 Charging Cable 3 Pin EV Charger IP65 Advanced Protection Suitable for EVs & PHEVs**EzGoGo**£102.06**4.5★663 rev](https://www.amazon.co.uk/dp/B0DLNR61P1) [3**dé EV Charger 3 Pin Plug 10m with App 3kW Electric Car Charger Type 2**dé**£90.19**4.6★220 rev](https://www.amazon.co.uk/dp/B0G3WSDP34) [4**RTSKY Ev Charger Cable Type 2 to 3 Pin UK Plug 3KW 13A with Adjustable Current Includes UI Display Screen Storage Bag & Wall Mount 5M**RTSKY**£66.25**4.2★123 rev](https://www.amazon.co.uk/dp/B0FJQPJD8S) [5**NRG CHARGE VELOX | Electric Vehicle Charger | Untethered | Type 2 | Single Phase | Level 2 Wall Mount EV Home Charger | Black | Compact 255×180×105mm (Black 7 4 kW)**NRG CHARGE**£256.39**4.6★7 rev](https://www.amazon.co.uk/dp/B0FVBH3LQT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KioGro 7.4kW EV Charger Type 2 6-32A Electric Car Charger with 7M Cable & 4.3 LCD WiFi/Bluetooth/RFID & APP Control Single Phase IP65 Waterproof for EVs & PHEVs**KioGro**£198.72**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZQ2VLCS) [**Hypervolt Home 3 Pro 7kW Smart EV Charger | Type 2 Tethered Cable | Solar Compatible | App Controlled | Works with Octopus & OVO | Home Electric Car Charger UK (Ultra Black 10 Metres)**Hypervolt**£570.43**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GV47QX73) [![LCLCTEK 3KW EV Charger Cable Type 2 to 3 Pin Plug 32Ft/10M Portable UK 3 Pin EV Charger Electric Car Charger [6/8/10/13A] Car-Charger with LED Display IP65 Waterproof Type 2 Cable EVs and PHEV](https://m.media-amazon.com/images/I/41Y4QQQLb9L.jpg)**LCLCTEK 3KW EV Charger Cable Type 2 to 3 Pin Plug 32Ft/10M Portable UK 3 Pin EV Charger Electric Car Charger \[6/8/10/13A\] Car-Charger with LED Display IP65 Waterproof Type 2 Cable EVs and PHEV**LCLCTEK**£88.50**43 rev4mo ago](https://www.amazon.co.uk/dp/B0GR51CJ5G) [**EV Charger Cable Type 2 to 3 Pin Plug 5M 3.5kW Electric Car Charger 8/10/13/15/16A Adjustable Type 2 Charging Cable EV Charger with LED Indicator Ev Charging Cable for EV & PHEV**HUGENT**£63.87**17 rev5mo ago](https://www.amazon.co.uk/dp/B0GFCDCXP4) [**EV Charger 3 Pin Plug Type 2 5M 3.5kW Electric Car Charger Cable Adjustable 6/8/10/13A Portable EV Charging Cable with LED Display for UK 3 Pin Socket EV & PHEV**HUGENT**£63.34**8 rev5mo ago](https://www.amazon.co.uk/dp/B0H32K8XY8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EV Charger 3 Pin Plug Type 2 5M 3.5kW Electric Car Charger Cable Adjustable 6/8/10/13A Portable EV Charging Cable with LED Display for UK 3 Pin Socket EV & PHEV**HUGENT**£63.34**3.6★**▲ 181%**](https://www.amazon.co.uk/dp/B0H32K8XY8) [**KioGro 7.4kW EV Charger Type 2 6-32A Electric Car Charger with 7M Cable & 4.3 LCD WiFi/Bluetooth/RFID & APP Control Single Phase IP65 Waterproof for EVs & PHEVs**KioGro**£198.72**1.0★**▲ 181%**](https://www.amazon.co.uk/dp/B0GZQ2VLCS) [![LCLCTEK 3KW EV Charger Cable Type 2 to 3 Pin Plug 32Ft/10M Portable UK 3 Pin EV Charger Electric Car Charger [6/8/10/13A] Car-Charger with LED Display IP65 Waterproof Type 2 Cable EVs and PHEV](https://m.media-amazon.com/images/I/41Y4QQQLb9L.jpg)**LCLCTEK 3KW EV Charger Cable Type 2 to 3 Pin Plug 32Ft/10M Portable UK 3 Pin EV Charger Electric Car Charger \[6/8/10/13A\] Car-Charger with LED Display IP65 Waterproof Type 2 Cable EVs and PHEV**LCLCTEK**£88.50**4.9★**▲ 181%**](https://www.amazon.co.uk/dp/B0GR51CJ5G) [**Hypervolt Home 3 Pro 7kW Smart EV Charger | Type 2 Tethered