---
title: "coccyx cushion — £431K/yr Amazon United Kingdom Niche, Score 57/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/coccyx-cushion"
last_updated: "2026-07-20T18:43:14.996Z"
locale: en
meta:
description: "coccyx cushion shows a sweet-spot price point ($17.77 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "coccyx cushion shows a sweet-spot price point ($17.77 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "coccyx cushion — £431K/yr Amazon United Kingdom Niche, Score 57/100 - Flapen"
---
# **coccyx cushion**
**Worth a look**
Shows a sweet-spot price point ($17.77 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 57Growth 25Conversion 66Competition 53Returns 62Price range 74Avg price 82Brand share 80Review moat 24Quality gap 73
**Avg price**
**Great****£17.77**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****£10.91–£26.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.5%**
return rate — above 6% kills the launch gate
**Market size**
**Good****£431K**
£431K/yr · 406K searches
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,580.48**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, coccyx cushion is a £431K/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£355K–£444K**
- units × avg price
- **Launch success**
- **78%**
- 7 of 9 new (360d)
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **96%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **194 days**
## **Competition**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**55%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 97%
**Open market**
**39%**
- 5 STARS UNITED20% - Everlasting Comfort11% - Ajiteogy11% - RaMokey6% - POOTACK6% - SKYNY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.
13K8KHoliday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/automotive/coccyx-cushion/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£22K10%£43K15%£65K20%£86K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5 STARS UNITED Ergonomic Seat Cushion Memory Foam Comfort for Tailbone Hip & Coccyx Sitting Support Office Chair Car Desk Wheelchair & Gaming Black**5 STARS UNITED**£23.06**4.3★34,412 rev](https://www.amazon.co.uk/dp/B07HD8B9SP) [2**Everlasting Comfort Memory Foam Seat Cushion for Office Chair Car & Home Comfort Cushion with Washable Cover Non-Slip Base and Contoured Shape (Black)**Everlasting Comfort**£23.68**4.4★96,722 rev](https://www.amazon.co.uk/dp/B01EBDV9BU) [3**Ajiteogy Memory foam Seat Cushion-Ergonomic Tailbone Comfort Cushion Engineered for Long-Term Siting-Soft Supportive and Breathable**Ajiteogy**£20.24**4.4★1,668 rev](https://www.amazon.co.uk/dp/B0CMCH1VF3) [4**RaMokey Memory Foam Seat Cushion Ergonomic Coccyx Cushion for Tailbone Discomfort Relief Coccyx & Hemorrhoid Stress Seat Cushion for Office Chair Car Travel Long Sitting Gaming**RaMokey**£15.14**4.3★619 rev](https://www.amazon.co.uk/dp/B0CCP49JG6) [5**POOTACK Seat Cushions Comfort Memory Foam Office Chair Cushion Supportive Desk Chair Cushions Seat Pad for Office Chair/Car Seat/Gaming Chairs/Wheelchair Large & Non-Slip**POOTACK**£21.71**4.3★2,104 rev](https://www.amazon.co.uk/dp/B0DB1N9HM5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YGLHXDD wheelchair cushion coccyx cushion office chair cushion seat cushion coccyx cushion for tailbone pain memory foam cushion chair cushion sciatica cushion**YGLHXDD**£11.17**45 revtoday](https://www.amazon.co.uk/dp/B0DDJCB53F) [**Benazcap Memory Foam Seat Cushions to Reduce Tailbone Pressure Office Chair Cushion Ergonomic Coccyx Cushion for Home Office and Wheelchair Car Seat Cushions for Driving Non-Slip Base Black.