---
title: "Trend — deionised water - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/deionised-water/trend"
last_updated: "2026-08-09T12:55:20.731Z"
locale: en
meta:
  description: "Niche score 45/100 · £480K/yr market · 286K searches/yr · £10.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £480K/yr market · 286K searches/yr · £10.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — deionised water - Flapen"
---

# **deionised water**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 59Growth 51Conversion 97Competition 6Returns 100Price range 6Avg price 38Brand share 0Review moat 73Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****593.43**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£480K**

£480K/yr · 286K searches

**Growth**

**Good****+21.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£10.51**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****93%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****£5.75–£15.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend