---
title: "Dashboard Mat — £146K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/dashboard-mat"
last_updated: "2026-08-09T09:49:38.264Z"
locale: en
meta:
description: "Niche score 44/100 · £146K/yr market · 352K searches/yr · £5.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £146K/yr market · 352K searches/yr · £5.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dashboard Mat — £146K/yr Amazon UK Niche (2026) - Flapen"
---
# **dashboard mat**
**Skip it**
Prices mostly outside the sweet spot ($3.75–$14.92) — this niche doesn't clear our bar today.
Market size 32Growth 17Conversion 75Competition 32Returns 91Price range 0Avg price 16Brand share 55Review moat 39Quality gap 73
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,564.8**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£146K**
£146K/yr · 352K searches
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-15.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.87**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.75–£14.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, dashboard mat is a £146K/yr Amazon United Kingdom market (352K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dashboard mat market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£147K–£176K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**23%**
- Armo Home24% - AIBULO21% - SOL12% - MAIYADUO9% - KAHEIGN7% - BLADO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.
8K6K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/automotive/dashboard-mat/trend)
## **Top dashboard mat search terms**
- **non slip mat**129K/yr-14.6%5.5% conv. - **anti slip mat**59K/yr-18.8%6.4% conv. - **non slip matting roll**47K/yr-1.6%8.2% conv. - **non slip matting**21K/yr-15.3%4.2% conv. - **non slip**11K/yr-10.2%3.2% conv. - **non slip mats**12K/yr-18.6%2.3% conv. - **dashboard mat**10K/yr-24.5%0.8% conv. - **grip mat**9K/yr-7.1%6.1% conv. - **anti slip matting roll**7K/yr-1.6%6.4% conv. - **car dashboard mat**5K/yr+21.0%0.3% conv. [**All search terms **](https://flapen.com/research/uk/automotive/dashboard-mat/search-terms)
## **Top dashboard mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£29K30%£44K40%£58K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Armo Multipurpose Non Slip Black Grip Mat PVC Anti Slip Rug Mat Pad150CM X 30CM Kitchen Underly Carpet Rug Laminate Vinyl Floor Waterproof Grip Mat Liner**Armo Home**£4.14**4.5★405 rev](https://www.amazon.co.uk/dp/B0DJYKW7TX) [2**Non Slip Mat 150x30cm Multipurpose Anti Slip Matting Roll for Rugs Car Dashboards Vans Drawers & Shelves Washable Waterproof Cut-to-Size Underlay for Home & Office (Black)**AIBULO**£5.27**4.3★4,204 rev](https://www.amazon.co.uk/dp/B07JBPD337) [3**SOL 1pk Non Slip Mat Roll - 150cm x 30cm Rubber Matting Shelf and Drawer Liner - Anti Slip Rug Underlay Grip Mat - 1pk x 150cm**SOL**£3.79**4.2★995 rev](https://www.amazon.co.uk/dp/B0B5ZZD4TF) [4**MAIYADUO Non Slip Mat 80x130 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors**MAIYADUO**£7.87**4.3★119 rev](https://www.amazon.co.uk/dp/B0DM7ML4KX) [5**DIY Doctor 2x Anti Slip Gripper Rolls 190 x 30cm Non Slip Rug Underlay for Laminate Flooring Carpet and Rug Grippers Rubber Mat Shelf and Drawer Liner - Black**DIY Doctor**£7.65**4.2★10,060 rev](https://www.amazon.co.uk/dp/B0042AHC6O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**aboveBED Anti Slip Rug Underlay 60 x 150 cm Non Slip Mat Cut to Size Rug Carpet Gripper Liner for Laminate and Wooden Floors Multipurpose Anti Slip Mat for Drawers Shelves and Carpets (White)**aboveBED**£4.50**144 rev1y ago](https://www.amazon.co.uk/dp/B0F29NWRR1) [**fowong Non Slip Rug Underlay 80 x 150cm PVC Rug Pads Multipurpose Anti