---
title: "electric cool box — £589K/yr Amazon United Kingdom Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/electric-cool-box"
last_updated: "2026-07-20T20:55:34.737Z"
locale: en
meta:
description: "electric cool box shows demand growing +237.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "electric cool box shows demand growing +237.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "electric cool box — £589K/yr Amazon United Kingdom Niche, Score 70/100 - Flapen"
---
# **electric cool box**
**Worth a look**
Shows demand growing +237.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 98Conversion 11Competition 76Returns 72Price range 52Avg price 87Brand share 76Review moat 72Quality gap 73
**Growth**
**Incredible****+237.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****£65.73**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****618.22**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.1%**
return rate — above 6% kills the launch gate
**Market size**
**Good****£589K**
£589K/yr · 984K searches
**Price range**
**Good****£26.36–£168.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, electric cool box is a £589K/yr Amazon United Kingdom market (984K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 70/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£526K–£657K**
- units × avg price
- **Launch success**
- **—**
- 3 of 4 new (360d)
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **93%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **183 days**
## **Competition**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**59%**
Top 20: 96%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**36%**
- Hi-Gear22% - Crystals11% - Amazon Basics10% - VonShef8% - Vivo Technologies7% - Alpicool5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +237.5% search growth over the last 90 days.
70K50KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.6×
[**Open Trend **](https://flapen.com/research/uk/automotive/electric-cool-box/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£24K8%£47K12%£71K16%£94K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 45 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hi-Gear 28 Litre Cooler with Integrated Handle & 12V Car Plug /240V Mains Portable Spacious & Insulated Electric Cool Box Ideal for Camping Picnics & Festivals (Mid Grey)**Hi-Gear**£54.83**4.5★1,131 rev](https://www.amazon.co.uk/dp/B0CTKQJ6T5) [2**Amazon Basics Electric Cool Box with Cooling and Warming Function 12V DC/230V AC for Vehicle/Home Use 24 Litres Blue**Amazon Basics**£49.07**4.4★242 rev](https://www.amazon.co.uk/dp/B0F2FTTXLZ) [3**VonShef 20L Electric Cool Box Large Insulated Cooler Box with Hot & Cold Functions & Three Power Options (3-Pin 240v Wall Plug USB-A & 12v Car Plug) Festival & Camping Accessories**VonShef**£46.18**4.3★654 rev](https://www.amazon.co.uk/dp/B0DVTDMGFR) [4**Hi-Gear 20 Litre Cooler with Integrated Handle & 12V Car Plug Portable Spacious & Insulated Electric Cool Box Ideal for Camping Picnics & Festivals (Mid Grey 20 Litre)**Hi-Gear**£40.08**4.4★187 rev](https://www.amazon.co.uk/dp/B08PMZSN2L) [5**Electric Cooler Box of 26L | Large Cool Box Powered By 12V In-Car Cigarette Lighter Socket or UK 3 Pin Plug | Camping | Picnics | Car | Home | Cooler & Cool Bag | Heat Function**Vivo Technologies**£46.55**4.1★454 rev](https://www.amazon.co.uk/dp/B072PR2DHZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HEFTMAN 20L Electric Cool Box - Electric Cooler Box 12V 240V with Mains Plug USB-A Cable & 12V Car Plug Hot & Cold Functions Insulated Portable Plug in Cool Box for Car Camping Travel & Home Use**HEFTMAN**£43.46**10 rev1mo ago](https://www.amazon.co.uk/dp/B0H3WKQGGZ) [**HEFTMAN 24L Electric Cool Box - Electric Cooler Box 12V 240V with Mains Plug USB-A Cable & 12V Car Plug Hot & Cold Functions Insulated Portable Plug in Cool Box for Car Camping Travel & Home Use**HEFTMAN**£50.62**10 rev1mo ago](https://www.amazon.co.uk/dp/B0H3WP7H56) [**Amazon Basics Electric Cool Box with Cooling and Warming Function 12V DC/230V AC for Vehicle/Home Use 24 Litres