Cable | Solar Compatible | App Controlled | Works with Octopus & OVO | Home Electric Car Charger UK (Ultra Black 10 Metres)**Hypervolt**£570.43**0.0★**▲ 179%**](https://www.amazon.co.uk/dp/B0GV47QX73) [**RTSKY 7.4kW EV Charger Type 2 for Home Smart Electric Car Charger with Bluetooth APP Adjustable 8-Level Current 6A-32A PEN Protection Type A + DC 6mA RCD 5m Tethered Cable IP65**RTSKY**£202.90**2.5★**▲ 179%**](https://www.amazon.co.uk/dp/B0GLFSP2YM)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Charging**36%
*“Charges quickly”*
**Quality-Overall**17%
*“Great build quality”*
**Value For Money**9%
*“Great Investment”*
**Ease Of Use**9%
*“Easy Peasy”*
**Advertised Vs Actual Product**6%
*“Works exactly as it should”*
**Assembly/Installation**3%
*“Installed quickly and it worked great”*
**Software/Application**2%
*“App very useful”*
**Socket/Port/Plug**1%
*“Just plug into a suitable socket”*
**Strength**1%
*“sturdy piece of kit that's very easy to use”*
**Efficiency**1%
*“Works well as described”*
### **What buyers complain about **
**Charging**25%
*“Slow charging”*
**Connectivity-Overall**7%
*“Absolute nightmare to connect”*
**Durability**6%
*“I am also now questioning its durability”*
**Quality-Overall**5%
*“Not good quality”*
**Functionality-Overall**4%
*“not effective”*
**Instructions/User Manual/Troubleshooting**4%
*“Ot was not made clear in instructions”*
**Socket/Port/Plug**3%
*“the plug melted”*
**Amplification**3%
*“You can't change the amps when plugged into EV set the required amps, 06, 08, 10, 13 before connecting to EV”*
**Heating**3%
*“it has poor thermal management”*
**Value For Money**2%
*“a complete waste of money”*
### **Top return reasons **
**Charging**38%
**Compatibility-Overall**12%
**Size-Overall**9%
**Functionality-Overall**8%
**Defective Material/Parts**6%
**Connectivity-Overall**4%
**Socket/Port/Plug**4%
**Heating**2%
**Touch/Button Controls**1%
**Assembly/Installation**1%
## **Common questions**
- **Is ev charger profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 43 tracked products. 16 of 23 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Launch it (60/100).
- **How competitive is the ev charger niche?**
- 26 brands and 45 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in ev charger?**
- Top complaints mined from reviews: Charging, Connectivity-Overall, Durability. The return rate is 3.5%.
- **When does demand for ev charger peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the ev charger niche?**
- Listings span £63.34–£570.43; the average listing price is £149.25 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.
## **Related niches in Automotive**
- 66 [**conservatory roof cleaner**](https://flapen.com/research/uk/automotive/conservatory-roof-cleaner)£161K/yr+19.9%**Worth a look**- 66 [**12v water pump**](https://flapen.com/research/uk/automotive/12v-water-pump)£149K/yr+67.3%**Worth a look**- 66 [**car flags**](https://flapen.com/research/uk/automotive/car-flags)£60K/yr>1,000%**Worth a look**- 67 [**ac recharge kit**](https://flapen.com/research/uk/automotive/ac-recharge-kit)£241K/yr>1,000%**Worth a look**- 67 [**jockey wheel**](https://flapen.com/research/uk/automotive/jockey-wheel)£182K/yr+52.3%**Worth a look**- 67 [**caravan steps**](https://flapen.com/research/uk/automotive/caravan-steps)£167K/yr+57.7%**Worth a look**[**All Automotive niches **](https://flapen.com/research/uk/automotive)