Slip Rug Underlay Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White**fowong**£5.34**1,689 rev1y ago](https://www.amazon.co.uk/dp/B0F23LBSZR) [**MAIYADUO Non Slip Mat 80x130 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors**MAIYADUO**£7.87**119 rev1y ago](https://www.amazon.co.uk/dp/B0DM7ML4KX) [**MAIYADUO Non Slip Mat 150x30 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors**MAIYADUO**£4.66**119 rev1y ago](https://www.amazon.co.uk/dp/B0DM7RZXRS) [**Armo Multipurpose Non Slip Black Grip Mat PVC Anti Slip Rug Mat Pad150CM X 30CM Kitchen Underly Carpet Rug Laminate Vinyl Floor Waterproof Grip Mat Liner**Armo Home**£4.14**405 rev1y ago](https://www.amazon.co.uk/dp/B0DJYKW7TX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GULLAMBO Hallway Runner Rug Non Slip Rubber Backing Heavy Duty Dirt Trapping Absorbent Carpet Runner for Hall Kitchen Entryway Corridor | Low Profile Anti Slip Indoor Floor Mat | Easy to Clean**GULLAMBO**£14.92**4.6★**▲ 282%**](https://www.amazon.co.uk/dp/B0CWPB6DJM) [**MAIYADUO Non Slip Mat 150x30 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors**MAIYADUO**£4.66**4.3★**▲ 216%**](https://www.amazon.co.uk/dp/B0DM7RZXRS) [**fowong Non Slip Rug Underlay 80 x 150cm PVC Rug Pads Multipurpose Anti Slip Rug Underlay Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White**fowong**£5.34**4.2★**▲ 57%**](https://www.amazon.co.uk/dp/B0F23LBSZR) [**MAIYADUO Non Slip Mat 80x130 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors**MAIYADUO**£7.87**4.3★**▲ 48%**](https://www.amazon.co.uk/dp/B0DM7ML4KX) [**Aidapt Non Waterproof Slip White Easy to Cut 150x30 cm Fabric Mat Ideal for use Lining Draws Shelves and Work tops**Aidapt**£4.32**4.4★**▲ 28%**](https://www.amazon.co.uk/dp/B06WWQYVQJ)
**~~View all trending →~~**
## **What buyers say about dashboard mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Excellent Quality”*
**Advertised Vs Actual Product**19%
*“Just what I needed”*
**Value For Money**17%
*“Excellent value”*
**Grip**12%
*“Good grip”*
**Size-Overall**4%
*“Fits perfect”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Efficiency**3%
*“Does the job”*
**Ease Of Use**2%
*“Easy to use”*
**Durability**2%
*“durable”*
**Adhesion/Stickiness**1%
*“excellent adhesion and holding”*
### **What buyers complain about **
**Size-Overall**21%
*“Small mat”*
**Quality-Overall**13%
*“Absolutely rubbish”*
**Functionality-Overall**11%
*“Not Sure of Efficiency”*
**Grip**10%
*“has slipped a few times”*
**Adhesion/Stickiness**9%
*“It's not very sticky”*
**Value For Money**6%
*“Not really worth it”*
**Thickness**5%
*“Thin material”*
**Flatness**3%
*“Instead its flat pack”*
**Strength**2%
*“Light and flimsy”*
**Material Quality**2%
*“are simply made of plastic”*
### **Top return reasons **
**Size-Overall**60%
**Quality-Overall**8%
**Thin**5%
**Color**5%
**Grip**3%
**Functionality-Overall**3%
**Advertised Vs Actual Product**2%
**Thickness**2%
**Adhesion/Stickiness**2%
**Strength**1%
## **Common questions**
- **Is dashboard mat profitable to sell on Amazon United Kingdom?**
- The niche generates £146K/yr across 20 tracked products. 90-day search growth is -15.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dashboard mat niche?**
- 16 brands and 30 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in dashboard mat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 1.2%.
- **When does demand for dashboard mat peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the dashboard mat niche?**
- Listings span £3.75–£14.92; the average listing price is £5.87 (sweet spot $15–$100). The average incumbent carries 2,565 reviews — the moat a new listing must climb.
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