**Benazcap**£14.84**5,461 rev2mo ago](https://www.amazon.co.uk/dp/B0GXVWNKPR) [**Arbanith Memory Foam Seat Cushion for Office Chair Ergonomic Coccyx Cushion with 3D Contoured Design Breathable Cover & Non-Slip Bottom Ideal for Long Sitting Office Home & Travel**Arbanith**£15.66**146 rev5mo ago](https://www.amazon.co.uk/dp/B0GHMV28CT) [**LS Memory Foam Seat Cushion Ergonomic Chair Pad with Back Support for Office Chair Gaming Chair Desk Chair and Office Desk Use**LS DECOR**£10.91**58 rev8mo ago](https://www.amazon.co.uk/dp/B0FXWZG79M) [**A-Pce Memory Foam Seat Cushion Comfort Chair Pad for Home Office Car and Daily Use Ergonomic Support Cushion for Driving and Sitting Black**A-Pce**£17.47**438 rev10mo ago](https://www.amazon.co.uk/dp/B0FR1J12WH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Benazcap Memory Foam Seat Cushions to Reduce Tailbone Pressure Office Chair Cushion Ergonomic Coccyx Cushion for Home Office and Wheelchair Car Seat Cushions for Driving Non-Slip Base Black.**Benazcap**£14.84**4.4★**▲ 192%**](https://www.amazon.co.uk/dp/B0GXVWNKPR) [**Arbanith Memory Foam Seat Cushion for Office Chair Ergonomic Coccyx Cushion with 3D Contoured Design Breathable Cover & Non-Slip Bottom Ideal for Long Sitting Office Home & Travel**Arbanith**£15.66**4.5★**▲ 191%**](https://www.amazon.co.uk/dp/B0GHMV28CT) [**LS Memory Foam Seat Cushion Ergonomic Chair Pad with Back Support for Office Chair Gaming Chair Desk Chair and Office Desk Use**LS DECOR**£10.91**4.2★**▲ 135%**](https://www.amazon.co.uk/dp/B0FXWZG79M) [**Ecosafeter Seat Cushion for Office Chair Memory Foam Coccyx Pain Relief Cushion Pillow for Back Support Non-Slip Seat Pad for Office Desk**Ecosafeter**£17.39**4.4★**▲ 115%**](https://www.amazon.co.uk/dp/B0F2YBM3T4) [**XomRo Coccyx Cushion Tailbone Pain Relief Ergonomic Memory Foam seat Cushion Office chair Car Wheelchair Orthopedic Pressure Relief Hip Back support (Recommended Body Weight: up to 90 kg)**XomRo**£18.62**4.4★**▲ 91%**](https://www.amazon.co.uk/dp/B0FL82W14Y)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**37%
*“Quality and comfort”*
**Cushion**19%
*“Cushion very good”*
**Quality-Overall**10%
*“Seems reasonable build quality”*
**Value For Money**6%
*“Good for the price”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Soft Feel**4%
*“So soft”*
**Size-Overall**2%
*“the size fits just right”*
**Ease Of Use**2%
*“Easy to use”*
**Foam**2%
*“memory foam cushion”*
**Portability**2%
*“The carry bag is handy for delivery or storage”*
### **What buyers complain about **
**Comfort-Overall**15%
*“Its been so bad sitting I couldn't work”*
**Size-Overall**10%
*“And it is small”*
**Cushion**9%
*“This cushion is tiny”*
**Quality-Overall**8%
*“Poor Quality”*
**Hard Feel**6%
*“Very hard”*
**Thickness**6%
*“not thick enough for my liking”*
**Body Support**4%
*“Not supporting”*
**Functionality-Overall**3%
*“it did not help her”*
**Strength**3%
*“Flimsy product”*
**Advertised Vs Actual Product**2%
*“Not as described by seller”*
### **Top return reasons **
**Comfort-Overall**25%
**Size-Overall**18%
**Cushion**10%
**Functionality-Overall**7%
**Soft Feel**6%
**Quality-Overall**4%
**Body Support**4%
**Advertised Vs Actual Product**4%
**Hard Feel**4%
**Thin**2%
## **Common questions**
- **Is coccyx cushion profitable to sell on Amazon United Kingdom?**
- The niche generates £431K/yr across 23 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the coccyx cushion niche?**
- 20 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in coccyx cushion?**
- Top complaints mined from reviews: Comfort-Overall, Size-Overall, Cushion. The return rate is 2.5%.
- **When does demand for coccyx cushion peak?**
- Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the coccyx cushion niche?**
- Listings span £10.91–£26.67; the average listing price is £17.77 (sweet spot $15–$100). The average incumbent carries 6,580 reviews — the moat a new listing must climb.
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