Blue**Amazon Basics**£49.07**242 rev5mo ago](https://www.amazon.co.uk/dp/B0F2FTTXLZ) [**47L Cool Box with Ice Block | Heavy-Duty Insulated Hard Cooler | Keeps Ice for up to 4 Days | 2 Cup Holders| with handles & wheeles | Full foam insulation | Hard Cooler for Travel Car Camping**Outsetter**£74.97**14 rev5mo ago](https://www.amazon.co.uk/dp/B0GJS4WSZG) [**Subcold Euro30 Electric Cool Box 28L 12V Car Plug & 240V Mains | Large Insulated Plug in Cooler Box for Picnic Camping Travel | Quiet and Portable | Holds 45 Cans**Subcold**£58.19**64 rev1y ago](https://www.amazon.co.uk/dp/B0FF4H5H3H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HEFTMAN 20L Electric Cool Box - Electric Cooler Box 12V 240V with Mains Plug USB-A Cable & 12V Car Plug Hot & Cold Functions Insulated Portable Plug in Cool Box for Car Camping Travel & Home Use**HEFTMAN**£43.46**4.6★**▲ 105%**](https://www.amazon.co.uk/dp/B0H3WKQGGZ) [**HEFTMAN 24L Electric Cool Box - Electric Cooler Box 12V 240V with Mains Plug USB-A Cable & 12V Car Plug Hot & Cold Functions Insulated Portable Plug in Cool Box for Car Camping Travel & Home Use**HEFTMAN**£50.62**4.6★**▲ 103%**](https://www.amazon.co.uk/dp/B0H3WP7H56) [**ROYALFORD 25L Large Insulated Cooler Box | Portable Ice Box with Handle Wheels | Heavy Duty Cool Box for Camping Picnic Beach Travel Food and Drinks | BPA Free High Performance Cooling Up to 24 Hours**Royalford**£32.65**4.4★**▲ 102%**](https://www.amazon.co.uk/dp/B0D6KB6WJN) [**47L Cool Box with Ice Block | Heavy-Duty Insulated Hard Cooler | Keeps Ice for up to 4 Days | 2 Cup Holders| with handles & wheeles | Full foam insulation | Hard Cooler for Travel Car Camping**Outsetter**£74.97**4.2★**▲ 89%**](https://www.amazon.co.uk/dp/B0GJS4WSZG) [**Crystals 33L Electric Cool Box for Car & Home - Hot & Cold Thermoelectric Cooler 12V DC & 240V AC Portable Camping Fridge for Travel Picnic Office Boat (33L Grey)**Crystals**£46.81**4.1★**▲ 84%**](https://www.amazon.co.uk/dp/B0DVQVX9HV)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Brilliant quality”*
**Value For Money**13%
*“Excellent value for money”*
**Size-Overall**10%
*“I was happy with the size”*
**Noise Level**10%
*“It's not overly noisy”*
**Heating**6%
*“Can also keep food warm”*
**Portability**5%
*“it's nicely portable compared with other ones that I have seen”*
**Storage Capacity**5%
*“Storage capacity is good”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“as described”*
**Efficiency**2%
*“Does a great job”*
### **What buyers complain about **
**Size-Overall**15%
*“just too big”*
**Noise Level**13%
*“Quite noisy”*
**Durability**7%
*“doesnt last”*
**Quality-Overall**5%
*“Very disappointing quality control”*
**Heating**5%
*“Temperature struggles to regulate”*
**Temperature Control**5%
*“not cold enough”*
**Leak-Proof**4%
*“Leaks”*
**Value For Money**3%
*“About average pricing for this type of thing”*
**Weight Heavy**2%
*“it's a little bulky”*
**Ease Of Use**2%
*“the damaged lid makes it impractical to use properly”*
### **Top return reasons **
**Size-Overall**48%
**Defective Material/Parts**9%
**Functionality-Overall**9%
**Noise Level**8%
**Temperature Control**3%
**Heating**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Product Condition**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is electric cool box profitable to sell on Amazon United Kingdom?**
- The niche generates £589K/yr across 45 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +237.5%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the electric cool box niche?**
- 25 brands and 35 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in electric cool box?**
- Top complaints mined from reviews: Size-Overall, Noise Level, Durability. The return rate is 2.1%.
- **When does demand for electric cool box peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 12.6× the quietest.
- **What does it cost to enter the electric cool box niche?**
- Listings span £26.36–£168.00; the average listing price is £65.73 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.
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