---
title: "de icer spray for car — £554K/yr Amazon United Kingdom Niche, Score 38/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/de-icer-spray-for-car"
last_updated: "2026-07-20T19:48:23.494Z"
locale: en
meta:
description: "soft demand (-91.6% this quarter) — de icer spray for car doesn't clear our bar today. Data updated Jul 2026."
"og:description": "soft demand (-91.6% this quarter) — de icer spray for car doesn't clear our bar today. Data updated Jul 2026."
"og:title": "de icer spray for car — £554K/yr Amazon United Kingdom Niche, Score 38/100 - Flapen"
---
# **de icer spray for car**
**Skip it**
Soft demand (-91.6% this quarter) — this niche doesn't clear our bar today.
Market size 62Growth 0Conversion 86Competition 13Returns 99Price range 0Avg price 21Brand share 0Review moat 44Quality gap 48
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£554K**
£554K/yr · 769K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,104.6**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.43**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-91.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.15–£14.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, de icer spray for car is a £554K/yr Amazon United Kingdom market (769K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **£1.1M–£1.5M**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **185 days**
## **Competition**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**99**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- CarPlan74% - Prestone9% - Quebec7% - Bluecol4% - AA3% - Autoglym3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -91.6% search growth over the last 90 days.
200K150KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 256.5×
[**Open Trend **](https://flapen.com/research/uk/automotive/de-icer-spray-for-car/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£83K30%£166K45%£249K60%£332K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CarPlan Blue Star Aerosol De-icer 600 ml (Pack of 1)**CarPlan**£2.27**4.4★5,520 rev](https://www.amazon.co.uk/dp/B000N2QCXY) [2**CarPlan TDI501 Blue Star Winter De Icer Trigger Spray 500ml x 2**CarPlan**£6.11**4.4★3,484 rev](https://www.amazon.co.uk/dp/B076WYND2S) [3**CarPlan TDI501 Blue Star Winter De Icer Trigger Spray 500ml x 4**CarPlan**£8.24**4.5★1,185 rev](https://www.amazon.co.uk/dp/B079GTHTPS) [4**QUEBEC De-icer Spray 600ml For Car Windscreen - Fast Acting Melts Ice and Frost Quickly For Windows/Mirrors - Operates at -20c and Prevents Re-Freezing (Pack of 2)**Quebec**£8.70**4.2★569 rev](https://www.amazon.co.uk/dp/B0BDRVCDDL) [5**Prestone De-Icer Anti Freeze Spray For Car Window Fast Acting De-Icer Spray For Car No De-Icer Works Faster Prevents Re-Freeze & Melts Ice At -40C Essential Car Accessories Rapid Deicer 600ml**Prestone**£2.15**4.5★1,260 rev](https://www.amazon.co.uk/dp/B004EWYS2G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CarPlan Blue Star Aerosol De-Icer 600 ml 6 pack Fast-Acting Ice & Frost Remover for Car Windows Works in Extreme Cold**CarPlan**£11.96**5,520 rev9mo ago](https://www.amazon.co.uk/dp/B0FT3HHT2R) [**AA Winter Car Kit Fast Acting Deicer 2 x 750 ml Ice Scraper x 1 Chamois Demister Pad x 1**AA**£12.01**121 rev2y ago](https://www.amazon.co.uk/dp/B0CN3GT5WS) [**QUEBEC De-icer Spray 600ml For Car Windscreen - Fast Acting Melts Ice and Frost Quickly For Windows/Mirrors - Operates at -20c and Prevents Re-Freezing (Pack of 2)**Quebec**£8.70**569 rev3y ago](https://www.amazon.co.uk/dp/B0BDRVCDDL) [**Prestone Rapid De-Icer Spray For Windscreen -40C Multipack 6 Pack**Prestone**£14.58**609 rev4y ago](https://www.amazon.co.uk/dp/B09QT5TSXS) [**CarPlan TDI501 Blue Star Winter De Icer Trigger Spray 500ml x 4**CarPlan**£8.24**1,185 rev6y ago](https://www.amazon.co.uk/dp/B079GTHTPS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CarPlan TDI501 Blue Star Winter De Icer Trigger Spray 500ml x 2**CarPlan**£6.11**4.4★**▲ 145%**](https://www.amazon.co.uk/dp/B076WYND2S) [**AA Winter Car Kit Fast Acting Deicer 2 x 750 ml Ice Scraper x 1 Chamois Demister Pad x 1**AA**£12.01**4.4★**▲ 115%**](https://www.amazon.co.uk/dp/B0CN3GT5WS) [**QUEBEC De-icer Spray 600ml For Car Windscreen - Fast Acting Melts Ice and Frost Quickly For Windows/Mirrors - Operates at -20c and Prevents Re-Freezing (Pack of 2)**Quebec**£8.70**4.2★**▲ 79%**](https://www.amazon.co.uk/dp/B0BDRVCDDL) [**CarPlan Blue Star Aerosol De-icer 600 ml (Pack of 1)**CarPlan**£2.27**4.4★**— 6%**](https://www.amazon.co.uk/dp/B000N2QCXY) [**Autoglym De-Icer 500ml - Fast Acting Car De-Icer Spray Made with Water-free Formula to Quickly Clear Frost Ice or Snow Without Re-freezing**Autoglym**£4.90**4.7★**▼ 19%**](https://www.amazon.co.uk/dp/B0011533HK)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Great value”*
**Quality-Overall**16%
*“Good price,god quality and quick delivery”*
**Advertised Vs Actual Product**13%
*“Does the job”*
**Efficiency**12%
*“Works well”*
**Ease Of Use**11%
*“Easy to store”*
**Spray/Flow**9%
*“sprayability is strong”*
**Size-Overall**3%
*“Good size”*
**Smell**1%
*“No noticeable smell or stickiness”*
**Functionality-Overall**1%
*“Really good works in no time”*
**Paint Quality**1%
*“Works well and safe on car paint too”*
### **What buyers complain about **
**Functionality-Overall**11%
*“Extremely Disappointing Barely Works at All”*
**Size-Overall**10%
*“Not fit for purpose”*
**Spray/Flow**8%
*“it also broke the spray button”*
**Value For Money**7%
*“Could be cheaper”*
**Quality-Overall**7%
*“Really poor performance”*
**Smell**6%
*“The smell isnt great”*
**Ease Of Use**4%
*“no way to use it”*
**Defective Material/Parts**4%
*“Product not in good condition”*
**Natural Resource Wastage**4%
*“total waste of money”*
**Leak-Proof**4%
*“incase it leaks”*
### **Top return reasons **
**Leak-Proof**31%
**Spray/Flow**17%
**Functionality-Overall**9%
**Defective Material/Parts**9%
**Quality-Overall**7%
**Weight Heavy**4%
**Wet Cleaning**4%
**Ease Of Use**4%
**Pressure**4%
**Durability**4%
## **Common questions**
- **Is de icer spray for car profitable to sell on Amazon United Kingdom?**
- The niche generates £554K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -91.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the de icer spray for car niche?**
- 6 brands and 99 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in de icer spray for car?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Spray/Flow. The return rate is 0.2%.
- **When does demand for de icer spray for car peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 256.5× the quietest.
- **What does it cost to enter the de icer spray for car niche?**
- Listings span £2.15–£14.58; the average listing price is £7.43 (sweet spot $15–$100). The average incumbent carries 2,105 reviews — the moat a new listing must climb.
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